Is Beruhigungsmittel profitable to sell on Amazon Germany?

Flapen scores Beruhigungsmittel 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €418K a year across 19 tracked products. Search demand grew -16.4% in the last 90 days.

How competitive is the Beruhigungsmittel niche on Amazon Germany?

7 brands and 54 sellers compete in Beruhigungsmittel on Amazon Germany. The top 5 Beruhigungsmittel products take 64% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Beruhigungsmittel?

Beruhigungsmittel buyers on Amazon Germany complain most about Funktionalität insgesamt, Schlafqualität, and Nebenwirkungen. An estimated 0.1% of orders come back.

When does demand for Beruhigungsmittel peak?

Search demand for Beruhigungsmittel on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Beruhigungsmittel niche?

Beruhigungsmittel sells for €11.22 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.31 to €22.50. The average product has 871 reviews, the count a new listing must catch up to.

Beruhigungsmittel

Fail

The top 5 brands take 96% of clicks, so Beruhigungsmittel is a Fail.

Flapen Score: 47
47 / 100Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size: €418K/yr530K searches / yr
90-day growth: -16.4%search demand this quarter
Competition: 64%top-5 click share · 7 brands · 54 sellers

Flapen Score

Beruhigungsmittel against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Beruhigungsmittel is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Beruhigungsmittel market on Amazon at a glance

Shoppers on Amazon Germany searched for Beruhigungsmittel 530K times last year and spent an estimated €418K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 530K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €418K a year.

Searches, last 12 months: 530K
Growth, 90 days vs prior 90: -16.4%
Conversion, latest week: 7.0%
Market size, estimated: €418Ka year
Peak month: October2.3× the quietest month
Top search term: bachblüten83K searches a year

02 · Price

A sale here is worth €11.22.

Listings sell for €11.22 on average, from €4.31 to €22.50. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At €11.22 that is €34K to €45K a year per listing.

Average price: €11.22under the $15 to $100 sweet spot
Price range: €4.31–€22.50
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 40K–50K
Units per listing a year: 3,000–4,000
Revenue per listing a year: €34K–€45K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Alternative Medizin. It carries 871 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #13in Alternative Medizin
Average rating: 4.47 starsAmazon Germany average 4.37 stars
Average reviews: 871per listing
Listings tracked: 19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Beruhigungsmittel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Brand 182%
Brand 24%
Brand 34%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (1 brand, 2%)

Demand

Beruhigungsmittel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Beruhigungsmittel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bachblüten83K/yr -11.2%4.6% conv.
beruhigungsmittel mensch82K/yr -22.5%3.3% conv.
beruhigungsmittel93K/yr -34.9%0.5% conv.
rescue tropfen bachblüten53K/yr +9.5%12.2% conv.
bachblüten tropfen37K/yr -36.8%5.6% conv.
bachblüten rescue tropfen28K/yr +13.2%10.8% conv.
rescue20K/yr -2.9%2.3% conv.
rescue pastillen16K/yr -1.1%14.4% conv.
rescue tropfen19K/yr -26.8%10.2% conv.
rescura original tropfen12K/yr +13.5%10.9% conv.

Reviews and returns

What reviews say buyers love and hate about Beruhigungsmittel

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Schlafqualität”

53%of negative reviews mention “Funktionalität insgesamt”

0.1%of orders come back

“Wirkungslos”

A buyer, on “Funktionalität insgesamt”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Beruhigungsmittel questions

Answered from the same tracked data.

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