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Bentonit

Bentonit shows low returns (0.1%), but a small market ($100K/yr) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 22% of 2,966 Drogerie & Körperpflege niches · +6 vs the category median of 49

Market size 25Growth 41Conversion 76Competition 45Returns 99Price range 67Avg price 87Brand share 42Review moat 81Quality gap 52
This niche Category average · 2,966 niches

Is Bentonit profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bentonit is a €100K/yr Amazon Germany market (69K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 55/100.

Bentonit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.0% over the last 90 days and 7.3% of searches end in a purchase.

€100K

revenue / yr

Units sold / yr5K
Search volume / yr+13.0%69K
Conversion rate7.3%
Avg price€19.86

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 22
Top-5 product click share58%
Open market20%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews382

Top Bentonit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

€0€10K€20K€30K€40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

14%

  • naturetrend25%
  • ZeoBentMED21%
  • BentonitMED Vulkanmineralien15%
  • Neudorff10%
  • ETC Cosmetic`s9%
  • Essenciales6%
  • Open — no brand owns it (5 brands, 14%)

Bentonit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR7.3%Products16Brands11Top 5 Brands80%OOS Rate4.8%Rating4.4★Reviews382Avg BSR#221
2K1KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Bentonit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bentonit30K/yr
  • bentonite clay13K/yr
  • bentonit pulver16K/yr
  • zeobent med4K/yr
  • betonit3K/yr
  • zeobent3K/yr

What reviews say buyers love and hate about Bentonit

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt42%

Hohe Qualität

beworben Vs Tatsächliches Produkt13%

Produkt wie beschrieben

Preis-Leistungs-Verhältnis11%

Es hat sich gelohnt

Inhaltsstoffe – insgesamt11%

Das hier ist das einzige Produkt für mich wo ich sicher bin dass es für Menschen geeignet ist

Geschmack insgesamt4%

Geschmack ist auch okay

What buyers complain about

76% of reviews
Reguliert die Verdauung17%

aufpassen, bei zuviel, gibt es Verstopfung.

beworben Vs Tatsächliches Produkt14%

In der Artikelbeschreibung fehlt dieser Hinweis

Funktionalität insgesamt14%

Hat leider nicht ganz den erhofften Erfolg erzielt

Gesamtgröße7%

Steht auch schön klein auf der Verpackung

Ernährungs Gehalt7%

KEIN Nahrungsergänzungsmittel

Bentonit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
40%
2beworben Vs Tatsächliches Produkt
20%
3Auslaufsicher
20%
4Inhaltsstoffe – insgesamt
20%

Common Bentonit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bentonit 55/100 on Amazon Germany — Worth a look. The niche generates €100K/yr across 16 tracked products. Search demand moved +13.0% over the last 90 days.
Search demand for Bentonit on Amazon Germany is steady year-round — the busiest month runs 1.2× the quietest.