Borax
a small market ($104K/yr) — Borax doesn't clear our bar today.
Flapen Score
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Is Borax profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Borax is a €104K/yr Amazon Germany market (267K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.
Borax: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +11.4% over the last 90 days and 2.9% of searches end in a purchase.
€104K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 14 products
Top Borax products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Waldkraft Borax - 99 9% Reinheit (Natriumtetraborat) | Lebensmittelqualität | Optimale Löslichkeit | Nachhaltig verpackt in Braunglastiegel | Exklusiv bei Waldkraft | 380 g reines Borax-Pulver (380g)
- Price
- €28.21
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
HS ACTIVA Borax 99 9% I Borsalz I Natriumtetraborat I 100 Gramm I Natürlich und Rein I Haushaltsmittel
- Price
- €23.94
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 2y ago
Dripak 002116 Borax Substitute Reinigungsmittel vielseitig einsetzbar Borax-Ersatz 500 g
- Price
- €8.71
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 16y ago
Algin Borax-Substitut Protensalz 1kg Eimer
- Price
- €10.57
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 9y ago
Waldkraft Borax 99 9% Reinheit 70g Natriumtetraborat Pulver in Lebensmittelqualität Ultrafein für eine optimale Löslichkeit vegan glutenfrei & ohne Füllstoffe Exklusiv bei Waldkraft
- Price
- €12.38
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Trending
90-day click momentum
65 g Borax-Flussmittelpulver zum Löten von Schmuck Gold- und Silber-Schweißflussmittel kompatibel mit Schmiedeeisen ideal für Metallbearbeitung und Schmuckherstellung
- Price
- €7.76
- Rating
- 2.2/5
- Reviews
- 4
- Age
- 1y ago
CHOSA Natriumpercarbonat Pulver zum Waschen 500 g - Aktiver Sauerstoff 100% Reine - Sauerstoffbleiche Pulver für Wäsche - Waschmittel Fleckentferner - Fleckenbehandlung aus Textilien 500g Standbeutel
- Price
- €9.91
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 2y ago
Waldkraft Borax - 99 9% Reinheit (Natriumtetraborat) | Lebensmittelqualität | Optimale Löslichkeit | Nachhaltig verpackt in Braunglastiegel | Exklusiv bei Waldkraft | 380 g reines Borax-Pulver (380g)
- Price
- €28.21
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Waldkraft Borax Tropfen - 2 5% Natriumborat in Lebensmittelqualität | 99 9% Reinheit | Gut bioverfügbar | Tropfengenau dosierbar | Lichtfilterndes Violettglas mit Pipette | 50 ml Boraxlösung
- Price
- €9.51
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
Algin Borax-Substitut Protensalz 1kg Eimer
- Price
- €10.57
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 9y ago
Newest
by launch dateWaldkraft Borax Tropfen - 2 5% Natriumborat in Lebensmittelqualität | 99 9% Reinheit | Gut bioverfügbar | Tropfengenau dosierbar | Lichtfilterndes Violettglas mit Pipette | 50 ml Boraxlösung
- Price
- €9.51
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago
65 g Borax-Flussmittelpulver zum Löten von Schmuck Gold- und Silber-Schweißflussmittel kompatibel mit Schmiedeeisen ideal für Metallbearbeitung und Schmuckherstellung
- Price
- €7.76
- Rating
- 2.2/5
- Reviews
- 4
- Age
- 1y ago
Waldkraft Borax - 99 9% Reinheit (Natriumtetraborat) | Lebensmittelqualität | Optimale Löslichkeit | Nachhaltig verpackt in Braunglastiegel | Exklusiv bei Waldkraft | 380 g reines Borax-Pulver (380g)
- Price
- €28.21
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago
Waldkraft Borax 99 9% Reinheit 70g Natriumtetraborat Pulver in Lebensmittelqualität Ultrafein für eine optimale Löslichkeit vegan glutenfrei & ohne Füllstoffe Exklusiv bei Waldkraft
- Price
- €12.38
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Waldkraft Borax + MSM Kapseln | 99 9% ig reines Natriumtetraborat und OptiMSM | Lebensmittelqualität | Nachhaltig verpackt in Braunglas | Exklusiv bei Waldkraft | 120 pflanzliche Kapseln
- Price
- €20.92
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 flat
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
8%
- Waldkraft40%
- Dri-Pak16%
- HS ACTIVA ENERGETISIERTE VITALSTOFFE14%
- Algin11%
- ProFuel5%
- Bloom Naturals Beauty Supplements5%
- Open — no brand owns it (4 brands, 8%)
Borax demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May · busiest ÷ quietest = 1.9×
Top Borax search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- borax103K/yr
- borax pulver91K/yr
- borax pulver 1kg30K/yr
- borax pulver.12K/yr
- natriumtetraborat7K/yr
- borax pulver rein bio6K/yr
- borax powder5K/yr
- borax pulver kaufen3K/yr
- kaiser borax3K/yr
- borax pulver für kristalle7K/yr
What reviews say buyers love and hate about Borax
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Super Produkt”
“hält was es verspricht”
“Für eine etwas längeres Depot eine gute Wahl mit einer guten Dosierung”
“Preis Leistung stimmt”
“Passt”
What buyers complain about
100% of reviews“Magen /und hab Durchfall”
“Menge völlig falsch angegeben”
“für Maschinenwäsche nicht gerade bemerkenswert”
“keine nennenswerte Wirkung”
“Wahrscheinlich zu alt”
Borax return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Borax questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
