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Calcium Magnesium

Fail

Demand is soft, at -20.4% this quarter, so Calcium Magnesium is a Fail.

Flapen Score
44
44 / 100
Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49
Market size
€144K/yr83K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
72%top-5 click share · 9 brands · 32 sellers

Flapen Score

Calcium Magnesium against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Calcium Magnesium is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium Magnesium market on Amazon at a glance

Shoppers on Amazon Germany searched for Calcium Magnesium 83K times last year and spent an estimated €144K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €144K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
11.8%
Market size, estimated
€144Ka year
Peak month
January1.9× the quietest month
Top search term
calcium magnesium34K searches a year

02 · Price

A sale here is worth €14.77.

Listings sell for €14.77 on average, from €3.14 to €25.93. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €14.77 that is €4K to €7K a year per listing.

Average price
€14.77under the $15 to $100 sweet spot
Price range
€3.14–€25.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #71 within Mineralien. It carries 2,451 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#71in Mineralien
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
2,451per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
70 months

Products

Top Calcium Magnesium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

32

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

9%

  • Brand 123%
  • Brand 222%
  • Brand 316%
  • Brand 415%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (3 brands, 9%)

Demand

Calcium Magnesium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Calcium Magnesium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium magnesium34K/yr
  • magnesium calcium23K/yr
  • magnesium calcium d312K/yr
  • magnesium und calcium7K/yr
  • magnesium kalzium4K/yr
  • kalzium magnesium4K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium Magnesium

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Magnesium”
0.1%of orders come back
“Magnesium halt”
A buyer, on “Magnesium”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Calcium Magnesium questions

Answered from the same tracked data.