Brillenhalter

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.

Searches, last 12 months

484K

Growth, 90 days vs prior 90

-9.0%

Conversion, latest week

2.0%

Market size, estimated

€111Ka year

Peak month

December1.9× the quietest month

Top search term

brillenhalter229K searches a year

Listings sell for €11.28 on average, from €3.08 to €30.17. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €11.28 that is €0 to €1K a year per listing.

Average price

€11.28under the $15 to $100 sweet spot

Price range

€3.08–€30.17

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

€0–€1K

Returns

1.5%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #502 within Kontaktlinsen & Brillen. It carries 1,259 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

98%

Out of stock, average day

11.0%

Average rank

#502in Kontaktlinsen & Brillen

Average rating

4.42 starsAmazon Germany average 4.37 stars

Average reviews

1,259per listing

Listings tracked

65

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months