How competitive is the Bartwichse niche on Amazon Germany?

14 brands and 40 sellers compete in Bartwichse on Amazon Germany. The top 5 Bartwichse products take 53% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Bartwichse?

Bartwichse buyers on Amazon Germany complain most about Geruch, Hartes Gefühl, Benutzerfreundlichkeit, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Bartwichse niche?

Bartwichse sells for €13.85 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.12–€30.02. The average incumbent carries 2,463 reviews — the moat a new listing must climb.

Bartwichse

Bartwichse shows low returns (0.3%), but soft demand (-17.7% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49

This niche Category average · 2,966 niches

Is Bartwichse profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bartwichse is a €90K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Bartwichse: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.7% over the last 90 days and 9.6% of searches end in a purchase.

€90K

revenue / yr

Units sold / yr8K

Search volume / yr-17.7%67K

Conversion rate9.6%

Avg price€13.85

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers14 · 40

Top-5 product click share53%

Open market17%

Avg brand age74 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 30 products

Top Bartwichse products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sudden Death Mustache Wax für Herren 30 ml Starker Halt Langanhaltendes Handlebar-Styling Premium Schnurrbart- und Bartpflege Wachs von Death Grip

Price: €16.70
Rating: 4.5/5
Reviews: 3,193
Age: 3y ago

Brother`s Love 9317 Schnurrbartwichse clear 10ml

Price: €6.49
Rating: 4.4/5
Reviews: 354
Age: 19y ago

Stern Ungarische Bartwichse Wachs farblos 13g

Price: €6.09
Rating: 4.2/5
Reviews: 1,393
Age: 19y ago

Death Grip Bartwichse Extra Starker Halt Wärme erforderlich Wettbewerbsqualität Schnurrbartwachs für Lenkerschnurrbart Styling Formen & Training | Extra Festes Moustache Wax 1oz

Price: €16.76
Rating: 4.5/5
Reviews: 3,193
Age: 9y ago

Rufin Brother`s Love Bartwichse 6x10 ml clear Sparpack

Price: €30.02
Rating: 4.8/5
Reviews: 320
Age: 7y ago

Newest

by launch date

Brooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz

Price: €6.74
Rating: 4.3/5
Reviews: 1,366
Age: 5mo ago

Schnurrbartbalsam Pflegeset für Männer - Leichter bis mittlerer Halt Bartwachs 30ml - Natürliches Haar- & Schnurrbartpflegeset mit Styling & Pflege - Defender Balsam von Death Grip

Price: €7.02
Rating: 4.5/5
Reviews: 179
Age: 1y ago

THE VINTAGE GROOMING CO. Death Grip Haar-Pomade für Männer & großes Taschenkamm-Set aus Metall 57 g Haar-Pomade und 12 7 x 3 2 cm Metallkamm

Price: €15.32
Rating: 4.7/5
Reviews: 29
Age: 1y ago

Defender Schnurrbart-Balsam und Defender Schnurrbartschutz-Set 57 ml Schnurrbart-Balsam und Schnurrbart-Trinkschutz

Price: €15.16
Rating: 4.5/5
Reviews: 138
Age: 1y ago

THE VINTAGE GROOMING CO. Death Grip Platinum Edition Schnurrbartkamm für Herren

Price: €15.83
Rating: 4.6/5
Reviews: 242
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

53%

Top 20: 88%

Open market

13%

THE VINTAGE GROOMING CO.39%
Brother's Love18%
Stern16%
Brooklyn Soap Company6%
Rufin Cosmetic4%
Viking Revolution4%
Open — no brand owns it (8 brands, 13%)

Bartwichse demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR9.6%Products30Brands14Top 5 Brands83%OOS Rate1.9%Rating4.4★Reviews2,463Avg BSR#188

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Bartwichse search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bartwichse28K/yr -22.7%11.2% conv.
the vintage grooming co.7K/yr -2.6%2.0% conv.
ungarische bartwichse6K/yr -12.1%15.4% conv.
death grip5K/yr +1.3%6.8% conv.
schnurrbart wachs6K/yr -16.6%6.1% conv.
moustache wax6K/yr -24.9%5.1% conv.
bartwichse extra stark3K/yr -3.6%7.2% conv.
bayrische bartwichse3K/yr +1.0%9.7% conv.
bartwichse schnurrbart4K/yr -70.9%6.2% conv.

What reviews say buyers love and hate about Bartwichse

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Geruch30%

“Duft”

Qualität insgesamt17%

“Simply the best”

Benutzerfreundlichkeit6%

“einfacher Handhabung”

Form/Stil4%

“Die Styling-Eigenschaften sind hervorragend: Es lässt sich nach kurzem Anwärmen (Mit einem Föhn kurz angewärmt, lässt es sich kinderleicht verteilen.) super verarbeiten und bringt selbst widerspenstige Barthaare perfekt in Form.”

beworben Vs Tatsächliches Produkt4%

“Wie erwartet”

What buyers complain about

60% of reviews

Geruch22%

“Riecht absolut null nach Kiefer”

Hartes Gefühl8%

“Hart wie Kerzenwachs”

Benutzerfreundlichkeit8%

“Völlig unbrauchbar”

Preis-Leistungs-Verhältnis5%

“Kleine Dose, hoher Preis”

Qualität insgesamt4%

“schlechte Qualität”

Bartwichse return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

29%

2beworben Vs Tatsächliches Produkt

13%

3Funktionalität insgesamt

4Auslaufsicher

5Qualität insgesamt

Common Bartwichse questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bartwichse 50/100 on Amazon Germany — Worth a look. The niche generates €90K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -17.7% over the last 90 days.