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Bissell Reinigungsmittel

Fail

The top 5 brands take 100% of clicks, so Bissell Reinigungsmittel is a Fail.

Flapen Score
44
44 / 100
Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49
Market size
€384K/yr206K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
73%top-5 click share · 2 brands · 53 sellers

Flapen Score

Bissell Reinigungsmittel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Bissell Reinigungsmittel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bissell Reinigungsmittel market on Amazon at a glance

Shoppers on Amazon Germany searched for Bissell Reinigungsmittel 206K times last year and spent an estimated €384K. All 2 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €384K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
12.8%
Market size, estimated
€384Ka year
Top search term
bissell reinigungsmittel152K searches a year

02 · Price

A sale here is worth €14.57.

Listings sell for €14.57 on average, from €7.61 to €23.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At €14.57 that is €22K to €29K a year per listing.

Average price
€14.57under the $15 to $100 sweet spot
Price range
€7.61–€23.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
€22K–€29K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #32 within Reinigungsmittel. It carries 9,561 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#32in Reinigungsmittel
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
9,561per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bissell Reinigungsmittel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 199%
  • Brand 21%
  • Open — no brand owns it (0%)

Demand

Bissell Reinigungsmittel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Search terms

Top Bissell Reinigungsmittel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bissell reinigungsmittel152K/yr
  • bissell reiniger12K/yr
  • bissell reinigungsmittel für nasssauger11K/yr
  • bissell wash & protect5K/yr
  • bissell polsterreiniger mittel4K/yr
  • bissell multi surface5K/yr
  • bissell reinigungsmittel teppichreiniger5K/yr
  • bissell nasssauger reinigungsmittel4K/yr
  • bissell wash & protect pro stain & odour3K/yr
  • bissell reinigungsmittel polster3K/yr

Reviews and returns

What reviews say buyers love and hate about Bissell Reinigungsmittel

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Geruch”
30%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Allerdings finde ich es könnte doch 1-2€ günstiger sein, da mittlerweile gleichwertige Alternativen auf dem Markt sind”
A buyer, on “Preis-Leistungs-Verhältnis”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Bissell Reinigungsmittel questions

Answered from the same tracked data.