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Calcium

Calcium shows low returns (0.1%), but soft demand (-4.9% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49

Market size 66Growth 23Conversion 90Competition 33Returns 99Price range 37Avg price 56Brand share 40Review moat 51Quality gap 28
This niche Category average · 2,966 niches

Is Calcium profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Calcium is a €643K/yr Amazon Germany market (467K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.

Calcium: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.9% over the last 90 days and 10.8% of searches end in a purchase.

€643K

revenue / yr

Units sold / yr60K
Search volume / yr-4.9%467K
Conversion rate10.8%
Avg price€12.70

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers13 · 45
Top-5 product click share65%
Open market19%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)3· 3 succeeded
Avg rating4.6★
Avg reviews1,470

Top Calcium products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€64K€129K€193K€257K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

45

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • natural elements34%
  • ProFuel21%
  • Bloom Naturals Beauty Supplements13%
  • Doppelherz7%
  • WeightWorld6%
  • NATURTREU3%
  • Open — no brand owns it (7 brands, 16%)

Calcium demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume467KCVR10.8%Products18Brands13Top 5 Brands81%OOS Rate0.0%Rating4.6★Reviews1,470Avg BSR#42
10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Calcium search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • calcium227K/yr
  • calcium hochdosiert69K/yr
  • kalzium40K/yr
  • calcium tabletten35K/yr
  • kalzium hochdosiert20K/yr
  • calcium 1000mg15K/yr
  • calziumtabletten hochdosiert 1200mg13K/yr
  • kalzium tabletten9K/yr
  • calzium8K/yr
  • calziumtabletten10K/yr

What reviews say buyers love and hate about Calcium

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Kalzium18%

Calcium TABLETTEN

Preis-Leistungs-Verhältnis16%

preis/Leistung super

Qualität insgesamt15%

Super Produkt

beworben Vs Tatsächliches Produkt10%

Ware wie Bestellt

Vitamin6%

Vitamine

What buyers complain about

63% of reviews
Einfaches Kauen/Schlucken17%

Nicht schluckbar

Gesamtgröße11%

Tabletten relativ gross

Kalzium9%

Calcium darf bei mir nie ausgehen

Geruch7%

Stinkt richtige ekelhaft

Allergien4%

Von den Füllstoffen bekommt man als Allergiker Durchfall

Calcium return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Kalzium
100%

Common Calcium questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Calcium 51/100 on Amazon Germany — Worth a look. The niche generates €643K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.
Search demand for Calcium on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.