Is bor profitable to sell on Amazon Germany?

The niche generates €290K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).

How competitive is the bor niche?

12 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in bor?

Top complaints mined from reviews: Geruch, Nebenwirkungen, Funktionalität insgesamt. The return rate is 0.1%.

When does demand for bor peak?

Demand peaks in Mar; the busiest month runs 1.6× the quietest.

What does it cost to enter the bor niche?

Listings span €7.77–€22.04; the average listing price is €13.19 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.

bor

Skip it

Soft demand (-20.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great493.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Good€13.19

avg listing price — sweet spot $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Good€290K

€290K/yr · 525K searches

Price range

Okay€7.77–€22.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, bor is a €290K/yr Amazon Germany market (525K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bor market data

Units sold / yr: 20K–25K; avg 2,000–2,500/product
Revenue / yr: €264K–€330K; units × avg price
Conversion rate: 4.2%
Avg BSR: #24
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 4.9%
Avg brand age: 46 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

11%

natural elements26%
ProFuel22%
Nutravita15%
GEN GERMAN ELITE NUTRITION12%
Bloom Naturals Beauty Supplements8%
Vit4ever7%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.6×

Open Trend

Top bor search terms

bor421K/yr -21.9%2.4% conv.
boron46K/yr -16.1%10.8% conv.
boro8K/yr +62.2%0.3% conv.
boron supplement5K/yr -7.7%9.3% conv.
borax kapseln8K/yr -13.2%8.9% conv.
bor tabletten7K/yr -4.2%15.6% conv.
boron glycinate4K/yr -3.2%3.3% conv.
bor supplement6K/yr -47.1%12.5% conv.
bor kapseln4K/yr -25.2%12.4% conv.
natriumborat2K/yr +22.0%3.0% conv.

All search terms

Top bor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

natural elements Reines Bor hochdosierte 3 mg Boron pro Tablette 365 Tabletten vegan natürlich laborgeprüft & in Deutschland produziert

natural elements€15.734.5★1,717 rev

Bor Tabletten 365x mit 3 mg Bor aus hochwertigem Borax (Natrium-Borat) - optimal hochdosiert - laborgeprüft mit Zertifikat - nicht-essentielles Spurenelement - Jahresvorrat - 100% vegan

ProFuel€7.774.6★517 rev

Nutravita Boron - 4mg Reines Bor je Tablette - 400 Tabletten - 13 Monate Vorrat - Laborgeprüft - Ohne unerwünschte Zusätze - Hochdosiert - Veganfreundlich

Nutravita€10.274.6★1,097 rev

Bor Max - 365 Tabletten mit 10 mg reinem Boron - Jahresvorrat - Hohe Bioverfügbarkeit durch Natriumborat - Ohne unerwünschte Zusätze - Hochdosiert - Vegan

GEN GERMAN ELITE NUTRITION€16.504.5★490 rev

Bor Hochdosiert - 450 Tabletten mit 4mg Bor aus Borax (Natrium Borat) - Boron Tabletten - vegan und produziert in Deutschland - Verpackung kann variieren

Bloom Naturals Beauty Supplements€8.894.6★354 rev

Newest

by launch date

Bor Hochdosiert - 450 Tabletten mit 4mg Bor aus Borax (Natrium Borat) - Boron Tabletten - vegan und produziert in Deutschland - Verpackung kann variieren

Wehle Sports€12.0231 rev

6mo ago

Waldkraft€20.9245 rev

1y ago

Bor Hochdosiert - 450 Tabletten mit 4mg Bor aus Borax (Natrium Borat) - Boron Tabletten - vegan und produziert in Deutschland - Verpackung kann variieren

Bloom Naturals Beauty Supplements€8.89354 rev

1y ago

Bor Tabletten 365x mit 3 mg Bor aus hochwertigem Borax (Natrium-Borat) - optimal hochdosiert - nicht-essentielles Spurenelement laborgeprüft mit Zertifikat - Jahresvorrat - 100% vegan

NatureWell€8.82151 rev

2y ago

Bor Tabletten 365x mit 3 mg Bor aus hochwertigem Borax (Natrium-Borat) - optimal hochdosiert - laborgeprüft mit Zertifikat - nicht-essentielles Spurenelement - Jahresvorrat - 100% vegan

ProFuel€7.77517 rev

2y ago

What buyers say about bor

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt17%

“Solides Boron-Produkt”

Dosierung14%

“Solides Bor-Supplement mit sinnvoller Dosierung”

Preis-Leistungs-Verhältnis9%

“Bestes Preis-Leistungs-Verhältnis”

Einfaches Kauen/Schlucken7%

“lassen sich gut schlucken”

Benutzerfreundlichkeit5%

“sind extrem leicht zu schlucken”

beworben Vs Tatsächliches Produkt5%

“Macht was es soll”

Hormonelles Gleichgewicht4%

“Für mich ist es eine sehr preiswerte und einfache Methode, meine sportliche Leistungsfähigkeit und Hormonbalance zu unterstützen”

Effizienz3%

“Einwandfrei und wirkt”

Vegan/Biologisch3%

“vegan & sehr ergiebig”

Ernährungs Gehalt3%

“Ideal für alle, die Bor gezielt in ihre Supplement-Routine integrieren möchten”

What buyers complain about

Geruch11%

“Schlimmer Geruch”

Nebenwirkungen10%

“Magen /und hab Durchfall”

Funktionalität insgesamt8%

“keine nennenswerte Wirkung”

Geschmack6%

“Geschmacklos, kleine Tabletten”

Magnesium5%

“Ich nehme Bor jeden Tag morgens mit 1 Kapsel Magnesium in Verbindung, sonst wirkt es nicht”

Allergien5%

“Hautprobleme”

Gesamtgröße4%

“Die Tabletten selbst sind klein”

Inhaltsstoffe – insgesamt4%

“Bor ist als Nahrungsergänzungsmittel leider noch wenig erforscht”

beworben Vs Tatsächliches Produkt3%

“Im direkten Vergleich mit dem von mir gemachten Bild weichen die Angaben deutlich ab”

Entzündung3%

“Meine Frau leidet unter entzündlicher Arthrose”

Common questions

Is bor profitable to sell on Amazon Germany?: The niche generates €290K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
How competitive is the bor niche?: 12 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in bor?: Top complaints mined from reviews: Geruch, Nebenwirkungen, Funktionalität insgesamt. The return rate is 0.1%.
When does demand for bor peak?: Demand peaks in Mar; the busiest month runs 1.6× the quietest.
What does it cost to enter the bor niche?: Listings span €7.77–€22.04; the average listing price is €13.19 (sweet spot $15–$100). The average incumbent carries 494 reviews — the moat a new listing must climb.

bor

bor market data

Competition & brand share

Demand & seasonality

Top bor search terms

Top bor products on Amazon

Top sellers

Newest

Trending

What buyers say about bor

What buyers love

What buyers complain about

Common questions

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