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Braun Scherkopf

Maybe

Products sell for $20.79 on average, inside the sweet spot. But shoppers spend an estimated $33K a year here, so Braun Scherkopf is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 2,966 Drogerie & Körperpflege niches · +4 vs the category median of 49
Market size
€33K/yr61K searches / yr
90-day growth
+19.7%search demand this quarter
Competition
33%top-5 click share · 15 brands · 411 sellers

Flapen Score

Braun Scherkopf against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Braun Scherkopf is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Braun Scherkopf market on Amazon at a glance

Shoppers on Amazon Germany searched for Braun Scherkopf 61K times last year and spent an estimated €33K. The top 5 brands take 93% of clicks. Demand peaks in Jun–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
+19.7%
Conversion, latest week
2.6%
Market size, estimated
€33Ka year
Peak month
December3.0× the quietest month
Top search term
braun scherkopf14K searches a year

02 · Price

A sale here is worth €20.79.

Listings sell for €20.79 on average, from €10.24 to €41.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €20.79 that is €0 to €2K a year per listing.

Average price
€20.79inside the $15 to $100 sweet spot
Price range
€10.24–€41.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #88 within Rasur & Enthaarung. It carries 3,143 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
94%
Out of stock, average day
2.0%
Average rank
#88in Rasur & Enthaarung
Average rating
4.20 starsAmazon Germany average 4.37 stars
Average reviews
3,143per listing
Listings tracked
53

04 · Newcomers

5 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Braun Scherkopf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

411

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

33%

Top 20: 74%

Open market

5%

  • Brand 164%
  • Brand 215%
  • Brand 37%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (9 brands, 5%)

Demand

Braun Scherkopf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Braun Scherkopf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun scherkopf14K/yr
  • scherkopf8K/yr
  • braun rasierer aufsatz8K/yr
  • braun ersatzscherkopf6K/yr
  • braun rasierer ersatzteile5K/yr
  • braun trimmer aufsatz4K/yr
  • braun rasierkopf3K/yr
  • braun aufsatz4K/yr
  • scherkopf braun4K/yr
  • braun rasierer aufsätze3K/yr

Reviews and returns

What reviews say buyers love and hate about Braun Scherkopf

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gesamtgröße”
22%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“Null Qualität”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Braun Scherkopf questions

Answered from the same tracked data.