calmer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great€18.03avg listing price — sweet spot $15–$100
Price range
Great€13.48–€23.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Bad4,414.44avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad€3K€3K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, calmer is a €3K/yr Amazon Germany market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
calmer market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- €5K–€9K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #645
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 33%
- Out of stock
- 41.4%
- Avg brand age
- 51 months
- Avg seller age
- 245 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- FLARE AUDIO88%
- Loop12%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.5% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.1×
Top calmer search terms
- flare calmer5K/yr
- flare audio calmer2K/yr
- calmer2K/yr
- calmer ohrstöpsel2K/yr
- flare audio2K/yr
- calmer earplugs384/yr
- calmer flare audio399/yr
Top calmer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flare Calmer Night Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone Black
FLARE AUDIO€14.433.7★1,481 rev
Flare Calmer Night Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone - White
FLARE AUDIO€15.833.7★1,481 rev
Flare Calmer Night Mini Small Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone Black
FLARE AUDIO€13.483.3★243 rev
Flare Calmer Mini Soft - Ohrstöpsel Alternative - Reduzieren lästige Geräusche ohne Geräusche zu blockieren - weiches wiederverwendbares Silikon - lichtdurchlässig
FLARE AUDIO€13.623.8★265 rev
Loop Experience 2 Ohrstöpsel Zertifizierter Gehörschutz für Konzerte & Festivals Live-Events Musiker Sport DJs und Nachtschwärmer geräuschreduzierende Hi-Fi-Ohrstöpsel | SNR 17 dB
Loop€23.684.5★14,205 rev
Newest
by launch dateLoop Experience 2 Ohrstöpsel Zertifizierter Gehörschutz für Konzerte & Festivals Live-Events Musiker Sport DJs und Nachtschwärmer geräuschreduzierende Hi-Fi-Ohrstöpsel | SNR 17 dB
Loop€23.6814,205 rev
Loop Experience 2 Ohrstöpsel Zertifizierter Gehörschutz für Konzerte & Festivals Live-Events Musiker Sport DJs und Nachtschwärmer geräuschreduzierende Hi-Fi-Ohrstöpsel | SNR 17 dB
Loop€23.7114,205 rev
Loop Engage 2 Ohrstöpsel Klare Stimme & Schutz vor Alltagsgeräuschen für geselliges Beisammensein Gespräche Kindererziehung & Geräuschempfindlichkeit geräuschreduzierende Ohrstöpsel | SNR 16 dB
Loop€23.377,566 rev
Flare Calmer Mini Soft - Ohrstöpsel Alternative - Reduzieren lästige Geräusche ohne Geräusche zu blockieren - weiches wiederverwendbares Silikon - lichtdurchlässig
FLARE AUDIO€13.62265 rev
Flare Calmer Secure Mini Small Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Soft Reusable Flexible Silicone with Built-in Lanyard Translucent
FLARE AUDIO€17.0741 rev
Trending
90-day click momentumFlare Calmer Night Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone - White
FLARE AUDIO€15.833.7★
Flare Calmer Night Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone Black
FLARE AUDIO€14.433.7★
Flare Calmer Night Mini Small Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone - White
FLARE AUDIO€17.123.3★
Flare Calmer Secure Mini Small Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Soft Reusable Flexible Silicone with Built-in Lanyard Translucent
FLARE AUDIO€17.074.0★
Flare Calmer Night Mini Small Sleeping Ear Plugs Alternative Reduce Annoying Noises Without Blocking Sound Extra Soft Reusable Silicone Black
FLARE AUDIO€13.483.3★
What buyers say about calmer
What buyers praise and complain about, mined from review topics.What buyers love
“- Tragekomfort & Handhabung:”
“Verschiedene Aufsätze, passt dadurch sehr gut”
“Super Qualität”
“Besonders gut ist, dass 4 verschieden große Silikonaufsatzpaare mitgeliefert werden, sodass man sie genau an die Gehörganggröße anpassen kann”
“Unkompliziert und sofort tragbar”
“Gut und günstig”
“Tuen ihren Job”
“Funktioniert”
“Super Design”
“Super Tragekompfort”
What buyers complain about
“Teuer”
“leider tut mir der Ring total in den Ohren weh”
“Die Teile sind klein”
“Absoluter Müll für mich”
“Nicht für den gewünschten Gebrauch”
“Hat nicht funktioniert”
“Nicht zum Schlafen geeignet”
“Nichts für mich auf Metal Festival”
“die Stöpsel wirken nicht besonders langlebig.”
Top return reasons
Common questions
- Is calmer profitable to sell on Amazon Germany?
- The niche generates €3K/yr across 9 tracked products. 90-day search growth is -25.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the calmer niche?
- 2 brands and 3 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in calmer?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Schmerzlinderung – insgesamt, Gesamtgröße. The return rate is 1.8%.
- When does demand for calmer peak?
- Demand peaks in Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the calmer niche?
- Listings span €13.48–€23.71; the average listing price is €18.03 (sweet spot $15–$100). The average incumbent carries 4,414 reviews — the moat a new listing must climb.