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Binder

Maybe

The top 5 products take only 23% of clicks. But shoppers spend an estimated $47K a year here, so Binder is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 2,966 Drogerie & Körperpflege niches · +10 vs the category median of 49
Market size
€47K/yr218K searches / yr
90-day growth
+23.0%search demand this quarter
Competition
23%top-5 click share · 18 brands · 33 sellers

Flapen Score

Binder against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Binder is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Binder market on Amazon at a glance

Shoppers on Amazon Germany searched for Binder 218K times last year and spent an estimated €47K. The top 5 brands take 80% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
+23.0%
Conversion, latest week
1.1%
Market size, estimated
€47Ka year
Top search term
binder113K searches a year

02 · Price

A sale here is worth €20.53.

Listings sell for €20.53 on average, from €6.23 to €47.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €20.53 that is €0 to €2K a year per listing.

Average price
€20.53inside the $15 to $100 sweet spot
Price range
€6.23–€47.61
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #839 within Intime Pflege & Hygiene. It carries 441 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
1.5%
Average rank
#839in Intime Pflege & Hygiene
Average rating
4.06 starsAmazon Germany average 4.37 stars
Average reviews
441per listing
Listings tracked
83

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Binder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

33

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

23%

Top 20: 56%

Open market

13%

  • Brand 123%
  • Brand 222%
  • Brand 318%
  • Brand 49%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (12 brands, 13%)

Search terms

Top Binder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • binder113K/yr
  • binder trans68K/yr
  • chest binder18K/yr
  • brust binder13K/yr
  • trans binder6K/yr

Reviews and returns

What reviews say buyers love and hate about Binder

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
41%of negative reviews mention “Gesamtgröße”
1.5%of orders come back
“passt nicht”
A buyer, on “Gesamtgröße”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Binder questions

Answered from the same tracked data.