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Baldrian

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -25.7% this quarter, so Baldrian is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49
Market size
€579K/yr331K searches / yr
90-day growth
-25.7%search demand this quarter
Competition
53%top-5 click share · 15 brands · 54 sellers

Flapen Score

Baldrian against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Baldrian is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baldrian market on Amazon at a glance

Shoppers on Amazon Germany searched for Baldrian 331K times last year and spent an estimated €579K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €579K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
11.3%
Market size, estimated
€579Ka year
Peak month
January2.4× the quietest month
Top search term
baldrian134K searches a year

02 · Price

A sale here is worth €15.50.

Listings sell for €15.50 on average, from €2.91 to €35.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €15.50 that is €23K to €31K a year per listing.

Average price
€15.50inside the $15 to $100 sweet spot
Price range
€2.91–€35.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€23K–€31K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Rezeptfreie Medikamente. It carries 592 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#81in Rezeptfreie Medikamente
Average rating
4.30 starsAmazon Germany average 4.37 stars
Average reviews
592per listing
Listings tracked
22

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Baldrian products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

54

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

19%

  • Brand 134%
  • Brand 217%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Baldrian search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Baldrian search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baldrian134K/yr
  • baldrian hochdosiert87K/yr
  • baldriparan29K/yr
  • baldriparan stark für die nacht26K/yr
  • baldrian tabletten21K/yr
  • passedan tropfen12K/yr
  • passedan6K/yr
  • baldrian kapseln4K/yr
  • klosterfrau baldrian 12003K/yr
  • abtei baldrian forte extra stark4K/yr

Reviews and returns

What reviews say buyers love and hate about Baldrian

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Schlafqualität”
17%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“Tabletten wirken überhaupt nicht”
A buyer, on “Funktionalität insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Baldrian questions

Answered from the same tracked data.