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Baobab

a concentrated shelf (top 5 take 81% of clicks) — Baobab doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49

Market size 26Growth 22Conversion 87Competition 16Returns 99Price range 85Avg price 95Brand share 28Review moat 87Quality gap 32
This niche Category average · 2,966 niches

Is Baobab profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Baobab is a €109K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Baobab: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.6% over the last 90 days and 10.1% of searches end in a purchase.

€109K

revenue / yr

Units sold / yr4K
Search volume / yr-5.6%43K
Conversion rate10.1%
Avg price€25.12

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 15
Top-5 product click share81%
Open market12%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement83%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews268

Top Baobab products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

€0€11K€22K€33K€44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Alpi Nature39%
  • sevenhills wholefoods17%
  • vom-Achterhof14%
  • Biojoy12%
  • eltabia6%
  • NaturaleBio5%
  • Open — no brand owns it (3 brands, 7%)

Baobab demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR10.1%Products12Brands9Top 5 Brands88%OOS Rate14.5%Rating4.6★Reviews268Avg BSR#902
4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Baobab search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baobab pulver bio17K/yr
  • baobab19K/yr
  • baobab pulver7K/yr

What reviews say buyers love and hate about Baobab

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Qualität insgesamt18%

Super Produkt

Geschmack insgesamt11%

Schmeckt sehr gut

Vegan/Biologisch9%

Bio Produkte

Vitamin7%

Extrem gesund und vitaminreich

Löslichkeit6%

Man kann das Pulver gut in Müsli mischen oder einen Frucht-Smoothie

What buyers complain about

49% of reviews
Sauer21%

Schmeckt ein wenig säuerlich und leicht bitter

Löslichkeit8%

wirklich auflösen tut sich das Pulver auch nicht.

Geschmack insgesamt5%

Grauenhafter Geschmack egal in was ich es mixe

Verschwendung natürlicher Ressourcen5%

Komplett rausgeschmissenes Geld

Bitter3%

Der Geschmack ist zwar bitter,

Baobab return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
100%

Common Baobab questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baobab 48/100 on Amazon Germany — Skip it. The niche generates €109K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.
Search demand for Baobab on Amazon Germany peaks in Dec, where the busiest month runs 1.8× the quietest.