Calmer
brand-locked demand (top 5 brands take 100% of clicks) — Calmer doesn't clear our bar today.
Flapen Score
Ranks 2,894 of 2,966 Drogerie & Körperpflege niches · −17 vs the category median of 49
Is Calmer profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Calmer is a €3K/yr Amazon Germany market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 32/100.
Calmer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.5% over the last 90 days and 1.3% of searches end in a purchase.
€3K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.
0/100
page quality · 9 products
Top Calmer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Flare Calmer Night Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone Black
- Price
- €14.43
- Rating
- 3.7/5
- Reviews
- 1,481
- Age
- 5y ago
Flare Calmer Night Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone - White
- Price
- €15.83
- Rating
- 3.7/5
- Reviews
- 1,481
- Age
- 5y ago
Flare Calmer Night Mini Small Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone Black
- Price
- €13.48
- Rating
- 3.3/5
- Reviews
- 243
- Age
- 5y ago
Flare Calmer Mini Soft - Ohrstöpsel Alternative - Reduzieren lästige Geräusche ohne Geräusche zu blockieren - weiches wiederverwendbares Silikon - lichtdurchlässig
- Price
- €13.62
- Rating
- 3.8/5
- Reviews
- 265
- Age
- 3y ago
Loop Experience 2 Ohrstöpsel Zertifizierter Gehörschutz für Konzerte & Festivals Live-Events Musiker Sport DJs und Nachtschwärmer geräuschreduzierende Hi-Fi-Ohrstöpsel | SNR 17 dB
- Price
- €23.68
- Rating
- 4.5/5
- Reviews
- 14,205
- Age
- 2y ago
Trending
90-day click momentumFlare Calmer Night Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone - White
- Price
- €15.83
- Rating
- 3.7/5
- Reviews
- 1,481
- Age
- 5y ago
Flare Calmer Night Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone Black
- Price
- €14.43
- Rating
- 3.7/5
- Reviews
- 1,481
- Age
- 5y ago
Flare Calmer Night Mini Small Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone - White
- Price
- €17.12
- Rating
- 3.3/5
- Reviews
- 243
- Age
- 5y ago
Flare Calmer Secure Mini Small Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Soft Reusable Flexible Silicone with Built-in Lanyard Translucent
- Price
- €17.07
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 4y ago
Flare Calmer Night Mini Small Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone Black
- Price
- €13.48
- Rating
- 3.3/5
- Reviews
- 243
- Age
- 5y ago
Newest
by launch dateLoop Experience 2 Ohrstöpsel Zertifizierter Gehörschutz für Konzerte & Festivals Live-Events Musiker Sport DJs und Nachtschwärmer geräuschreduzierende Hi-Fi-Ohrstöpsel | SNR 17 dB
- Price
- €23.68
- Rating
- 4.5/5
- Reviews
- 14,205
- Age
- 2y ago
Loop Experience 2 Ohrstöpsel Zertifizierter Gehörschutz für Konzerte & Festivals Live-Events Musiker Sport DJs und Nachtschwärmer geräuschreduzierende Hi-Fi-Ohrstöpsel | SNR 17 dB
- Price
- €23.71
- Rating
- 4.5/5
- Reviews
- 14,205
- Age
- 2y ago
Loop Engage 2 Ohrstöpsel Klare Stimme & Schutz vor Alltagsgeräuschen für geselliges Beisammensein Gespräche Kindererziehung & Geräuschempfindlichkeit geräuschreduzierende Ohrstöpsel | SNR 16 dB
- Price
- €23.37
- Rating
- 4.3/5
- Reviews
- 7,566
- Age
- 2y ago
Flare Calmer Mini Soft - Ohrstöpsel Alternative - Reduzieren lästige Geräusche ohne Geräusche zu blockieren - weiches wiederverwendbares Silikon - lichtdurchlässig
- Price
- €13.62
- Rating
- 3.8/5
- Reviews
- 265
- Age
- 3y ago
Flare Calmer Secure Mini Small Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Soft Reusable Flexible Silicone with Built-in Lanyard Translucent
- Price
- €17.07
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- FLARE AUDIO88%
- Loop12%
Calmer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 2.1×
Top Calmer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- flare calmer5K/yr
- flare audio calmer2K/yr
- calmer2K/yr
- calmer ohrstöpsel2K/yr
- flare audio2K/yr
- calmer earplugs384/yr
- calmer flare audio399/yr
What reviews say buyers love and hate about Calmer
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“- Tragekomfort & Handhabung:”
“Verschiedene Aufsätze, passt dadurch sehr gut”
“Super Qualität”
“Besonders gut ist, dass 4 verschieden große Silikonaufsatzpaare mitgeliefert werden, sodass man sie genau an die Gehörganggröße anpassen kann”
“Unkompliziert und sofort tragbar”
What buyers complain about
88% of reviews“Teuer”
“leider tut mir der Ring total in den Ohren weh”
“Die Teile sind klein”
“Absoluter Müll für mich”
“Nicht für den gewünschten Gebrauch”
Calmer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Calmer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
