Is biotin profitable to sell on Amazon Germany?

The niche generates €1.1M/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (49/100).

How competitive is the biotin niche?

12 brands and 36 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in biotin?

Top complaints mined from reviews: Geruch, Funktionalität insgesamt, Allergien. The return rate is 0.1%.

When does demand for biotin peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the biotin niche?

Listings span €4.27–€22.50; the average listing price is €12.01 (sweet spot $15–$100). The average incumbent carries 4,793 reviews — the moat a new listing must climb.

biotin

Skip it

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Market size

Great€1.1M

€1.1M/yr · 764K searches

Avg price

Good€12.01

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay€4.27–€22.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,792.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, biotin is a €1.1M/yr Amazon Germany market (764K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

biotin market data

Units sold / yr: 80K–100K; avg 6,000–8,000/product
Revenue / yr: €961K–€1.2M; units × avg price
Conversion rate: 12.3%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 flat

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

13%

natural elements33%
ProFuel21%
Vitamaze - amazing life20%
WeightWorld7%
Nature Love4%
Feel Natural3%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top biotin search terms

biotin392K/yr -18.0%9.5% conv.
biotin zink selen77K/yr -15.1%14.7% conv.
biotin haare48K/yr -7.9%6.6% conv.
biotin hochdosiert77K/yr -47.4%9.5% conv.
zink selen36K/yr -22.5%7.4% conv.
selen zink22K/yr +0.0%6.4% conv.
zink und selen15K/yr -13.4%6.1% conv.
zink selen kapseln13K/yr -29.7%9.4% conv.
biotin kapseln12K/yr -35.1%5.3% conv.
biotin tabletten14K/yr -53.4%6.8% conv.

All search terms

Top biotin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

natural elements Biotin + Selen + Zink für Haut Haare & Nägel - 365 vegane Tabletten - laborgeprüft in Deutschland

natural elements€12.484.5★13,020 rev

Biotin hochdosiert 10.000 mcg - 365 Biotin Tabletten mit Zink & Selen - Hochwertiger Komplex für Haarwuchs Haut & Nägel - laborgeprüft mit Zertifikat - 100% vegan - Vorratspack für 1 Jahr

ProFuel€8.514.6★2,551 rev

Vitamaze Biotin hochdosiert 10.000 mcg + Selen + Zink für Haare Haut & Nägel 365 vegane Tabletten für 1 Jahr D-Biotin Nahrungsergänzung ohne Zusatzstoffe Made in Germany

Vitamaze - amazing life€16.144.4★27,487 rev

Biotin Tabletten - 12.000mcg je Portion - 365 vegane Tabletten - Biotin trägt zur Erhaltung normaler Haut und normaler Haare bei (Laut EFSA) - 1 Jahr Vorrat - Bekannt als Vitamin B7 - WeightWorld

WeightWorld€11.144.6★8,334 rev

Nature Love Biotin Komplex - mit Zink Selen Silizium & Vitamin B5 - hochdosiert mit 10.000g Biotin - 365 Tabletten für Haare Haut und Nägel - Haar Vitamine im Jahresvorrat - vegan & laborgeprüft

Nature Love€22.364.5★1,215 rev

Newest

by launch date

Biotin hochdosiert - 10.000 mcg - 400 Tabletten - Komplex mit Zink & Selen - Haut Haare Nägel - Vegan & produziert in Deutschland - Verpackung kann variieren

Nature Flow€8.4274 rev

5mo ago

Biotin 10.000 mcg mit Selen & Zink - Vegan - Haarwuchs Haut & Nägel - Hochdosiert mit Vitamin B8 - Laborgeprüft ohne unerwünschte Zusätze - 180 Tabletten - Vitavea

Vitavea€8.9776 rev

10mo ago

Biotin Komplex mit Selen & Zink 365 vegane Tabletten für Haut* Haare* & Nägel* hochdosiert ohne unnötige Zusätze in Deutschland entwickelt & laborgeprüft

Feel Natural€8.25197 rev

1y ago

Biotin hochdosiert 10.000 mcg - 365x Biotin Tabletten als Komplex mit Zink & Selen - Vitalstoffe für Haarwuchs Haut & Nägel - laborgeprüft mit Zertifikat - 100% vegan - Vorratspack für 1 Jahr

NatureWell€8.33337 rev

2y ago

Biotin hochdosiert 10.000 mcg - 365 Biotin Tabletten mit Zink & Selen - Hochwertiger Komplex für Haarwuchs Haut & Nägel - laborgeprüft mit Zertifikat - 100% vegan - Vorratspack für 1 Jahr

ProFuel€8.512,551 rev

2y ago

What buyers say about biotin

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

Haarwachstum9%

“Haare wachsen schneller”

Preis-Leistungs-Verhältnis9%

“Preisleistung super”

Dosierung7%

“Top Dosierung: Die 10.000 mcg Dosierung ist ideal für alle, die einen sichtbaren Effekt erzielen möchten”

Einfaches Kauen/Schlucken6%

“Gut einzunehmen”

Benutzerfreundlichkeit5%

“Problemlose Einnahme”

beworben Vs Tatsächliches Produkt4%

“Entspricht der Produktbeschreibung”

Vitamin4%

“Vitamin”

Effizienz4%

“Wirksamkeit”

Ernährungs Gehalt3%

“Gutes Nahrungsergänzungsmittel”

What buyers complain about

Geruch26%

“Stinkt”

Funktionalität insgesamt9%

“Wirkt nicht”

Allergien6%

“Hautausschlag bekommen”

Gesamtgröße5%

“Die Tabletten sind klein”

Vitamin4%

“Es ist kein leckeres Vitamin”

Nebenwirkungen4%

“Übelkeit nach Einnahme”

Preis-Leistungs-Verhältnis3%

“Schade ums Geld”

Qualität insgesamt3%

“Qualität ungenügend”

Dosierung3%

“Bei der ersten Einnahme wurde mir Speiübel”

Inhaltsstoffe – insgesamt2%

“Schädlicher Füllstoff enthalten”

Common questions

Is biotin profitable to sell on Amazon Germany?: The niche generates €1.1M/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (49/100).
How competitive is the biotin niche?: 12 brands and 36 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in biotin?: Top complaints mined from reviews: Geruch, Funktionalität insgesamt, Allergien. The return rate is 0.1%.
When does demand for biotin peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the biotin niche?: Listings span €4.27–€22.50; the average listing price is €12.01 (sweet spot $15–$100). The average incumbent carries 4,793 reviews — the moat a new listing must climb.