Is Borax profitable to sell on Amazon Germany?

Flapen scores Borax 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €104K a year across 14 tracked products. Search demand grew +11.4% in the last 90 days.

How competitive is the Borax niche on Amazon Germany?

10 brands and 17 sellers compete in Borax on Amazon Germany. The top 5 Borax products take 68% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Borax?

Borax buyers on Amazon Germany complain most about Nebenwirkungen, beworben Vs Tatsächliches Produkt, and Waschechtheit. An estimated 0.1% of orders come back.

When does demand for Borax peak?

Search demand for Borax on Amazon Germany peaks in Apr–May, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Borax niche?

Borax sells for €13.20 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €7.76 to €28.21. The average product has 319 reviews, the count a new listing must catch up to.

Borax

Fail

Shoppers spend an estimated $104K a year here, so Borax is a Fail.

Filters Low Review Barrier

Flapen Score: 48
48 / 100Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size: €104K/yr267K searches / yr
90-day growth: +11.4%search demand this quarter
Competition: 68%top-5 click share · 10 brands · 17 sellers

Flapen Score

Borax against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Borax is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Borax market on Amazon at a glance

Shoppers on Amazon Germany searched for Borax 267K times last year and spent an estimated €104K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months: 267K
Growth, 90 days vs prior 90: +11.4%
Conversion, latest week: 2.9%
Market size, estimated: €104Ka year
Peak month: May1.9× the quietest month
Top search term: borax103K searches a year

02 · Price

A sale here is worth €13.20.

Listings sell for €13.20 on average, from €7.76 to €28.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.20 that is €3K to €7K a year per listing.

Average price: €13.20under the $15 to $100 sweet spot
Price range: €7.76–€28.21
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #96 within Reinigungsmittel. It carries 319 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 36%
Out of stock, average day: 4.6%
Average rank: #96in Reinigungsmittel
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 319per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 61 months

Products

Top Borax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Brand 140%
Brand 216%
Brand 314%
Brand 411%
Brand 55%
Brand 65%
Open — no brand owns it (4 brands, 8%)

Demand

Borax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Search terms

Top Borax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

borax103K/yr +38.1%1.9% conv.
borax pulver91K/yr -8.4%1.7% conv.
borax pulver 1kg30K/yr +58.7%1.1% conv.
borax pulver.12K/yr +42.6%0.6% conv.
natriumtetraborat7K/yr +29.2%1.2% conv.
borax pulver rein bio6K/yr +129.9%3.8% conv.
borax powder5K/yr +19.1%0.8% conv.
borax pulver kaufen3K/yr +38.1%2.2% conv.
kaiser borax3K/yr -1.3%0.3% conv.
borax pulver für kristalle7K/yr -91.6%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Borax

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Nebenwirkungen”

0.1%of orders come back

“Magen /und hab Durchfall”

A buyer, on “Nebenwirkungen”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Borax questions

Answered from the same tracked data.

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