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Braun Scherkopf

Braun Scherkopf shows a sweet-spot price point ($20.79 avg), but a small market ($33K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49

Market size 8Growth 50Conversion 33Competition 82Returns 85Price range 83Avg price 89Brand share 17Review moat 34Quality gap 82
This niche Category average · 2,966 niches

Is Braun Scherkopf profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Braun Scherkopf is a €33K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jun–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Braun Scherkopf: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +19.7% over the last 90 days and 2.6% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr3K
Search volume / yr+19.7%61K
Conversion rate2.6%
Avg price€20.79

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers15 · 411
Top-5 product click share33%
Open market7%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement64%
New entrants (1y)17· 5 succeeded
Avg rating4.2★
Avg reviews3,143

Top Braun Scherkopf products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€1K€2K€3K€4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

411

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

5%

  • Braun64%
  • NaschLager15%
  • Artborn7%
  • Flylin4%
  • Piebert3%
  • LIAZ2%
  • Open — no brand owns it (9 brands, 5%)

Braun Scherkopf demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR2.6%Products53Brands15Top 5 Brands93%OOS Rate2.0%Rating4.2★Reviews3,143Avg BSR#88
70K50KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Top Braun Scherkopf search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • braun scherkopf14K/yr
  • scherkopf8K/yr
  • braun rasierer aufsatz8K/yr
  • braun ersatzscherkopf6K/yr
  • braun rasierer ersatzteile5K/yr
  • braun trimmer aufsatz4K/yr
  • braun rasierkopf3K/yr
  • braun aufsatz4K/yr
  • scherkopf braun4K/yr
  • braun rasierer aufsätze3K/yr

What reviews say buyers love and hate about Braun Scherkopf

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Gesamtgröße27%

Passt

Qualität insgesamt24%

Super Produkt

Preis-Leistungs-Verhältnis13%

Super Ware, super Preis,

beworben Vs Tatsächliches Produkt11%

Wie immer

Schärfe3%

Gutes Schnittergebnis

What buyers complain about

80% of reviews
Qualität insgesamt22%

Null Qualität

Haltbarkeit20%

Haltbarkeit begrenzt

Preis-Leistungs-Verhältnis17%

bei dem Preis bitter.

Gesamtgröße5%

Passt nicht

Defekt Material/Teile3%

1Artikel nach 1mal Nutzung gleich defekt

Braun Scherkopf return rate & reasons

Why buyers send it back, as a share of all return requests.

1.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Kompatibilität – insgesamt
17%
3Defekt Material/Teile
9%
4Funktionalität insgesamt
5%
5Qualität insgesamt
4%

Common Braun Scherkopf questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Braun Scherkopf 53/100 on Amazon Germany — Worth a look. The niche generates €33K/yr across 53 tracked products. 5 of 17 products launched in the last 360 days are still selling. Search demand moved +19.7% over the last 90 days.
Search demand for Braun Scherkopf on Amazon Germany peaks in Jun–Oct–Nov–Dec, where the busiest month runs 3.0× the quietest.