Bartöl
FailDemand is soft, at -22.0% this quarter, so Bartöl is a Fail.
- Flapen Score
- 49 / 100Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median49
- Market size
- €514K/yr461K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 45 sellers
Flapen Score
Bartöl against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Bartöl is stronger. Inside it, weaker.
Market
The Bartöl market on Amazon at a glance
Shoppers on Amazon Germany searched for Bartöl 461K times last year and spent an estimated €514K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 9.3% of those searches ended in a purchase.
Shoppers searched for this 461K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €514K a year.
- Searches, last 12 months
- 461K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 9.3%
- Market size, estimated
- €514Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- bartöl294K searches a year
02 · Price
A sale here is worth €12.02.
Listings sell for €12.02 on average, from €4.87 to €23.99. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At €12.02 that is €30K to €36K a year per listing.
- Average price
- €12.02under the $15 to $100 sweet spot
- Price range
- €4.87–€23.99
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €30K–€36K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #8 within Rasur & Enthaarung. It carries 6,032 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #8in Rasur & Enthaarung
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 6,032per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Bartöl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bartöl (50ml) BROOKLYN SOAP COMPANY Beard Oil für Herren Tägliche Bartpflege für einen weicherer Bart & weniger Jucken
- Price
- €6.41
- Rating
- 4.5/5
- Reviews
- 4,475
- Age
- 8y ago

LOréal Men Expert Bartöl für Männer Unterstützung beim gesunden Bartwachstum Beruhigende Bartpflege für Herren mit holzigem Duft und ätherischem Zedernholzöl Barber Club 1 x 30 ml
- Price
- €5.42
- Rating
- 4.5/5
- Reviews
- 4,204
- Age
- 8y ago

Striking Viking Bartöl Vanille 60 ml Wachstumsförderndes Vanille Bartöl Herren mit Argan- & Jojobaöl - Spendet intensive Feuchtigkeit - Reduziert Juckreiz Tägliche Bart Pflege
- Price
- €9.73
- Rating
- 4.3/5
- Reviews
- 9,030
- Age
- 6y ago

Viking Revolution - Bartöl - Macht Weich Schützt und Stärkt - Aus Ganz Natürlichen Sandelholz Kiefer Zeder Und Muskatellersalbei - Bartöl Herren - Geschenke Für Männer - Set 3 x 30 ml
- Price
- €14.23
- Rating
- 4.3/5
- Reviews
- 16,605
- Age
- 7y ago

King C. Gillette Bartöl für Männer 30ml - Für Einen Weichen Und Wohlriechenden Bart mit Unserem Charakteristischen Duft Und mit Noten von Sandelholz Zeder Bergamotte Kardamomsamen Und Mandarine
- Price
- €6.38
- Rating
- 4.5/5
- Reviews
- 965
- Age
- 5y ago
Trending
estimated 90-day click momentum
Striking Viking Bartöl Vanille 60 ml Wachstumsförderndes Vanille Bartöl Herren mit Argan- & Jojobaöl - Spendet intensive Feuchtigkeit - Reduziert Juckreiz Tägliche Bart Pflege
- Price
- €9.73
- Rating
- 4.3/5
- Reviews
- 9,030
- Age
- 6y ago

BULLDOG - Bartpflege für Männer | Original Bartöl | für einen weichen & gepflegten Bart | 30ml
- Price
- €4.87
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 3y ago

Störtebekker Premium Bartöl Crusoe - tägliche Bartpflege für 3-Tage-Bart bis Vollbart - 50ml Beard Oil Vegan - Bart Öl Herren mit angenehmen Duft - Hochwertige Inhaltsstoffe - Made in Germany
- Price
- €23.99
- Rating
- 4.5/5
- Reviews
- 690
- Age
- 4y ago

Sapiens Bartöl Herren 50 ml - BIO Bart Öl Cosmos Organic Zertifiziert mit Rizinusöl - Bartöl Wachstum Spendet Feuchtigkeit Bart Conditioner - Beard Oil for men
- Price
- €8.91
- Rating
- 4.4/5
- Reviews
- 2,157
- Age
- 4y ago

Proraso Beard Oil Wood & Spice 30 ml Bartöl mit Zedernholz & Zitrus-Duft Bart Weichmacher pflegt Haut & Haar und schützt das Barthaar Made in Italy
- Price
- €9.73
- Rating
- 4.5/5
- Reviews
- 6,213
- Age
- 11y ago
Newest
by launch date
BULLDOG - Bartpflege für Männer | Original Bartöl | für einen weichen & gepflegten Bart | 30ml
- Price
- €4.87
- Rating
- 4.5/5
- Reviews
- 290
- Age
- 3y ago

Störtebekker Premium Bartöl Sandelholz - tägliche Bartpflege für 3-Tage-Bart bis Vollbart - 50ml Beard Oil Vegan - Bart Öl Herren mit angenehmen Duft - Hochwertige Inhaltsstoffe - Made in Germany
- Price
- €23.89
- Rating
- 4.5/5
- Reviews
- 690
- Age
- 4y ago

Störtebekker Premium Bartöl Crusoe - tägliche Bartpflege für 3-Tage-Bart bis Vollbart - 50ml Beard Oil Vegan - Bart Öl Herren mit angenehmen Duft - Hochwertige Inhaltsstoffe - Made in Germany
- Price
- €23.99
- Rating
- 4.5/5
- Reviews
- 690
- Age
- 4y ago

Sapiens Bartöl Herren 50 ml - BIO Bart Öl Cosmos Organic Zertifiziert mit Rizinusöl - Bartöl Wachstum Spendet Feuchtigkeit Bart Conditioner - Beard Oil for men
- Price
- €8.91
- Rating
- 4.4/5
- Reviews
- 2,157
- Age
- 4y ago

King C. Gillette Bartöl für Männer 30ml - Für Einen Weichen Und Wohlriechenden Bart mit Unserem Charakteristischen Duft Und mit Noten von Sandelholz Zeder Bergamotte Kardamomsamen Und Mandarine
- Price
- €6.38
- Rating
- 4.5/5
- Reviews
- 965
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
45
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
18%
- Brooklyn Soap Company39%
- L'Oréal Men Expert12%
- Viking Revolution10%
- Störtebekker Shaving Accessories9%
- Striking Viking7%
- King C. Gillette5%
Demand
Bartöl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Bartöl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bartöl294K/yr
- bartöl herren71K/yr
- beard oil30K/yr
- bart öl26K/yr
- bartöl für weichen bart5K/yr
- brooklyn soap company bartöl5K/yr
- beard oil for men7K/yr
- bartöl zedernholz3K/yr
- bartöl testsieger3K/yr
- zero bullshit3K/yr
Reviews and returns
What reviews say buyers love and hate about Bartöl
We read the reviews and the return reasons for every product selling here.
“Stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bartöl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









