Is bartwichse profitable to sell on Amazon Germany?

The niche generates €90K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the bartwichse niche?

14 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in bartwichse?

Top complaints mined from reviews: Geruch, Hartes Gefühl, Benutzerfreundlichkeit. The return rate is 0.3%.

When does demand for bartwichse peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the bartwichse niche?

Listings span €4.12–€30.02; the average listing price is €13.85 (sweet spot $15–$100). The average incumbent carries 2,463 reviews — the moat a new listing must climb.

bartwichse

Worth a look

Shows low returns (0.3%), but soft demand (-17.7% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Avg price

Good€13.85

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€4.12–€30.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,463.23

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Bad€90K

€90K/yr · 67K searches

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bartwichse is a €90K/yr Amazon Germany market (67K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bartwichse market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €83K–€111K; units × avg price
Conversion rate: 9.6%
Avg BSR: #188
Page quality: 0%
Prime: 90%
Sponsored: 63%
Out of stock: 1.9%
Avg brand age: 74 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

83%

Top 20: 99%

Top-5 click share

53%

Top 20: 88%

Open market

13%

THE VINTAGE GROOMING CO.39%
Brother's Love18%
Stern16%
Brooklyn Soap Company6%
Rufin Cosmetic4%
Viking Revolution4%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top bartwichse search terms

bartwichse28K/yr -22.7%11.2% conv.
the vintage grooming co.7K/yr -2.6%2.0% conv.
ungarische bartwichse6K/yr -12.1%15.4% conv.
death grip5K/yr +1.3%6.8% conv.
schnurrbart wachs6K/yr -16.6%6.1% conv.
moustache wax6K/yr -24.9%5.1% conv.
bartwichse extra stark3K/yr -3.6%7.2% conv.
bayrische bartwichse3K/yr +1.0%9.7% conv.
bartwichse schnurrbart4K/yr -70.9%6.2% conv.

All search terms

Top bartwichse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sudden Death Mustache Wax für Herren 30 ml Starker Halt Langanhaltendes Handlebar-Styling Premium Schnurrbart- und Bartpflege Wachs von Death Grip

THE VINTAGE GROOMING CO.€16.704.5★3,193 rev

Brother`s Love 9317 Schnurrbartwichse clear 10ml

Brother's Love€6.494.4★354 rev

Stern Ungarische Bartwichse Wachs farblos 13g

Stern€6.094.2★1,393 rev

Death Grip Bartwichse Extra Starker Halt Wärme erforderlich Wettbewerbsqualität Schnurrbartwachs für Lenkerschnurrbart Styling Formen & Training | Extra Festes Moustache Wax 1oz

THE VINTAGE GROOMING CO.€16.764.5★3,193 rev

Rufin Brother`s Love Bartwichse 6x10 ml clear Sparpack

Rufin Cosmetic€30.024.8★320 rev

Newest

by launch date

Brooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz

Brooklyn Soap Company€6.741,366 rev

5mo ago

Schnurrbartbalsam Pflegeset für Männer - Leichter bis mittlerer Halt Bartwachs 30ml - Natürliches Haar- & Schnurrbartpflegeset mit Styling & Pflege - Defender Balsam von Death Grip

THE VINTAGE GROOMING CO.€7.02179 rev

1y ago

THE VINTAGE GROOMING CO. Death Grip Haar-Pomade für Männer & großes Taschenkamm-Set aus Metall 57 g Haar-Pomade und 12 7 x 3 2 cm Metallkamm

THE VINTAGE GROOMING CO.€15.3229 rev

1y ago

Defender Schnurrbart-Balsam und Defender Schnurrbartschutz-Set 57 ml Schnurrbart-Balsam und Schnurrbart-Trinkschutz

THE VINTAGE GROOMING CO.€15.16138 rev

1y ago

THE VINTAGE GROOMING CO. Death Grip Platinum Edition Schnurrbartkamm für Herren

THE VINTAGE GROOMING CO.€15.83242 rev

2y ago

What buyers say about bartwichse

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch30%

“Duft”

Qualität insgesamt17%

“Simply the best”

Benutzerfreundlichkeit6%

“einfacher Handhabung”

Form/Stil4%

“Die Styling-Eigenschaften sind hervorragend: Es lässt sich nach kurzem Anwärmen (Mit einem Föhn kurz angewärmt, lässt es sich kinderleicht verteilen.) super verarbeiten und bringt selbst widerspenstige Barthaare perfekt in Form.”

beworben Vs Tatsächliches Produkt4%

“Wie erwartet”

Haarstyling4%

“Gute Bartwichse zum Bartstyling”

Haltbarkeit3%

“standhaft”

Weiches Gefühl3%

“wirklich angenehm und nicht zu aufdringlich”

Preis-Leistungs-Verhältnis3%

“Für den Preis wirklich ok”

Einfache Reinigung2%

“Funktioniert super, Wachs löst sich auf und lässt sich gut raus waschen”

What buyers complain about

Geruch22%

“Riecht absolut null nach Kiefer”

Hartes Gefühl8%

“Hart wie Kerzenwachs”

Benutzerfreundlichkeit8%

“Völlig unbrauchbar”

Preis-Leistungs-Verhältnis5%

“Kleine Dose, hoher Preis”

Qualität insgesamt4%

“schlechte Qualität”

Form/Stil3%

“für styling ungeeignet”

Stärke3%

“Hätte mehr Halt erwartet”

Allergien2%

“Reagiere leider stark allergisch”

Einfache Reinigung2%

“musste es postwendend wieder runterwaschen, war für mich nicht erträglich”

Feucht/Trocken2%

“Das Produkt kam vertrocknet und krümelig, nicht benutzbar an”

Top return reasons

Geruch29%

beworben Vs Tatsächliches Produkt13%

Funktionalität insgesamt9%

Auslaufsicher5%

Qualität insgesamt5%

Benutzerfreundlichkeit5%

Hartes Gefühl4%

Produktzustand4%

Weiches Gefühl3%

Ölig/fettig3%

Common questions

Is bartwichse profitable to sell on Amazon Germany?: The niche generates €90K/yr across 30 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the bartwichse niche?: 14 brands and 40 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in bartwichse?: Top complaints mined from reviews: Geruch, Hartes Gefühl, Benutzerfreundlichkeit. The return rate is 0.3%.
When does demand for bartwichse peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the bartwichse niche?: Listings span €4.12–€30.02; the average listing price is €13.85 (sweet spot $15–$100). The average incumbent carries 2,463 reviews — the moat a new listing must climb.

bartwichse

bartwichse market data

Competition & brand share

Demand & seasonality

Top bartwichse search terms

Top bartwichse products on Amazon

Top sellers

Newest

Trending

What buyers say about bartwichse

What buyers love

What buyers complain about

Top return reasons

Common questions

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