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Bernstein

Fail

Buyers convert on only 0.9% of searches, so Bernstein is a Fail.

Flapen Score
46
46 / 100
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Market size
€59K/yr329K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
41%top-5 click share · 17 brands · 18 sellers

Flapen Score

Bernstein against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Bernstein is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bernstein market on Amazon at a glance

Shoppers on Amazon Germany searched for Bernstein 329K times last year and spent an estimated €59K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
0.9%
Market size, estimated
€59Ka year
Peak month
December1.7× the quietest month
Top search term
bernstein110K searches a year

02 · Price

A sale here is worth €19.90.

Listings sell for €19.90 on average, from €7.32 to €133.51. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €19.90 that is €0 to €2K a year per listing.

Average price
€19.90inside the $15 to $100 sweet spot
Price range
€7.32–€133.51
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,909 within Alternative Medizin. It carries 506 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
1.9%
Average rank
#1,909in Alternative Medizin
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
506per listing
Listings tracked
36

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bernstein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

18

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

23%

  • Brand 125%
  • Brand 221%
  • Brand 310%
  • Brand 410%
  • Brand 55%
  • Brand 65%

Demand

Bernstein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Bernstein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bernstein110K/yr
  • bernsteinkette53K/yr
  • bernstein armband44K/yr
  • bernstein schmuck37K/yr
  • bernstein anhänger28K/yr
  • amber21K/yr
  • bernsteinkette damen14K/yr
  • bernstein armband damen6K/yr
  • bernstein kette8K/yr
  • echter bernstein7K/yr

Reviews and returns

What reviews say buyers love and hate about Bernstein

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
63%of negative reviews mention “Gesamtgröße”
4.2%of orders come back
“Allerdings sind die Perlen für einen Mann etwas zu klein und das Armband ist auch ziemlich eng”
A buyer, on “Gesamtgröße”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bernstein questions

Answered from the same tracked data.