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Calcium Magnesium

soft demand (-20.4% this quarter) — Calcium Magnesium doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49

Market size 31Growth 15Conversion 94Competition 23Returns 100Price range 48Avg price 73Brand share 35Review moat 40Quality gap 30
This niche Category average · 2,966 niches

Is Calcium Magnesium profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Calcium Magnesium is a €144K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.

Calcium Magnesium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.4% over the last 90 days and 11.8% of searches end in a purchase.

€144K

revenue / yr

Units sold / yr10K
Search volume / yr-20.4%83K
Conversion rate11.8%
Avg price€14.77

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers9 · 32
Top-5 product click share72%
Open market16%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews2,451

Top Calcium Magnesium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

€0€14K€29K€43K€58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Doppelherz23%
  • ProFuel22%
  • WeightWorld16%
  • natural elements15%
  • SUNDAY NATURAL8%
  • Vit4ever7%
  • Open — no brand owns it (3 brands, 9%)

Calcium Magnesium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume83KCVR11.8%Products14Brands9Top 5 Brands84%OOS Rate1.9%Rating4.6★Reviews2,451Avg BSR#71
5K3KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Top Calcium Magnesium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • calcium magnesium34K/yr
  • magnesium calcium23K/yr
  • magnesium calcium d312K/yr
  • magnesium und calcium7K/yr
  • magnesium kalzium4K/yr
  • kalzium magnesium4K/yr

What reviews say buyers love and hate about Calcium Magnesium

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt25%

Super Produkt

Magnesium24%

Bestes Magnesium ever

Preis-Leistungs-Verhältnis9%

Top Preis/Leistung

beworben Vs Tatsächliches Produkt4%

Produkt wie vom Verkäufer beschrieben

Schlafqualität4%

und bin überrascht dass ich nun wieder besser Schlafen kann ohne Melatonin einnehmen zu müssen.

What buyers complain about

58% of reviews
Magnesium16%

Magnesium halt

Einfaches Kauen/Schlucken7%

Nicht gut zum schlucken

Gesamtgröße6%

Sind groß

Säureregulator/Linderung von Magenschmerzen6%

An Menschen die einen schlechten Magen haben, hier ist Oxid enthalten was große Probleme machen kann

Dosierung5%

Scheinbar hoher Anteil an (billigem) MG Oxid.

Calcium Magnesium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Magnesium
100%

Common Calcium Magnesium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calcium Magnesium 44/100 on Amazon Germany — Skip it. The niche generates €144K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -20.4% over the last 90 days.
Search demand for Calcium Magnesium on Amazon Germany peaks in Jan–Feb, where the busiest month runs 1.9× the quietest.