How competitive is the Brandsalbe niche on Amazon Germany?

7 brands and 55 sellers compete in Brandsalbe on Amazon Germany. The top 5 Brandsalbe products take 82% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Brandsalbe?

Brandsalbe buyers on Amazon Germany complain most about Funktionalität insgesamt, Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Brandsalbe niche?

Brandsalbe sells for €11.03 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.00–€26.63. The average incumbent carries 1,910 reviews — the moat a new listing must climb.

Brandsalbe

brand-locked demand (top 5 brands take 95% of clicks) — Brandsalbe doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49

This niche Category average · 2,966 niches

Is Brandsalbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Brandsalbe is a €69K/yr Amazon Germany market (61K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Jun. Verdict: Skip it — 42/100.

Brandsalbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +19.1% over the last 90 days and 10.2% of searches end in a purchase.

€69K

revenue / yr

Units sold / yr8K

Search volume / yr+19.1%61K

Conversion rate10.2%

Avg price€11.03

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 55

Top-5 product click share82%

Open market5%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Brandsalbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Brand und Wundgel Medice 50 g bei Verbrennungen Sonnenbrand Insektenstichen & Schürfwunden - für Kinder & Erwachsene - direkter Kühleffekt

Price: €14.35
Rating: 4.7/5
Reviews: 1,912
Age: 15y ago

RedRelief Notfall-Brandgel 120 ml

Price: €8.42
Rating: 4.5/5
Reviews: 949
Age: 6y ago

RedRelief Notfall-Brandgel 3.5G - Packung mit 20 Stück

Price: €8.43
Rating: 4.6/5
Reviews: 515
Age: 8y ago

Octenisept Wundgel 20 ml

Price: €4.30
Rating: 4.8/5
Reviews: 573
Age: 16y ago

RedRelief Brennender Wundverband 10 x 10 cm - Packung von 5

Price: €10.04
Rating: 4.5/5
Reviews: 1,355
Age: 9y ago

Newest

by launch date

FLEXEO Notfall Brandgel 125 ml | kühlendes Verbrennungsgel bei Brandverletzungen und Verbrennungen | Gel für Brandwunden Brandsalbe Verbrennungssalbe Brandwundgel

Price: €10.09
Rating: 4.3/5
Reviews: 66
Age: 2y ago

RHINO RESCUE Brennender Wundverband 10 x 10 cm 40g Speziell für die Behandlung von Verbrennungen Verbrühungen und Sonnenbränden entwickelt (5 PCS)

Price: €15.57
Rating: 4.6/5
Reviews: 94
Age: 3y ago

Brand- und Wundgel Medice 2x 50 g Kühleffekt bereits nach 2 Minuten zur Behandlung von Verbrennungen Sonnenbrand Insektenstichen und Schürfwunden

Price: €26.63
Rating: 4.7/5
Reviews: 1,912
Age: 4y ago

RedRelief Notfall-Brandgel 120 ml

Price: €8.42
Rating: 4.5/5
Reviews: 949
Age: 6y ago

Hansaplast Wundspray (50 ml) zur antiseptischen Wundreinigung durch mechanische Spülung Spray schützt vor Wundinfektionen farblos und besonders hautfreundlich

Price: €3.00
Rating: 4.7/5
Reviews: 11,673
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

RedRelief38%
Brand- und Wundgel Medice37%
schülke9%
FLEXEO5%
WALA5%
RHINO RESCUE3%
Open — no brand owns it (1 brand, 2%)

Brandsalbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR10.2%Products10Brands7Top 5 Brands95%OOS Rate4.4%Rating4.6★Reviews1,910Avg BSR#18

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Top Brandsalbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

brandsalbe23K/yr +4.5%9.8% conv.
brandsalbe nach verbrennung5K/yr +57.3%11.7% conv.
brand und wundgel6K/yr +55.1%9.6% conv.
verbrennungssalbe6K/yr +30.3%8.0% conv.
brandgel3K/yr +41.8%6.9% conv.
wund und brandsalbe4K/yr +35.7%5.3% conv.
flammazine creme4K/yr +3.0%1.2% conv.
brand und wundgel medice2K/yr +17.5%8.9% conv.
mebo cream3K/yr -19.3%0.0% conv.
brandsalbe verbrennung kühlend4K/yr -17.3%14.7% conv.

What reviews say buyers love and hate about Brandsalbe

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Qualität insgesamt17%

“Super Qualität”

Benutzerfreundlichkeit11%

“Auch in der Handhabung ist es sehr praktisch”

beworben Vs Tatsächliches Produkt11%

“Erfüllt sein Zweck”

Preis-Leistungs-Verhältnis8%

“Preis passt absolut”

Desinfektion7%

“Desinfektionsspray”

What buyers complain about

76% of reviews

Funktionalität insgesamt17%

“Funktioniert nicht”

Benutzerfreundlichkeit17%

“Fragliche Anwendung”

Preis-Leistungs-Verhältnis10%

“Lediglich ist der Preis für 50 ml ganz schön hoch”

Geruch6%

“Riecht sehr unangenehm”

Genauigkeit insgesamt6%

“Die Wirksamkeit kann ich nicht überprüfen”

Common Brandsalbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Brandsalbe 42/100 on Amazon Germany — Skip it. The niche generates €69K/yr across 10 tracked products. Search demand moved +19.1% over the last 90 days.