Barbour Wachs
soft demand (-47.9% this quarter) — Barbour Wachs doesn't clear our bar today.
Flapen Score
Ranks 2,622 of 2,966 Drogerie & Körperpflege niches · −10 vs the category median of 49
Is Barbour Wachs profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Barbour Wachs is a €68K/yr Amazon Germany market (34K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 39/100.
Barbour Wachs: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -47.9% over the last 90 days and 12.2% of searches end in a purchase.
€68K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 8 products
Top Barbour Wachs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Emma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany](https://m.media-amazon.com/images/I/41ngHbs1vtL.jpg)
Emma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany
- Price
- €9.14
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 5y ago
Wachscreme | Zur Pflege und Imprägnierung von Wachsjacken | 200 ml
- Price
- €17.20
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 5y ago
Tadabo Wachsimprägnierung für Baumwollstoffe | Inhalt: 130g | Jackenwachs Imprägnierung Regenschutz | Oilskin Cottonwax | Imprägnierwachs | Handmade in Germany
- Price
- €10.25
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago
Wachsspray - Zur Imprägnierung und Pflege der Wachsjacken 400 ml Flasche mit Sprühkopf
- Price
- €17.52
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 5y ago
![Emma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany](https://m.media-amazon.com/images/I/41U89vcBPxL.jpg)
Emma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany
- Price
- €14.96
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 10mo ago
Trending
90-day click momentumEmma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany
- Price
- €14.96
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 10mo ago
Emma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany
- Price
- €9.14
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 5y ago
Wachsspray - Zur Imprägnierung und Pflege der Wachsjacken 400 ml Flasche mit Sprühkopf
- Price
- €17.52
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 5y ago
Barbour Dornenfester Verband in Familiengröße
- Price
- €37.38
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 2y ago
Tadabo Wachsimprägnierung für Baumwollstoffe | Inhalt: 130g | Jackenwachs Imprägnierung Regenschutz | Oilskin Cottonwax | Imprägnierwachs | Handmade in Germany
- Price
- €10.25
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago
Newest
by launch dateEmma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany
- Price
- €14.96
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 10mo ago
Tadabo Wachsimprägnierung für Baumwollstoffe | Inhalt: 130g | Jackenwachs Imprägnierung Regenschutz | Oilskin Cottonwax | Imprägnierwachs | Handmade in Germany
- Price
- €10.25
- Rating
- 4.3/5
- Reviews
- 76
- Age
- 1y ago
Barbour Dornenfester Verband in Familiengröße
- Price
- €37.38
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 2y ago
Emma Grün Schuhwachs Farblos Lederpflege & Schuhpflege 100ml [MIT BIENENWACHS] - Lederbalsam Lederfett Farblos - Lederschuhe Pflege natürlich Made in Germany
- Price
- €9.14
- Rating
- 4.6/5
- Reviews
- 307
- Age
- 5y ago
Wachscreme | Zur Pflege und Imprägnierung von Wachsjacken | 200 ml
- Price
- €17.20
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Emma Grün58%
- Romneys22%
- Tadabo9%
- Nikwax5%
- Barbour3%
- Fjällräven3%
- Open — no brand owns it (0%)
Barbour Wachs demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×
Top Barbour Wachs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- barbour wachs20K/yr
- wachs für wachsjacken7K/yr
- barbour wax7K/yr
What reviews say buyers love and hate about Barbour Wachs
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Top Produkt”
“Super Schuh-Wachs, einfach aufzutragen”
“.macht, was es soll”
“Preislich noch okay”
“Erst etwas warm gemacht, aufgetragen und dann nochmal mit nem Föhn drüber das es gut einzieht”
What buyers complain about
83% of reviews“Anleitung ist unzureichend”
“Es liegt keine Beschreibung oder Anleitung bei”
“Die Anwendung bedarf etwas Übung”
“Schaut für mich nach Betrug aus”
“Das Produkt hat eine vollkommen andere Farbe als auf dem Bild”
Barbour Wachs return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Barbour Wachs questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
