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Beruhigungsmittel

brand-locked demand (top 5 brands take 96% of clicks) — Beruhigungsmittel doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

Market size 56Growth 17Conversion 75Competition 35Returns 99Price range 41Avg price 44Brand share 10Review moat 66Quality gap 47
This niche Category average · 2,966 niches

Is Beruhigungsmittel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Beruhigungsmittel is a €418K/yr Amazon Germany market (530K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Beruhigungsmittel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 7.0% of searches end in a purchase.

€418K

revenue / yr

Units sold / yr50K
Search volume / yr-16.4%530K
Conversion rate7.0%
Avg price€11.22

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 54
Top-5 product click share64%
Open market4%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement84%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews871

Top Beruhigungsmittel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€42K€84K€125K€167K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

54

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • BACH RESCURA82%
  • farmaflor4%
  • Abtei4%
  • Dr.Theiss3%
  • Lemon Pharma3%
  • NATURTREU2%
  • Open — no brand owns it (1 brand, 2%)

Beruhigungsmittel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume530KCVR7.0%Products19Brands7Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews871Avg BSR#13
18K13KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Top Beruhigungsmittel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bachblüten83K/yr
  • beruhigungsmittel mensch82K/yr
  • beruhigungsmittel93K/yr
  • rescue tropfen bachblüten53K/yr
  • bachblüten tropfen37K/yr
  • bachblüten rescue tropfen28K/yr
  • rescue20K/yr
  • rescue pastillen16K/yr
  • rescue tropfen19K/yr
  • rescura original tropfen12K/yr

What reviews say buyers love and hate about Beruhigungsmittel

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Schlafqualität17%

Sie wechselt zwar wie gewohnt ihren Schlafplatz und macht auch Spaziergänge aber das laute "Gejaule" bzw Miauen und Rufen, das ist vorbei.

Spannung/Angst13%

Hilft mir zuverlässig in Stress-Situationen

Qualität insgesamt12%

Super Produkt

Effizienz9%

Wirkt

beworben Vs Tatsächliches Produkt8%

Erfüllen ihren Zweck

What buyers complain about

78% of reviews
Funktionalität insgesamt53%

Wirkungslos

Schlafqualität4%

Schlecht einschlafen, sehr unruhig

Nebenwirkungen3%

Wirkung tritt erst nach ca. 3 Tagen Einnahme ein, also bitte ein wenig Geduld bis es wirkt

Geschmack3%

Hilfe gut, Geschmack ist nicht so gut

Allergien3%

Allergie

Beruhigungsmittel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
64%
2Auslaufsicher
14%
3Inhaltsstoffe – insgesamt
5%
4Gesamtgröße
5%
5Kompatibilität – insgesamt
5%

Common Beruhigungsmittel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beruhigungsmittel 47/100 on Amazon Germany — Skip it. The niche generates €418K/yr across 19 tracked products. Search demand moved -16.4% over the last 90 days.
Search demand for Beruhigungsmittel on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 2.3× the quietest.