Is bio whey protein profitable to sell on Amazon Germany?

The niche generates €303K/yr across 45 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (64/100).

How competitive is the bio whey protein niche?

14 brands and 17 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in bio whey protein?

Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Löslichkeit. The return rate is 0.1%.

When does demand for bio whey protein peak?

Demand peaks in Jul–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the bio whey protein niche?

Listings span €18.92–€59.28; the average listing price is €35.20 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.

bio whey protein

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€35.20

avg listing price — sweet spot $15–$100

Price range

Incredible€18.92–€59.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great230.96

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Good€303K

€303K/yr · 191K searches

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Signals Out of Stock

According to Flapen's Amazon Germany niche tracking, bio whey protein is a €303K/yr Amazon Germany market (191K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 64/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bio whey protein market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: €282K–€352K; units × avg price
Conversion rate: 4.5%
Avg BSR: #75
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 14.1%
Avg brand age: 66 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

14 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

32%

Top 20: 74%

Open market

12%

Alpenpower59%
ORGAINIC11%
RheinNatur6%
SUNDAY NATURAL4%
Volksshake4%
Fairprotein4%
Open — no brand owns it (8 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -6.3% search growth over the last 90 days.

Peak months: Jul, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top bio whey protein search terms

alpenpower37K/yr +14.0%3.3% conv.
alpenpower bio whey protein33K/yr -17.9%5.5% conv.
bio whey protein24K/yr -13.3%4.5% conv.
bio protein pulver20K/yr -0.1%2.4% conv.
protein pulver bio12K/yr -16.0%2.6% conv.
whey protein bio10K/yr -7.3%2.9% conv.
bio whey9K/yr -15.6%4.5% conv.
alpenpower protein7K/yr -17.7%4.7% conv.
alpenpower whey isolate4K/yr +44.4%4.0% conv.
alpen power bio whey protein4K/yr -3.3%4.8% conv.

All search terms

Top bio whey protein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ORGAINIC Bio Natural Whey Protein - Bio Zertifiziert ohne Zusatzstoffe - Eiweißpulver aus Deutschland - Grasfütterung - 1000g Protein Powder

ORGAINIC€45.214.6★558 rev

AlpenPower BIO WHEY Protein Neutral 500 g - 100% natürliche Zutaten & ohne Zusatzstoffe - Hochwertiges CFM Eiweiß-Pulver aus bester Bio-Alpenmilch

Alpenpower€29.514.5★135 rev

AlpenPower BIO WHEY Protein Kakao 500 g - 100% natürliche Zutaten & ohne Zusatzstoffe - Hochwertiges CFM Eiweiß-Pulver aus bester Bio-Alpenmilch

Alpenpower€29.484.4★240 rev

AlpenPower BIO WHEY Protein Neutral 1 kg - 100% natürliche Zutaten & ohne Zusatzstoffe - Hochwertiges CFM Eiweiß-Pulver aus bester Bio-Alpenmilch

Alpenpower€48.914.5★135 rev

SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural

SUNDAY NATURAL€25.654.0★124 rev

Newest

by launch date

SUNDAY NATURAL Bio Protein Pulver 1000g Veganes Eiweißpulver 80% Eiweiss 12K Proteinpulver Blend Vollständiges EAA & BCAA Profil Ohne Zucker & Süßstoffe Vegan Laborgeprüft - Natural

SUNDAY NATURAL€25.65124 rev

4mo ago

HANS Brainfood 80% Bio Whey Protein Pulver Neutral 1kg von Kühen aus Bayern ohne Zuckerzusatz - Eiweißpulver Whey Eiweiss Protein Pulver - 100% reines Bio Molke-Protein

HANS€40.2076 rev

1y ago

edubily Bio Whey Protein Konzentrat - Sehr gut lösliches Protein Pulver aus zertifizierter Bio Milch - Ohne Zucker (750 g Neutral)

edubily€33.3918 rev

2y ago

AlpenPower Whey Isolat Proteinpulver Vanille 500g - 100% natürliche Zutaten ohne Süßstoffe Grasfütterung - Hochwertiges Eiweißpulver aus bester Alpenmilch

Alpenpower€33.2474 rev

3y ago

AlpenPower Whey Isolat Proteinpulver Schoko 500g - 100% natürliche Zutaten ohne Süßstoffe Grasfütterung - Hochwertiges Eiweißpulver aus bester Alpenmilch

Alpenpower€33.2271 rev

3y ago

What buyers say about bio whey protein

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt16%

“Schmeckt super”

Ernährungs Gehalt15%

“Bestes Protein”

Geschmack10%

“Leckerer Kokusgeschmack”

Qualität insgesamt10%

“Super Produkt”

Vegan/Biologisch9%

“Vegan”

Löslichkeit8%

“Tolle Löslichkeit”

Inhaltsstoffe – insgesamt3%

“Das SUNDAY NATURAL Bio Protein Pulver 1000g Natural überzeugt vor allem durch seine sehr gute Zusammensetzung”

Süße2%

“angenehm wenig süß”

Preis-Leistungs-Verhältnis2%

“Wer maximale Performance zu einem fairen Preis sucht ist hier genau richtig”

Natürliche Inhaltsstoffe2%

“Sehr Gut produkt und natural”

What buyers complain about

Geschmack insgesamt20%

“Nachgeschmack”

Geschmack15%

“Geschmacklich ungeniessbar”

Löslichkeit6%

“Ekelhaft, löst sich überhaupt nicht gut auf”

Preis-Leistungs-Verhältnis5%

“Schade um die 30€”

Süße4%

“überhaupt nicht süß”

Künstliche Süßstoffe3%

“versteh auch nicht warum ein Protein Pulver gesüßt sein muss oder irgendwie Geschmacksorte haben muss. Löst sich”

Ernährungs Gehalt3%

“Mit Wasser hat man natuerlich etwas weniger Protein als normalerweise, da 400ml Sojamilch auch nochmal gut 12g hochwertiges Protein enthalten”

Textur/Konsistenz – insgesamt2%

“sandig und nicht gut”

Vegan/Biologisch1%

“schmeckt super lecker nicht wie die veganen alterniven”

Benutzerfreundlichkeit1%

“Bisschen für die Magen schwierig”

Top return reasons

Geschmack insgesamt29%

Geschmack14%

Auslaufsicher9%

Vegan/Biologisch8%

Geruch6%

Preis-Leistungs-Verhältnis5%

Säureregulator/Linderung von Magenschmerzen4%

Ernährungs Gehalt4%

Qualität insgesamt3%

Inhaltsstoffe – insgesamt2%

Common questions

Is bio whey protein profitable to sell on Amazon Germany?: The niche generates €303K/yr across 45 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (64/100).
How competitive is the bio whey protein niche?: 14 brands and 17 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in bio whey protein?: Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Löslichkeit. The return rate is 0.1%.
When does demand for bio whey protein peak?: Demand peaks in Jul–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the bio whey protein niche?: Listings span €18.92–€59.28; the average listing price is €35.20 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.