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Brillenreiniger

Fail

The top 5 brands take 100% of clicks, so Brillenreiniger is a Fail.

Flapen Score
41
41 / 100
Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size
€480K/yr334K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
93%top-5 click share · 4 brands · 18 sellers

Flapen Score

Brillenreiniger against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Brillenreiniger is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brillenreiniger market on Amazon at a glance

Shoppers on Amazon Germany searched for Brillenreiniger 334K times last year and spent an estimated €480K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.8% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €480K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
13.8%
Market size, estimated
€480Ka year
Peak month
November1.3× the quietest month
Top search term
brillenreiniger81K searches a year

02 · Price

A sale here is worth €10.40.

Listings sell for €10.40 on average, from €2.54 to €24.07. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At €10.40 that is €31K to €42K a year per listing.

Average price
€10.40under the $15 to $100 sweet spot
Price range
€2.54–€24.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
€31K–€42K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #10 within Kontaktlinsen & Brillen. It carries 6,714 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#10in Kontaktlinsen & Brillen
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
6,714per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Brillenreiniger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 29%
  • Brand 37%
  • Brand 43%

Demand

Brillenreiniger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Brillenreiniger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brillenreiniger81K/yr
  • brillenreinigungsspray34K/yr
  • brillenputzspray33K/yr
  • zeiss brillenreinigungsspray29K/yr
  • brillenreinigung27K/yr
  • brillen reinigungsspray19K/yr
  • brillen reinigung15K/yr
  • brillenreiniger spray12K/yr
  • glasses cleaner12K/yr
  • brille putzen9K/yr

Reviews and returns

What reviews say buyers love and hate about Brillenreiniger

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Einfache Reinigung”
22%of negative reviews mention “Einfache Reinigung”
0.1%of orders come back
“Dieses teure Putzset ist für mich keine Lösung des Problems”
A buyer, on “Einfache Reinigung”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brillenreiniger questions

Answered from the same tracked data.