Bernstein
FailBuyers convert on only 0.9% of searches, so Bernstein is a Fail.
- Flapen Score
- 46 / 100Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 4946
- Market size
- €59K/yr329K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 18 sellers
Flapen Score
Bernstein against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Bernstein is stronger. Inside it, weaker.
Market
The Bernstein market on Amazon at a glance
Shoppers on Amazon Germany searched for Bernstein 329K times last year and spent an estimated €59K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.
- Searches, last 12 months
- 329K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €59Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- bernstein110K searches a year
02 · Price
A sale here is worth €19.90.
Listings sell for €19.90 on average, from €7.32 to €133.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €19.90 that is €0 to €2K a year per listing.
- Average price
- €19.90inside the $15 to $100 sweet spot
- Price range
- €7.32–€133.51
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 4.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,909 within Alternative Medizin. It carries 506 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 1.9%
- Average rank
- #1,909in Alternative Medizin
- Average rating
- 4.32 starsAmazon Germany average 4.37 stars
- Average reviews
- 506per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bernstein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
18
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
41%
Top 20: 80%
Open market
23%
- Brand 125%
- Brand 221%
- Brand 310%
- Brand 410%
- Brand 55%
- Brand 65%
Demand
Bernstein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Bernstein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bernstein110K/yr
- bernsteinkette53K/yr
- bernstein armband44K/yr
- bernstein schmuck37K/yr
- bernstein anhänger28K/yr
- amber21K/yr
- bernsteinkette damen14K/yr
- bernstein armband damen6K/yr
- bernstein kette8K/yr
- echter bernstein7K/yr
Reviews and returns
What reviews say buyers love and hate about Bernstein
We read the reviews and the return reasons for every product selling here.
“Allerdings sind die Perlen für einen Mann etwas zu klein und das Armband ist auch ziemlich eng”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bernstein questions
Answered from the same tracked data.









