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Calcium

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -4.9% this quarter, so Calcium is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 2,966 Drogerie & Körperpflege niches · +2 vs the category median of 49
Market size
€643K/yr467K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
65%top-5 click share · 13 brands · 45 sellers

Flapen Score

Calcium against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Calcium is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calcium market on Amazon at a glance

Shoppers on Amazon Germany searched for Calcium 467K times last year and spent an estimated €643K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €643K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
10.8%
Market size, estimated
€643Ka year
Peak month
February1.3× the quietest month
Top search term
calcium227K searches a year

02 · Price

A sale here is worth €12.70.

Listings sell for €12.70 on average, from €3.23 to €22.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €12.70 that is €32K to €38K a year per listing.

Average price
€12.70under the $15 to $100 sweet spot
Price range
€3.23–€22.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
€32K–€38K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Mineralien. It carries 1,470 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#42in Mineralien
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
1,470per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
75 months

Products

Top Calcium products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

45

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 134%
  • Brand 221%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (7 brands, 16%)

Demand

Calcium search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Calcium search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calcium227K/yr
  • calcium hochdosiert69K/yr
  • kalzium40K/yr
  • calcium tabletten35K/yr
  • kalzium hochdosiert20K/yr
  • calcium 1000mg15K/yr
  • calziumtabletten hochdosiert 1200mg13K/yr
  • kalzium tabletten9K/yr
  • calzium8K/yr
  • calziumtabletten10K/yr

Reviews and returns

What reviews say buyers love and hate about Calcium

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Kalzium”
17%of negative reviews mention “Einfaches Kauen/Schlucken”
0.1%of orders come back
“Nicht schluckbar”
A buyer, on “Einfaches Kauen/Schlucken”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Calcium questions

Answered from the same tracked data.