Calmer
FailThe top 5 brands take 100% of clicks, so Calmer is a Fail.
- Flapen Score
- 32 / 100Ranks 2,894 of 2,966 Drogerie & Körperpflege niches · −17 vs the category median of 4932
- Market size
- €3K/yr13K searches / yr
- 90-day growth
- -25.5%search demand this quarter
- Competition
- 87%top-5 click share · 2 brands · 3 sellers
Flapen Score
Calmer against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Calmer is stronger. Inside it, weaker.
Market
The Calmer market on Amazon at a glance
Shoppers on Amazon Germany searched for Calmer 13K times last year and spent an estimated €3K. All 2 brands take every click. Demand peaks in Sep. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -25.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- €3Ka year
- Peak month
- September2.1× the quietest month
- Top search term
- flare calmer5K searches a year
02 · Price
A sale here is worth €18.03.
Listings sell for €18.03 on average, from €13.48 to €23.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €18.03 that is €0 to €2K a year per listing.
- Average price
- €18.03inside the $15 to $100 sweet spot
- Price range
- €13.48–€23.71
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 41.4% of listings are out of stock. The average listing ranks #645 within Ohren. It carries 4,414 reviews at 3.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 41.4%
- Average rank
- #645in Ohren
- Average rating
- 3.90 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,414per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Calmer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Brand 188%
- Brand 212%
Demand
Calmer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.1×
Search terms
Top Calmer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flare calmer5K/yr
- flare audio calmer2K/yr
- calmer2K/yr
- calmer ohrstöpsel2K/yr
- flare audio2K/yr
- calmer earplugs384/yr
- calmer flare audio399/yr
Reviews and returns
What reviews say buyers love and hate about Calmer
We read the reviews and the return reasons for every product selling here.
“Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calmer questions
Answered from the same tracked data.









