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50

bartshampoo

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Market size 52Growth 18Conversion 73Competition 54Returns 99Price range 81Avg price 68Brand share 12Review moat 41Quality gap 37

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Great€4.85–€61.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.15

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good€315K

€315K/yr · 327K searches

Review moat

Okay2,443.46

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.3%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, bartshampoo is a €315K/yr Amazon Germany market (327K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

bartshampoo market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
€283K–€354K
units × avg price
Conversion rate
6.8%
Avg BSR
#161
Page quality
0%
Prime
81%
Sponsored
96%
Out of stock
2.7%
Avg brand age
60 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

3%

  • Brooklyn Soap Company72%
  • L'Oréal Men Expert9%
  • Viking Revolution6%
  • King C. Gillette5%
  • Bulldog Skincare for Men3%
  • John Whiskers2%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.3% search growth over the last 90 days.
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Top bartshampoo search terms

  • brooklyn soap company162K/yr
  • bartshampoo51K/yr
  • brooklyn33K/yr
  • bartshampoo für männer24K/yr
  • bart shampoo20K/yr
  • brooklyn soap company deo9K/yr
  • brooklyn soap12K/yr
  • bart shampoo herren9K/yr
  • brooklyn soap company4K/yr
  • bartshampoo gegen schuppen3K/yr
All search terms

Top bartshampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€16K10%€32K15%€47K20%€63K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bartshampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch45%

“Düfte”

Qualität insgesamt15%

“Super Produkte”

Weiches Gefühl5%

“sehr sehr cooles Gefühl”

beworben Vs Tatsächliches Produkt5%

“Artikel wie beschrieben alles bestens”

Preis-Leistungs-Verhältnis4%

“Preis/ Leistung geht somit für mich voll in Ordnung”

Benutzerfreundlichkeit2%

“Einfach Klasse”

Einfache Reinigung2%

“Das Shampoo reinigt Haare und Bart zuverlässig und lässt sich dank der 3-in-1-Funktion unkompliziert im Alltag verwenden”

Schaum1%

“Schäumt stark und pflegt sehr gut”

Reinigung1%

“Die Reinigung an sich ist okay”

Geschenk Zweck1%

“Schönes Geschenk für männer”

What buyers complain about

Geruch27%

“stinkt nach Kotze”

Allergien7%

“Extrem allergieauslösend”

Qualität insgesamt5%

“ich bin doch sehr enttäuscht ich habe zu weihnachten einen Adventskalender geschenkt bekommen die Produckte waren TOP das ist anders.”

Feucht/Trocken5%

“Bei besonders trockener und beanspruchter Haut kann ich das nicht bestätigen, da brennt die Lotion doch ein wenig”

Preis-Leistungs-Verhältnis4%

“Teuer als andere”

Auslaufsicher4%

“Ausgelaufen und kaputt”

Haltbarkeit3%

“nicht lange”

Ölig/fettig3%

“Das ist halt ein Öl”

Funktionalität insgesamt3%

“es funktioniert nicht mehr”

Defekt Material/Teile2%

“Beide kaputt”

Top return reasons

Auslaufsicher23%
Motorleistung22%
Geruch13%
Defekt Material/Teile9%
Abgabemechanismus6%
Funktionalität insgesamt6%
Produktzustand5%
Qualität insgesamt3%
schädigen/verbrennen Haare2%
Benutzerfreundlichkeit2%

Common questions

Is bartshampoo profitable to sell on Amazon Germany?
The niche generates €315K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the bartshampoo niche?
8 brands and 34 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in bartshampoo?
Top complaints mined from reviews: Geruch, Allergien, Qualität insgesamt. The return rate is 0.1%.
When does demand for bartshampoo peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the bartshampoo niche?
Listings span €4.85–€61.15; the average listing price is €14.15 (sweet spot $15–$100). The average incumbent carries 2,443 reviews — the moat a new listing must climb.