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Bartbürste

soft demand (-24.9% this quarter) — Bartbürste doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median

Market size 49Growth 13Conversion 86Competition 35Returns 96Price range 23Avg price 36Brand share 55Review moat 24Quality gap 68
This niche Category average · 2,966 niches

Is Bartbürste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Bartbürste is a €271K/yr Amazon Germany market (269K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Bartbürste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.9% over the last 90 days and 9.8% of searches end in a purchase.

€271K

revenue / yr

Units sold / yr25K
Search volume / yr-24.9%269K
Conversion rate9.8%
Avg price€10.30

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers15 · 25
Top-5 product click share64%
Open market28%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews5,442

Top Bartbürste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

€0€27K€54K€81K€108K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

25

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

23%

  • BFWood27%
  • Sakkal18%
  • lampox12%
  • Linkax8%
  • Brooklyn Soap Company7%
  • Viking Revolution4%

Bartbürste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume269KCVR9.8%Products18Brands15Top 5 Brands72%OOS Rate9.7%Rating4.3★Reviews5,442Avg BSR#85
8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Top Bartbürste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bartbürste153K/yr
  • bart bürste38K/yr
  • bartbürste männer36K/yr
  • beard brush16K/yr
  • bartbürste wildschweinborsten12K/yr
  • bartbürste klein6K/yr
  • bart bürste männer8K/yr

What reviews say buyers love and hate about Bartbürste

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt34%

Super Produkt

beworben Vs Tatsächliches Produkt12%

Macht was er soll

Preis-Leistungs-Verhältnis9%

Preis Leistung ok

Pinselqualität9%

Die Bürste ist ok

Weiches Gefühl5%

Sanfte Pflege

What buyers complain about

76% of reviews
Hartes Gefühl22%

Borsten extrem HART

Qualität insgesamt18%

Müllware

Geruch8%

Stinkt

Materialqualität6%

Das Material ist minderwertig

Haltbarkeit5%

Die Borsten fallen ab

Bartbürste return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
29%
2Hartes Gefühl
18%
3Qualität insgesamt
14%
4Geruch
6%
5Produktzustand
4%

Common Bartbürste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bartbürste 49/100 on Amazon Germany — Skip it. The niche generates €271K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -24.9% over the last 90 days.
Search demand for Bartbürste on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.7× the quietest.