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Bulk Whey Protein

Fail

The top 5 brands take 100% of clicks, so Bulk Whey Protein is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€310K/yr219K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
97%top-5 click share · 1 brands · 5 sellers

Flapen Score

Bulk Whey Protein against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Bulk Whey Protein is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bulk Whey Protein market on Amazon at a glance

Shoppers on Amazon Germany searched for Bulk Whey Protein 219K times last year and spent an estimated €310K. One brand takes every click. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €310K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
5.3%
Market size, estimated
€310Ka year
Peak month
February1.7× the quietest month
Top search term
bulk whey protein136K searches a year

02 · Price

A sale here is worth €26.49.

Listings sell for €26.49 on average, from €15.45 to €55.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,500 to 3,000 of them. At €26.49 that is €66K to €79K a year per listing.

Average price
€26.49inside the $15 to $100 sweet spot
Price range
€15.45–€55.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
2,500–3,000
Revenue per listing a year
€66K–€79K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Nahrungsergänzung. It carries 4,656 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Nahrungsergänzung
Average rating
4.00 starsAmazon Germany average 4.37 stars
Average reviews
4,656per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Bulk Whey Protein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Bulk Whey Protein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Bulk Whey Protein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bulk whey protein136K/yr
  • bulk protein34K/yr
  • bulk pure whey protein15K/yr
  • bulk whey11K/yr
  • bulk protein pulver10K/yr
  • protein pulver bulk7K/yr
  • whey protein bulk5K/yr

Reviews and returns

What reviews say buyers love and hate about Bulk Whey Protein

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Geschmack insgesamt”
21%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“ekelhaft im shake”
A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bulk Whey Protein questions

Answered from the same tracked data.