Brille

Shoppers searched for this 830K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €209K a year.

Searches, last 12 months

830K

Growth, 90 days vs prior 90

-51.2%

Conversion, latest week

2.0%

Market size, estimated

€209Ka year

Peak month

November4.7× the quietest month

Top search term

blaulichtfilter brille damen639K searches a year

Listings sell for €12.72 on average, from €6.78 to €24.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €12.72 that is €3K to €6K a year per listing.

Average price

€12.72under the $15 to $100 sweet spot

Price range

€6.78–€24.42

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

€3K–€6K

Returns

6.1%of orders · Amazon Germany median 1.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #85 within Kontaktlinsen & Brillen. It carries 4,746 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

6.2%

Average rank

#85in Kontaktlinsen & Brillen

Average rating

4.18 starsAmazon Germany average 4.37 stars

Average reviews

4,746per listing

Listings tracked

26

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months