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Bartglätter Für Männer

Fail

Demand is soft, at -31.0% this quarter, so Bartglätter Für Männer is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€163K/yr132K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
63%top-5 click share · 13 brands · 51 sellers

Flapen Score

Bartglätter Für Männer against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Bartglätter Für Männer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bartglätter Für Männer market on Amazon at a glance

Shoppers on Amazon Germany searched for Bartglätter Für Männer 132K times last year and spent an estimated €163K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €163K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
4.7%
Market size, estimated
€163Ka year
Peak month
December2.4× the quietest month
Top search term
bartglätter45K searches a year

02 · Price

A sale here is worth €26.52.

Listings sell for €26.52 on average, from €10.70 to €77.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €26.52 that is €7K to €13K a year per listing.

Average price
€26.52inside the $15 to $100 sweet spot
Price range
€10.70–€77.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€7K–€13K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 25.8% of listings are out of stock. The average listing ranks #140 within Rasur & Enthaarung. It carries 3,321 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
25.8%
Average rank
#140in Rasur & Enthaarung
Average rating
4.05 starsAmazon Germany average 4.37 stars
Average reviews
3,321per listing
Listings tracked
17

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Bartglätter Für Männer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

51

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Brand 150%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Bartglätter Für Männer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Bartglätter Für Männer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bartglätter45K/yr
  • bartglätter für männer27K/yr
  • bart glätter17K/yr
  • bart glätteisen16K/yr
  • bart föhn7K/yr
  • bartfön4K/yr
  • beard straightener8K/yr
  • bart glätten4K/yr
  • glätteisen bart4K/yr

Reviews and returns

What reviews say buyers love and hate about Bartglätter Für Männer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Benutzerfreundlichkeit”
23%of negative reviews mention “Heizung”
3.6%of orders come back
“Er wird schnell heiß”
A buyer, on “Heizung”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Bartglätter Für Männer questions

Answered from the same tracked data.