Bartwachs
soft demand (-27.1% this quarter) — Bartwachs doesn't clear our bar today.
Flapen Score
Ranks 1,824 of 2,966 Drogerie & Körperpflege niches · −3 vs the category median of 49
Is Bartwachs profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Bartwachs is a €118K/yr Amazon Germany market (122K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 46/100.
Bartwachs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.1% over the last 90 days and 8.2% of searches end in a purchase.
€118K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 24 products
Top Bartwachs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Brooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz
- Price
- €6.74
- Rating
- 4.3/5
- Reviews
- 1,366
- Age
- 5mo ago
LOréal Men Expert Bart Styling Pomade für Männer Haar- und Bartwachs für einen definierten Style Bartpflege für Herren mit holzigem Duft und ätherischem Zedernholzöl Barber Club 1 x 75 ml
- Price
- €4.61
- Rating
- 4.3/5
- Reviews
- 3,299
- Age
- 8y ago
Sudden Death Mustache Wax für Herren 30 ml Starker Halt Langanhaltendes Handlebar-Styling Premium Schnurrbart- und Bartpflege Wachs von Death Grip
- Price
- €16.70
- Rating
- 4.5/5
- Reviews
- 3,193
- Age
- 3y ago
Viking Revolution - Bart Balsam mit Sandelholzduft & Argan- & Jojobaöl - Bartwachs - Stylt Stärkt & Macht Bärte & Schnurrbärte Weich - Herren Geschenke - Sandelholz - 57 g
- Price
- €7.82
- Rating
- 4.2/5
- Reviews
- 19,970
- Age
- 8y ago
Bartwachs (20g) BROOKLYN SOAP COMPANY Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart starker Halt leichter Glanz
- Price
- €4.12
- Rating
- 4.3/5
- Reviews
- 1,366
- Age
- 10y ago
Trending
90-day click momentumBrooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz
- Price
- €6.74
- Rating
- 4.3/5
- Reviews
- 1,366
- Age
- 5mo ago
LOreal Men Expert Barber Club Bart und Haar Styling Pomade (1 x 75 ml)
- Price
- €5.28
- Rating
- 4.6/5
- Reviews
- 1,645
- Age
- 7y ago
Schnurrbartbalsam Pflegeset für Männer - Leichter bis mittlerer Halt Bartwachs 30ml - Natürliches Haar- & Schnurrbartpflegeset mit Styling & Pflege - Defender Balsam von Death Grip
- Price
- €7.02
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 1y ago
Viking Revolution - Bart Balsam mit Sandelholzduft & Argan- & Jojobaöl - Bartwachs - Stylt Stärkt & Macht Bärte & Schnurrbärte Weich - Geschenke Für Männer- Cedar & Pine - 57 g
- Price
- €8.05
- Rating
- 4.2/5
- Reviews
- 19,970
- Age
- 8y ago
Sudden Death Mustache Wax für Herren 30 ml Starker Halt Langanhaltendes Handlebar-Styling Premium Schnurrbart- und Bartpflege Wachs von Death Grip
- Price
- €16.70
- Rating
- 4.5/5
- Reviews
- 3,193
- Age
- 3y ago
Newest
by launch dateBrooklyn Soap Company Bartwachs 50g - Beard Balm für Bartstyling von 3-Tage-Bart bis Vollbart - Starker Halt & leichter Glanz
- Price
- €6.74
- Rating
- 4.3/5
- Reviews
- 1,366
- Age
- 5mo ago
Schnurrbartbalsam Pflegeset für Männer - Leichter bis mittlerer Halt Bartwachs 30ml - Natürliches Haar- & Schnurrbartpflegeset mit Styling & Pflege - Defender Balsam von Death Grip
- Price
- €7.02
- Rating
- 4.5/5
- Reviews
- 179
- Age
- 1y ago
Störtebekker Premium Beard Wax pflegt den Bart und bringt ihn in Form - 50ml Tiegel 100% kompostierbar - Bartwachs Herren mit angenehmen Duft - Bart Balsam/Bart Wachs - Bartpflege - Made in Germany
- Price
- €20.15
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 2y ago
Striking Viking Bartbalsam - Vanille 60 g Leichter Halt - Hydratisierende Bartpflege Vanille - Bartwachs & Bart Styling - Gegen Juckreiz - Mit Sheabutter Argan- & Jojobaöl - Bartbalsam Männer
- Price
- €9.73
- Rating
- 4.4/5
- Reviews
- 7,380
- Age
- 3y ago
Charlemagne Original Pomade Herren - 100 ml Mittlerer Halt - Wasserbasierte Pomade - Flexibles Styling - Leicht Auswaschbar - Haarwachs wasserbasiert - Haargel Alternative - Made in Germany
- Price
- €17.30
- Rating
- 4.3/5
- Reviews
- 2,093
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
65
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
63%
Top 20: 96%
Open market
11%
- Brooklyn Soap Company27%
- THE VINTAGE GROOMING CO.20%
- Viking Revolution17%
- L'Oréal Men Expert16%
- Striking Viking6%
- Störtebekker Shaving Accessories3%
- Open — no brand owns it (8 brands, 11%)
Bartwachs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Bartwachs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bartwachs60K/yr
- bart wachs15K/yr
- bartwachs starker halt9K/yr
- bart styling9K/yr
- bart pomade8K/yr
- bart wax5K/yr
- bartgel4K/yr
- bartpomade5K/yr
- bart gel4K/yr
- beard wax3K/yr
What reviews say buyers love and hate about Bartwachs
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“der Geruch ist neutral”
“Simply the best”
“Gute Creme die sich super anfühlt”
“einfacher Handhabung”
“Guter halt”
What buyers complain about
63% of reviews“Stinkebalsam”
“Da gibt es bedeutend bessere Produkte”
“Geld und Zeit verschwendet”
“Hart wie Kerzenwachs”
“Reagiere leider stark allergisch”
Bartwachs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Bartwachs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
