Borax
FailShoppers spend an estimated $104K a year here, so Borax is a Fail.
- Flapen Score
- 48 / 100Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 4948
- Market size
- €104K/yr267K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 17 sellers
Flapen Score
Borax against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Borax is stronger. Inside it, weaker.
Market
The Borax market on Amazon at a glance
Shoppers on Amazon Germany searched for Borax 267K times last year and spent an estimated €104K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.
- Searches, last 12 months
- 267K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- €104Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- borax103K searches a year
02 · Price
A sale here is worth €13.20.
Listings sell for €13.20 on average, from €7.76 to €28.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.20 that is €3K to €7K a year per listing.
- Average price
- €13.20under the $15 to $100 sweet spot
- Price range
- €7.76–€28.21
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #96 within Reinigungsmittel. It carries 319 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 36%
- Out of stock, average day
- 4.6%
- Average rank
- #96in Reinigungsmittel
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 319per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Borax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Waldkraft Borax - 99 9% Reinheit (Natriumtetraborat) | Lebensmittelqualität | Optimale Löslichkeit | Nachhaltig verpackt in Braunglastiegel | Exklusiv bei Waldkraft | 380 g reines Borax-Pulver (380g)
- Price
- €28.21
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago

HS ACTIVA Borax 99 9% I Borsalz I Natriumtetraborat I 100 Gramm I Natürlich und Rein I Haushaltsmittel
- Price
- €23.94
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 2y ago

Dripak 002116 Borax Substitute Reinigungsmittel vielseitig einsetzbar Borax-Ersatz 500 g
- Price
- €8.71
- Rating
- 4.2/5
- Reviews
- 212
- Age
- 16y ago

Algin Borax-Substitut Protensalz 1kg Eimer
- Price
- €10.57
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 9y ago

Waldkraft Borax 99 9% Reinheit 70g Natriumtetraborat Pulver in Lebensmittelqualität Ultrafein für eine optimale Löslichkeit vegan glutenfrei & ohne Füllstoffe Exklusiv bei Waldkraft
- Price
- €12.38
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago
Trending
estimated 90-day click momentum
65 g Borax-Flussmittelpulver zum Löten von Schmuck Gold- und Silber-Schweißflussmittel kompatibel mit Schmiedeeisen ideal für Metallbearbeitung und Schmuckherstellung
- Price
- €7.76
- Rating
- 2.2/5
- Reviews
- 4
- Age
- 1y ago

CHOSA Natriumpercarbonat Pulver zum Waschen 500 g - Aktiver Sauerstoff 100% Reine - Sauerstoffbleiche Pulver für Wäsche - Waschmittel Fleckentferner - Fleckenbehandlung aus Textilien 500g Standbeutel
- Price
- €9.91
- Rating
- 4.1/5
- Reviews
- 42
- Age
- 2y ago

Waldkraft Borax - 99 9% Reinheit (Natriumtetraborat) | Lebensmittelqualität | Optimale Löslichkeit | Nachhaltig verpackt in Braunglastiegel | Exklusiv bei Waldkraft | 380 g reines Borax-Pulver (380g)
- Price
- €28.21
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago

Waldkraft Borax Tropfen - 2 5% Natriumborat in Lebensmittelqualität | 99 9% Reinheit | Gut bioverfügbar | Tropfengenau dosierbar | Lichtfilterndes Violettglas mit Pipette | 50 ml Boraxlösung
- Price
- €9.51
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

Algin Borax-Substitut Protensalz 1kg Eimer
- Price
- €10.57
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 9y ago
Newest
by launch date
Waldkraft Borax Tropfen - 2 5% Natriumborat in Lebensmittelqualität | 99 9% Reinheit | Gut bioverfügbar | Tropfengenau dosierbar | Lichtfilterndes Violettglas mit Pipette | 50 ml Boraxlösung
- Price
- €9.51
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 1y ago

65 g Borax-Flussmittelpulver zum Löten von Schmuck Gold- und Silber-Schweißflussmittel kompatibel mit Schmiedeeisen ideal für Metallbearbeitung und Schmuckherstellung
- Price
- €7.76
- Rating
- 2.2/5
- Reviews
- 4
- Age
- 1y ago

Waldkraft Borax - 99 9% Reinheit (Natriumtetraborat) | Lebensmittelqualität | Optimale Löslichkeit | Nachhaltig verpackt in Braunglastiegel | Exklusiv bei Waldkraft | 380 g reines Borax-Pulver (380g)
- Price
- €28.21
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 1y ago

Waldkraft Borax 99 9% Reinheit 70g Natriumtetraborat Pulver in Lebensmittelqualität Ultrafein für eine optimale Löslichkeit vegan glutenfrei & ohne Füllstoffe Exklusiv bei Waldkraft
- Price
- €12.38
- Rating
- 4.6/5
- Reviews
- 129
- Age
- 1y ago

Waldkraft Borax + MSM Kapseln | 99 9% ig reines Natriumtetraborat und OptiMSM | Lebensmittelqualität | Nachhaltig verpackt in Braunglas | Exklusiv bei Waldkraft | 120 pflanzliche Kapseln
- Price
- €20.92
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
17
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
8%
- Waldkraft40%
- Dri-Pak16%
- HS ACTIVA ENERGETISIERTE VITALSTOFFE14%
- Algin11%
- ProFuel5%
- Bloom Naturals Beauty Supplements5%
- Open — no brand owns it (4 brands, 8%)
Demand
Borax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.9×
Search terms
Top Borax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- borax103K/yr
- borax pulver91K/yr
- borax pulver 1kg30K/yr
- borax pulver.12K/yr
- natriumtetraborat7K/yr
- borax pulver rein bio6K/yr
- borax powder5K/yr
- borax pulver kaufen3K/yr
- kaiser borax3K/yr
- borax pulver für kristalle7K/yr
Reviews and returns
What reviews say buyers love and hate about Borax
We read the reviews and the return reasons for every product selling here.
“Magen /und hab Durchfall”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Borax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









