Calcium
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -4.9% this quarter, so Calcium is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 4951
- Market size
- €643K/yr467K searches / yr
- 90-day growth
- -4.9%search demand this quarter
- Competition
- 65%top-5 click share · 13 brands · 45 sellers
Flapen Score
Calcium against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Calcium is stronger. Inside it, weaker.
Market
The Calcium market on Amazon at a glance
Shoppers on Amazon Germany searched for Calcium 467K times last year and spent an estimated €643K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €643K a year.
- Searches, last 12 months
- 467K
- Growth, 90 days vs prior 90
- -4.9%
- Conversion, latest week
- 10.8%
- Market size, estimated
- €643Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- calcium227K searches a year
02 · Price
A sale here is worth €12.70.
Listings sell for €12.70 on average, from €3.23 to €22.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €12.70 that is €32K to €38K a year per listing.
- Average price
- €12.70under the $15 to $100 sweet spot
- Price range
- €3.23–€22.05
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €32K–€38K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Mineralien. It carries 1,470 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Mineralien
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,470per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Calcium products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
45
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
16%
- Brand 134%
- Brand 221%
- Brand 313%
- Brand 47%
- Brand 56%
- Brand 63%
- Open — no brand owns it (7 brands, 16%)
Demand
Calcium search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Calcium search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calcium227K/yr
- calcium hochdosiert69K/yr
- kalzium40K/yr
- calcium tabletten35K/yr
- kalzium hochdosiert20K/yr
- calcium 1000mg15K/yr
- calziumtabletten hochdosiert 1200mg13K/yr
- kalzium tabletten9K/yr
- calzium8K/yr
- calziumtabletten10K/yr
Reviews and returns
What reviews say buyers love and hate about Calcium
We read the reviews and the return reasons for every product selling here.
“Nicht schluckbar”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calcium questions
Answered from the same tracked data.









