Bartwachs
FailDemand is soft, at -27.1% this quarter, so Bartwachs is a Fail.
- Flapen Score
- 46 / 100Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 4946
- Market size
- €118K/yr122K searches / yr
- 90-day growth
- -27.1%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 65 sellers
Flapen Score
Bartwachs against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Bartwachs is stronger. Inside it, weaker.
Market
The Bartwachs market on Amazon at a glance
Shoppers on Amazon Germany searched for Bartwachs 122K times last year and spent an estimated €118K. The top 5 brands take 86% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €118K a year.
- Searches, last 12 months
- 122K
- Growth, 90 days vs prior 90
- -27.1%
- Conversion, latest week
- 8.2%
- Market size, estimated
- €118Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- bartwachs60K searches a year
02 · Price
A sale here is worth €11.81.
Listings sell for €11.81 on average, from €4.12 to €28.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €11.81 that is €3K to €6K a year per listing.
- Average price
- €11.81under the $15 to $100 sweet spot
- Price range
- €4.12–€28.17
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€6K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #32 within Rasur & Enthaarung. It carries 4,058 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #32in Rasur & Enthaarung
- Average rating
- 4.33 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,058per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Bartwachs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz
- Price
- €6.74
- Rating
- 4.3/5
- Reviews
- 1,366
- Age
- 5mo ago

LOréal Men Expert Bart Styling Pomade für Männer Haar- und Bartwachs für einen definierten Style Bartpflege für Herren mit holzigem Duft und ätherischem Zedernholzöl Barber Club 1 x 75 ml
- Price
- €4.61
- Rating
- 4.3/5
- Reviews
- 3,299
- Age
- 8y ago

Sudden Death Mustache Wax für Herren 30 ml Starker Halt Langanhaltendes Handlebar-Styling Premium Schnurrbart- und Bartpflege Wachs von Death Grip
- Price
- €16.70
- Rating
- 4.5/5
- Reviews
- 3,193
- Age
- 3y ago

Viking Revolution - Bart Balsam mit Sandelholzduft & Argan- & Jojobaöl - Bartwachs - Stylt Stärkt & Macht Bärte & Schnurrbärte Weich - Herren Geschenke - Sandelholz - 57 g
- Price
- €7.82
- Rating
- 4.2/5
- Reviews
- 19,970
- Age
- 8y ago

Bartwachs (20g) BROOKLYN SOAP COMPANY Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart starker Halt leichter Glanz
- Price
- €4.12
- Rating
- 4.3/5
- Reviews
- 1,366
- Age
- 10y ago
Trending
estimated 90-day click momentum
Brooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz
- Price
- €6.74
- Rating
- 4.3/5
- Reviews
- 1,366
- Age
- 5mo ago

LOreal Men Expert Barber Club Bart und Haar Styling Pomade (1 x 75 ml)
- Price
- €5.28
- Rating
- 4.6/5
- Reviews
- 1,645
- Age
- 7y ago

Schnurrbartbalsam Pflegeset für Männer - Leichter bis mittlerer Halt Bartwachs 30ml - Natürliches Haar- & Schnurrbartpflegeset mit Styling & Pflege - Defender Balsam von Death Grip
- Price
- €7.02
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 1y ago

Viking Revolution - Bart Balsam mit Sandelholzduft & Argan- & Jojobaöl - Bartwachs - Stylt Stärkt & Macht Bärte & Schnurrbärte Weich - Geschenke Für Männer- Cedar & Pine - 57 g
- Price
- €8.05
- Rating
- 4.2/5
- Reviews
- 19,970
- Age
- 8y ago

Sudden Death Mustache Wax für Herren 30 ml Starker Halt Langanhaltendes Handlebar-Styling Premium Schnurrbart- und Bartpflege Wachs von Death Grip
- Price
- €16.70
- Rating
- 4.5/5
- Reviews
- 3,193
- Age
- 3y ago
Newest
by launch date
Brooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz
- Price
- €6.74
- Rating
- 4.3/5
- Reviews
- 1,366
- Age
- 5mo ago

Schnurrbartbalsam Pflegeset für Männer - Leichter bis mittlerer Halt Bartwachs 30ml - Natürliches Haar- & Schnurrbartpflegeset mit Styling & Pflege - Defender Balsam von Death Grip
- Price
- €7.02
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 1y ago

Störtebekker Premium Beard Wax pflegt den Bart und bringt ihn in Form - 50ml Tiegel 100% kompostierbar - Bartwachs Herren mit angenehmen Duft - Bart Balsam/Bart Wachs - Bartpflege - Made in Germany
- Price
- €20.15
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 2y ago

Striking Viking Bartbalsam - Vanille 60 g Leichter Halt - Hydratisierende Bartpflege Vanille - Bartwachs & Bart Styling - Gegen Juckreiz - Mit Sheabutter Argan- & Jojobaöl - Bartbalsam Männer
- Price
- €9.73
- Rating
- 4.4/5
- Reviews
- 7,380
- Age
- 3y ago

Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany
- Price
- €17.30
- Rating
- 4.3/5
- Reviews
- 2,093
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
65
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 96%
Open market
11%
- Brooklyn Soap Company27%
- THE VINTAGE GROOMING CO.20%
- Viking Revolution17%
- L'Oréal Men Expert16%
- Striking Viking6%
- Störtebekker Shaving Accessories3%
- Open — no brand owns it (8 brands, 11%)
Demand
Bartwachs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bartwachs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bartwachs60K/yr
- bart wachs15K/yr
- bartwachs starker halt9K/yr
- bart styling9K/yr
- bart pomade8K/yr
- bart wax5K/yr
- bartgel4K/yr
- bartpomade5K/yr
- bart gel4K/yr
- beard wax3K/yr
Reviews and returns
What reviews say buyers love and hate about Bartwachs
We read the reviews and the return reasons for every product selling here.
“Stinkebalsam”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bartwachs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









