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Bleichmittel Weiße Wäsche

Fail

The top 5 brands take 99% of clicks, so Bleichmittel Weiße Wäsche is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€231K/yr266K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
57%top-5 click share · 6 brands · 53 sellers

Flapen Score

Bleichmittel Weiße Wäsche against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Bleichmittel Weiße Wäsche is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bleichmittel Weiße Wäsche market on Amazon at a glance

Shoppers on Amazon Germany searched for Bleichmittel Weiße Wäsche 266K times last year and spent an estimated €231K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €231K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
13.5%
Market size, estimated
€231Ka year
Peak month
July2.4× the quietest month
Top search term
vanish oxi action96K searches a year

02 · Price

A sale here is worth €6.44.

Listings sell for €6.44 on average, from €1.74 to €24.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €6.44 that is €10K to €13K a year per listing.

Average price
€6.44under the $15 to $100 sweet spot
Price range
€1.74–€24.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€10K–€13K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Wäschepflege. It carries 1,578 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#24in Wäschepflege
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
1,578per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bleichmittel Weiße Wäsche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

53

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • Brand 180%
  • Brand 27%
  • Brand 37%
  • Brand 44%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Bleichmittel Weiße Wäsche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Bleichmittel Weiße Wäsche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vanish oxi action96K/yr
  • vanish70K/yr
  • oxi action14K/yr
  • wäsche weiß11K/yr
  • oxiclean9K/yr
  • weiße wäsche7K/yr
  • oxy8K/yr
  • vanis8K/yr
  • wäsche weiss5K/yr
  • wäsche weißmacher5K/yr

Reviews and returns

What reviews say buyers love and hate about Bleichmittel Weiße Wäsche

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Fleckenbeständigkeit”
0.2%of orders come back
“Flecken nicht entfernt”
A buyer, on “Fleckenbeständigkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Bleichmittel Weiße Wäsche questions

Answered from the same tracked data.