Is baldrian profitable to sell on Amazon Germany?

The niche generates €579K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (61/100).

How competitive is the baldrian niche?

15 brands and 54 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in baldrian?

Top complaints mined from reviews: Funktionalität insgesamt, Schlafqualität, Geruch. The return rate is 0.1%.

When does demand for baldrian peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.4× the quietest.

What does it cost to enter the baldrian niche?

Listings span €2.91–€35.50; the average listing price is €15.50 (sweet spot $15–$100). The average incumbent carries 592 reviews — the moat a new listing must climb.

baldrian

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great€15.50

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good591.95

avg incumbent reviews — the moat a new listing must climb

Market size

Good€579K

€579K/yr · 331K searches

Price range

Good€2.91–€35.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, baldrian is a €579K/yr Amazon Germany market (331K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

baldrian market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: €465K–€620K; units × avg price
Conversion rate: 11.3%
Avg BSR: #81
Page quality: 0%
Prime: 91%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

19%

Abtei34%
Baldriparan17%
Kneipp12%
TRUE NATURE8%
Vit4ever7%
gloryfeel4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.7% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Open Trend

Top baldrian search terms

baldrian134K/yr -25.1%8.7% conv.
baldrian hochdosiert87K/yr -19.8%10.7% conv.
baldriparan29K/yr -43.3%6.3% conv.
baldriparan stark für die nacht26K/yr -29.8%9.0% conv.
baldrian tabletten21K/yr -14.7%7.2% conv.
passedan tropfen12K/yr -31.1%3.8% conv.
passedan6K/yr -31.9%3.9% conv.
baldrian kapseln4K/yr -31.3%7.1% conv.
klosterfrau baldrian 12003K/yr -15.5%2.2% conv.
abtei baldrian forte extra stark4K/yr -31.9%16.0% conv.

All search terms

Top baldrian products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Abtei Baldrian Forte - Baldriantabletten - zur Beruhigung bei Schlaf- und Einschlafstörungen - pflanzlich - hochdosiert - ohne Gewöhnungseffekt - 30 Dragees

Abtei€4.314.4★2,825 rev

Baldrian Presslinge - 1000mg pro Tagesdosis (Valeriana officinalis) - Baldrianwurzel hochdosiert - 8 Monate Vorrat - Vegan ohne künstliche Zusätze - Deutsche Produktion - TRUE NATURE

TRUE NATURE€21.674.6★175 rev

Baldrian - 500 Tabletten - 1000 mg pro Tagesportion (Valeriana officinalis) - Echte Baldrianwurzel - Über 8 Monate Reichweite - Ohne unnötige Zusätze hochdosiert vegan

Vit4ever€17.574.2★226 rev

Baldriparan Stark für die Nacht 90 stk

Baldriparan€35.504.1★192 rev

Kneipp Baldrian Nervenkraft 500 mg - Traditionelles pflanzliches Arzneimittel bei nervlicher Belastung und zur Unterstützung des Schlafes - 30 Filmtabletten

Kneipp€3.094.5★269 rev

Newest

by launch date

Baldrian Hochdosiert 190 Kapseln 1200 mg Baldrianwurzelpulver pro Tagesportion Vegan produziert in Deutschland - Verpackung kann variieren Laborgeprüft

Nature Flow€13.4125 rev

1mo ago

Baldrian Hochdosiert 500 vegane Tabletten 1000 mg pro Tag Valeriana officinalis produziert in Deutschland - Verpackung kann variieren

Bloom Naturals Beauty Supplements€16.1760 rev

5mo ago

Passedan Tropfen 250 ml - bei nervöser Unruhe und Einschlafstörungen - Tag und Nacht anwendbar - pflanzliches Arzneimittel mit Passionsblumenkraut für innere Ruhe und leichteres Einschlafen

PASSEDAN€34.29219 rev

11mo ago

Baldriparan Magnesium Plus - mit 1mg Melatonin und Magnesiumbisglycinat hochdosierter Premium Magnesium-Komplex. Hohe Bioverfügbarkeit. Laborgeprüft vegan und ohne künstliche Zusätze.

Baldriparan€25.80117 rev

1y ago

Baldrian - 500 Tabletten - 1000 mg pro Tagesportion (Valeriana officinalis) - Echte Baldrianwurzel - Über 8 Monate Reichweite - Ohne unnötige Zusätze hochdosiert vegan

Vit4ever€17.57226 rev

1y ago

What buyers say about baldrian

What buyers praise and complain about, mined from review topics.

What buyers love

Schlafqualität25%

“Die Melatonin Tabletten haben mir geholfen meinen Schlafrhythmus in Ordnung zu bringen”

Qualität insgesamt11%

“Super Produkt”

Preis-Leistungs-Verhältnis6%

“Beste Preis Leistung”

Magnesium6%

“Baldriparan Magnesium plus”

Dosierung5%

“Besonders gefällt mir der wirklich massive Vorrat von sage und schreibe 500 Tabletten”

Spannung/Angst4%

“Zuverlässiger Helfer gegen Stress”

Effizienz4%

“Wirken gut”

beworben Vs Tatsächliches Produkt4%

“Hält was er verspricht”

Beruhigend Wirkung3%

“Entspannung pur”

Vegan/Biologisch2%

“Das Produkt ist vegan”

What buyers complain about

Funktionalität insgesamt17%

“Tabletten wirken überhaupt nicht”

Schlafqualität7%

“Ich nehme gelegentlich Melatonin Produkte, weil ich manchmal Probleme beim einschlafen habe”

Geruch6%

“Stinkt schlimm”

Dosierung5%

“Null Wirkung bei mir Trotz längerer Einnahme und höherer Dosierung”

Preis-Leistungs-Verhältnis4%

“Knuspriger Preis”

Magnesium3%

“Magnesium macht müde sowie beugt Krampfanfälle nach Sport vor”

Nebenwirkungen2%

“Nebenwirkungen”

Inhaltsstoffe – insgesamt2%

“Und weniger Tabletten als sonst”

beworben Vs Tatsächliches Produkt2%

“Diese fehlt bitte um beschreibung”

Geschmack insgesamt2%

“Geschmack und Geruch eklig”

Common questions

Is baldrian profitable to sell on Amazon Germany?: The niche generates €579K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (61/100).
How competitive is the baldrian niche?: 15 brands and 54 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in baldrian?: Top complaints mined from reviews: Funktionalität insgesamt, Schlafqualität, Geruch. The return rate is 0.1%.
When does demand for baldrian peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 2.4× the quietest.
What does it cost to enter the baldrian niche?: Listings span €2.91–€35.50; the average listing price is €15.50 (sweet spot $15–$100). The average incumbent carries 592 reviews — the moat a new listing must climb.