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Biotin

Fail

The top 5 products take 84% of clicks, so Biotin is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€1.1M/yr764K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
84%top-5 click share · 12 brands · 36 sellers

Flapen Score

Biotin against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Biotin is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biotin market on Amazon at a glance

Shoppers on Amazon Germany searched for Biotin 764K times last year and spent an estimated €1.1M. The top 5 brands take 84% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 12.3% of those searches ended in a purchase.

Shoppers searched for this 764K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
764K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
12.3%
Market size, estimated
€1.1Ma year
Peak month
November1.3× the quietest month
Top search term
biotin392K searches a year

02 · Price

A sale here is worth €12.01.

Listings sell for €12.01 on average, from €4.27 to €22.50. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At €12.01 that is €72K to €96K a year per listing.

Average price
€12.01under the $15 to $100 sweet spot
Price range
€4.27–€22.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
€72K–€96K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Mineralien. It carries 4,793 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Mineralien
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
4,793per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Biotin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

12 flat

Sellers

36

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

13%

  • Brand 133%
  • Brand 221%
  • Brand 320%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Biotin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Biotin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biotin392K/yr
  • biotin zink selen77K/yr
  • biotin haare48K/yr
  • biotin hochdosiert77K/yr
  • zink selen36K/yr
  • selen zink22K/yr
  • zink und selen15K/yr
  • zink selen kapseln13K/yr
  • biotin kapseln12K/yr
  • biotin tabletten14K/yr

Reviews and returns

What reviews say buyers love and hate about Biotin

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
26%of negative reviews mention “Geruch”
0.1%of orders come back
“Stinkt”
A buyer, on “Geruch”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Biotin questions

Answered from the same tracked data.