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Bor

soft demand (-20.8% this quarter) — Bor doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49

Market size 51Growth 15Conversion 52Competition 15Returns 99Price range 49Avg price 60Brand share 38Review moat 75Quality gap 33
This niche Category average · 2,966 niches

Is Bor profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bor is a €290K/yr Amazon Germany market (525K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar. Verdict: Skip it — 44/100.

Bor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 4.2% of searches end in a purchase.

€290K

revenue / yr

Units sold / yr25K
Search volume / yr-20.8%525K
Conversion rate4.2%
Avg price€13.19

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 12
Top-5 product click share82%
Open market18%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews494

Top Bor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

€0€29K€58K€87K€116K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

  • natural elements26%
  • ProFuel22%
  • Nutravita15%
  • GEN GERMAN ELITE NUTRITION12%
  • Bloom Naturals Beauty Supplements8%
  • Vit4ever7%
  • Open — no brand owns it (6 brands, 11%)

Bor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume525KCVR4.2%Products12Brands12Top 5 Brands82%OOS Rate4.9%Rating4.5★Reviews494Avg BSR#24
23K18KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.6×

Top Bor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bor421K/yr
  • boron46K/yr
  • boro8K/yr
  • boron supplement5K/yr
  • borax kapseln8K/yr
  • bor tabletten7K/yr
  • boron glycinate4K/yr
  • bor supplement6K/yr
  • bor kapseln4K/yr
  • natriumborat2K/yr

What reviews say buyers love and hate about Bor

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Qualität insgesamt17%

Solides Boron-Produkt

Dosierung14%

Solides Bor-Supplement mit sinnvoller Dosierung

Preis-Leistungs-Verhältnis9%

Bestes Preis-Leistungs-Verhältnis

Einfaches Kauen/Schlucken7%

lassen sich gut schlucken

Benutzerfreundlichkeit5%

sind extrem leicht zu schlucken

What buyers complain about

56% of reviews
Geruch11%

Schlimmer Geruch

Nebenwirkungen10%

Magen /und hab Durchfall

Funktionalität insgesamt8%

keine nennenswerte Wirkung

Geschmack6%

Geschmacklos, kleine Tabletten

Magnesium5%

Ich nehme Bor jeden Tag morgens mit 1 Kapsel Magnesium in Verbindung, sonst wirkt es nicht

Common Bor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bor 44/100 on Amazon Germany — Skip it. The niche generates €290K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.
Search demand for Bor on Amazon Germany peaks in Mar, where the busiest month runs 1.6× the quietest.