Is brille profitable to sell on Amazon Germany?

The niche generates €209K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -51.2%. Flapen's verdict: Skip it (43/100).

How competitive is the brille niche?

21 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in brille?

Top complaints mined from reviews: Gesamtgröße, beworben Vs Tatsächliches Produkt, Haltbarkeit. The return rate is 6.1% — above our launch gate.

When does demand for brille peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 4.7× the quietest.

What does it cost to enter the brille niche?

Listings span €6.78–€24.42; the average listing price is €12.72 (sweet spot $15–$100). The average incumbent carries 4,746 reviews — the moat a new listing must climb.

brille

Skip it

Soft demand (-51.2% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.72

avg listing price — sweet spot $15–$100

Price range

Good€6.78–€24.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€209K

€209K/yr · 830K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Review moat

Bad4,746.27

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Growth

Bad-51.2%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon Germany niche tracking, brille is a €209K/yr Amazon Germany market (830K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

brille market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €191K–€254K; units × avg price
Conversion rate: 2.0%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.2%
Avg brand age: 32 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

56%

Top 20: 99%

Top-5 click share

48%

Top 20: 94%

Open market

37%

FONHCOO20%
livho10%
miyya9%
Madison Avenue8%
Teuena8%
Bloomoak7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.2% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.7×

Open Trend

Top brille search terms

blaulichtfilter brille damen639K/yr -53.4%1.6% conv.
blaufilter brille damen38K/yr -51.1%1.9% conv.
brille damen19K/yr -7.8%0.2% conv.
brille blaulichtfilter damen25K/yr -49.7%1.4% conv.
blaulichtfilter brille damen ohne stärke20K/yr -55.2%0.9% conv.
damen brille8K/yr -2.4%0.3% conv.
blaulicht brille damen14K/yr -55.2%1.0% conv.
blaulichtbrille für damen11K/yr -42.7%1.2% conv.
blue light glasses women10K/yr -43.7%0.5% conv.
bluelight glasses women14K/yr -50.2%1.4% conv.

All search terms

Top brille products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FONHCOO Blaulichtfilter Brille Damen TR90 Blaulichtbrille ohne Sehstärke Superleichte Anti-Müdigkeit Computerbrille Gaming Schutzbrille (Durchsichtig Hellbraun)

FONHCOO€14.414.4★1,661 rev

miyya Übergroße Blaulicht-Brille für Damen modische Brille Computer-Bildschirm-Brille nicht verschreibungspflichtige Brillen für Frauen

miyya€10.684.4★858 rev

livho High Tech-Blaufilterbrille Fortschrittliche Computerbrille mit Blaulichtblockierung Schutz vor Augenermüdung und UV-Blendung

livho€12.434.2★29,319 rev

Teuena 3 Pack Blaues Licht Blockieren Brillen Blaulichtfilter Brille Runde Rahmen Anti Blaues Lesebrille für Damen und Herren Rund Anti Blaulicht PC Gaming Brillen Modebrille Anti Blendung

Teuena€7.114.0★194 rev

Bloomoak Rosagetönte Migränebrille runde Retro-Blaulichtfilterbrille FL-ONE Lichtempfindlichkeitsbrille gegen fluoreszierendes LED-Blendenlicht

Bloomoak€24.424.5★143 rev

Newest

by launch date

VVQWCY 5 Pack Blaulichtfilter Brille Damen Ohne Stärke Blaufilter Brille Herren Blue Light Glasses Anti Blaulicht Bildschirmbrille mit einem Objektivtuch

VVQWCY€8.6714 rev

7mo ago

Zhenghebuy Blue Light Blocking Glasses 3 Pack Blaulichtfilter Brille Runde Rahmen Anti Blaues Fake Brille Blue Light Glasses Gaming Brillen Modebrille Anti Blendung für Damen Herren

Zhenghebuy€6.782 rev

8mo ago

JFXQDR Blaulichtfilter Brille Damen TR90 Rahmen Gaming Brille gegen Augenermüdung mit UV-Schutz RF6208 (Coco Tortoise)

JFXQDR€16.24317 rev

8mo ago

Long Keeper Ovale Blaulichtfilter Brille für Damen Herren Katzenauge Rahmen Ohne Stärke Computerbrille Y2k Kleine Oval Blaulichtbrille Anti Müdigkeit (Leopard Klar)

Long Keeper€9.2713 rev

10mo ago

ZEHEXA Blaulichtbrille für Damen und Herren Computerund Gaming-Brille mit UV400-Schutz reduziert Kopfschmerzen Blendung und Augenmüdigkeit Blaulichtfilter Brille

ZEHEXA€10.55745 rev

10mo ago

What buyers say about brille

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Produkt”

Preis-Leistungs-Verhältnis18%

“Preisleistung auch OK”

Gesamtgröße9%

“Passt perfekt”

Komfort insgesamt8%

“> Sitzt bequem”

beworben Vs Tatsächliches Produkt7%

“macht was es soll”

Augenhygiene6%

“Die schwarze Brille ist echt cool”

Linsen4%

“Lieber zum Optiker gehen”

Form/Stil4%

“Stylish”

Design insgesamt3%

“Das Design ist modern”

Blaulichtfilter3%

“Sehr guter Blaufilter”

What buyers complain about

Gesamtgröße16%

“Nicht passend”

beworben Vs Tatsächliches Produkt14%

“Irreführende Bilder”

Haltbarkeit13%

“Der Bügel der Brille ist abgebrochen, obwohl sie erst dreimal getragen wurde”

Qualität insgesamt13%

“Extrem schlechte Verarbeitung”

Komfort insgesamt4%

“beim Tragekomfort nicht ideal.”

Materialqualität4%

“sehr billiges Material”

Einfache Reinigung3%

“sie sind schwer sauberzumachen (auch mit mikrofasertuch!)”

Blaulichtfilter3%

“kein Blaulichtfilter”

Form/Stil2%

“Die Brille hat irgendwie eine komische Form”

Augenhygiene2%

“Nach einer Tragzeit von ca 20 min bekomme ich Augenschmerzen”

Top return reasons

Gesamtgröße64%

Qualität insgesamt6%

Funktionalität insgesamt6%

Farbe5%

beworben Vs Tatsächliches Produkt2%

Form/Stil2%

Materialqualität1%

Sichtweite1%

Komfort insgesamt1%

Kratzfestigkeit1%

Common questions

Is brille profitable to sell on Amazon Germany?: The niche generates €209K/yr across 26 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -51.2%. Flapen's verdict: Skip it (43/100).
How competitive is the brille niche?: 21 brands and 29 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in brille?: Top complaints mined from reviews: Gesamtgröße, beworben Vs Tatsächliches Produkt, Haltbarkeit. The return rate is 6.1% — above our launch gate.
When does demand for brille peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 4.7× the quietest.
What does it cost to enter the brille niche?: Listings span €6.78–€24.42; the average listing price is €12.72 (sweet spot $15–$100). The average incumbent carries 4,746 reviews — the moat a new listing must climb.