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Bartshampoo

Bartshampoo shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 49

Market size 52Growth 18Conversion 73Competition 54Returns 99Price range 81Avg price 68Brand share 12Review moat 41Quality gap 37
This niche Category average · 2,966 niches

Is Bartshampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bartshampoo is a €315K/yr Amazon Germany market (327K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Bartshampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.3% over the last 90 days and 6.8% of searches end in a purchase.

€315K

revenue / yr

Units sold / yr25K
Search volume / yr-14.3%327K
Conversion rate6.8%
Avg price€14.15

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 34
Top-5 product click share52%
Open market5%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement96%
New entrants (1y)6· 5 succeeded
Avg rating4.5★
Avg reviews2,443

Top Bartshampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€16K€32K€47K€63K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

34

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

3%

  • Brooklyn Soap Company72%
  • L'Oréal Men Expert9%
  • Viking Revolution6%
  • King C. Gillette5%
  • Bulldog Skincare for Men3%
  • John Whiskers2%
  • Open — no brand owns it (2 brands, 3%)

Bartshampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume327KCVR6.8%Products26Brands8Top 5 Brands95%OOS Rate2.7%Rating4.5★Reviews2,443Avg BSR#161
10K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Top Bartshampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • brooklyn soap company162K/yr
  • bartshampoo51K/yr
  • brooklyn33K/yr
  • bartshampoo für männer24K/yr
  • bart shampoo20K/yr
  • brooklyn soap company deo9K/yr
  • brooklyn soap12K/yr
  • bart shampoo herren9K/yr
  • brooklyn soap company4K/yr
  • bartshampoo gegen schuppen3K/yr

What reviews say buyers love and hate about Bartshampoo

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Geruch45%

Düfte

Qualität insgesamt15%

Super Produkte

Weiches Gefühl5%

sehr sehr cooles Gefühl

beworben Vs Tatsächliches Produkt5%

Artikel wie beschrieben alles bestens

Preis-Leistungs-Verhältnis4%

Preis/ Leistung geht somit für mich voll in Ordnung

What buyers complain about

63% of reviews
Geruch27%

stinkt nach Kotze

Allergien7%

Extrem allergieauslösend

Qualität insgesamt5%

ich bin doch sehr enttäuscht ich habe zu weihnachten einen Adventskalender geschenkt bekommen die Produckte waren TOP das ist anders.

Feucht/Trocken5%

Bei besonders trockener und beanspruchter Haut kann ich das nicht bestätigen, da brennt die Lotion doch ein wenig

Preis-Leistungs-Verhältnis4%

Teuer als andere

Bartshampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
23%
2Motorleistung
22%
3Geruch
13%
4Defekt Material/Teile
9%
5Abgabemechanismus
6%

Common Bartshampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bartshampoo 50/100 on Amazon Germany — Worth a look. The niche generates €315K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -14.3% over the last 90 days.
Search demand for Bartshampoo on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 4.0× the quietest.