Beard Balm

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €116K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-25.4%

Conversion, latest week

7.8%

Market size, estimated

€116Ka year

Peak month

December2.2× the quietest month

Top search term

bartbalsam38K searches a year

Listings sell for €11.71 on average, from €4.12 to €25.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €11.71 that is €3K to €6K a year per listing.

Average price

€11.71under the $15 to $100 sweet spot

Price range

€4.12–€25.94

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

€3K–€6K

Returns

0.2%of orders · Amazon Germany median 1.1%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #78 within Rasur & Enthaarung. It carries 4,301 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

5.8%

Average rank

#78in Rasur & Enthaarung

Average rating

4.37 starsAmazon Germany average 4.37 stars

Average reviews

4,301per listing

Listings tracked

32

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

65 months