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Calmer

Fail

The top 5 brands take 100% of clicks, so Calmer is a Fail.

Flapen Score
32
32 / 100
Ranks 2,894 of 2,966 Drogerie & Körperpflege niches · −17 vs the category median of 49
Market size
€3K/yr13K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
87%top-5 click share · 2 brands · 3 sellers

Flapen Score

Calmer against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Calmer is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calmer market on Amazon at a glance

Shoppers on Amazon Germany searched for Calmer 13K times last year and spent an estimated €3K. All 2 brands take every click. Demand peaks in Sep. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
1.3%
Market size, estimated
€3Ka year
Peak month
September2.1× the quietest month
Top search term
flare calmer5K searches a year

02 · Price

A sale here is worth €18.03.

Listings sell for €18.03 on average, from €13.48 to €23.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €18.03 that is €0 to €2K a year per listing.

Average price
€18.03inside the $15 to $100 sweet spot
Price range
€13.48–€23.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 41.4% of listings are out of stock. The average listing ranks #645 within Ohren. It carries 4,414 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
41.4%
Average rank
#645in Ohren
Average rating
3.90 starsAmazon Germany average 4.37 stars
Average reviews
4,414per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Calmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 212%

Demand

Calmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.1×

Search terms

Top Calmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flare calmer5K/yr
  • flare audio calmer2K/yr
  • calmer2K/yr
  • calmer ohrstöpsel2K/yr
  • flare audio2K/yr
  • calmer earplugs384/yr
  • calmer flare audio399/yr

Reviews and returns

What reviews say buyers love and hate about Calmer

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Komfort insgesamt”
31%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.8%of orders come back
“Teuer”
A buyer, on “Preis-Leistungs-Verhältnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Calmer questions

Answered from the same tracked data.