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Bulk Whey Protein

brand-locked demand (top 5 brands take 100% of clicks) — Bulk Whey Protein doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49

Market size 52Growth 23Conversion 61Competition 2Returns 100Price range 95Avg price 95Brand share 0Review moat 25Quality gap 95
This niche Category average · 2,966 niches

Is Bulk Whey Protein profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bulk Whey Protein is a €310K/yr Amazon Germany market (219K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.

Bulk Whey Protein: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.8% over the last 90 days and 5.3% of searches end in a purchase.

€310K

revenue / yr

Units sold / yr13K
Search volume / yr-3.8%219K
Conversion rate5.3%
Avg price€26.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 5
Top-5 product click share97%
Open market0%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement83%
New entrants (1y)1· 1 succeeded
Avg rating4.0★
Avg reviews4,656

Top Bulk Whey Protein products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

€0€46K€93K€139K€186K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Bulk100%

Bulk Whey Protein demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume219KCVR5.3%Products6Brands1Top 5 Brands100%OOS Rate0.0%Rating4.0★Reviews4,656Avg BSR#8
7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Top Bulk Whey Protein search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bulk whey protein136K/yr
  • bulk protein34K/yr
  • bulk pure whey protein15K/yr
  • bulk whey11K/yr
  • bulk protein pulver10K/yr
  • protein pulver bulk7K/yr
  • whey protein bulk5K/yr

What reviews say buyers love and hate about Bulk Whey Protein

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Geschmack insgesamt19%

Schmeckt mega gut

Geschmack12%

iced latte flavour

Preis-Leistungs-Verhältnis12%

Super Preis / Leistung

Ernährungs Gehalt11%

Bestes Proteinpulver

Löslichkeit10%

mit Milch wird das Pulver im Mixer zu einem Cremigen Shake

What buyers complain about

74% of reviews
Geschmack insgesamt21%

ekelhaft im shake

Geschmack10%

kein guter Geschmack

Ernährungs Gehalt10%

Irreführende Nährwerte – falscher Proteingehalt und keine Rücknahme

Süße7%

Zu süß

Preis-Leistungs-Verhältnis7%

not worth it, auch wenn's günstig ist

Bulk Whey Protein return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
100%

Common Bulk Whey Protein questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bulk Whey Protein 48/100 on Amazon Germany — Skip it. The niche generates €310K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -3.8% over the last 90 days.
Search demand for Bulk Whey Protein on Amazon Germany peaks in Feb, where the busiest month runs 1.7× the quietest.