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Baldrian

Baldrian shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 49

Market size 63Growth 12Conversion 92Competition 54Returns 100Price range 63Avg price 76Brand share 45Review moat 73Quality gap 75
This niche Category average · 2,966 niches

Is Baldrian profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Baldrian is a €579K/yr Amazon Germany market (331K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 61/100.

Baldrian: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.7% over the last 90 days and 11.3% of searches end in a purchase.

€579K

revenue / yr

Units sold / yr40K
Search volume / yr-25.7%331K
Conversion rate11.3%
Avg price€15.50

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers15 · 54
Top-5 product click share53%
Open market22%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement64%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews592

Top Baldrian products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€58K€116K€174K€232K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

54

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

19%

  • Abtei34%
  • Baldriparan17%
  • Kneipp12%
  • TRUE NATURE8%
  • Vit4ever7%
  • gloryfeel4%

Baldrian demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume331KCVR11.3%Products22Brands15Top 5 Brands78%OOS Rate0.0%Rating4.3★Reviews592Avg BSR#81
15K10KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Top Baldrian search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baldrian134K/yr
  • baldrian hochdosiert87K/yr
  • baldriparan29K/yr
  • baldriparan stark für die nacht26K/yr
  • baldrian tabletten21K/yr
  • passedan tropfen12K/yr
  • passedan6K/yr
  • baldrian kapseln4K/yr
  • klosterfrau baldrian 12003K/yr
  • abtei baldrian forte extra stark4K/yr

What reviews say buyers love and hate about Baldrian

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Schlafqualität25%

Die Melatonin Tabletten haben mir geholfen meinen Schlafrhythmus in Ordnung zu bringen

Qualität insgesamt11%

Super Produkt

Preis-Leistungs-Verhältnis6%

Beste Preis Leistung

Magnesium6%

Baldriparan Magnesium plus

Dosierung5%

Besonders gefällt mir der wirklich massive Vorrat von sage und schreibe 500 Tabletten

What buyers complain about

51% of reviews
Funktionalität insgesamt17%

Tabletten wirken überhaupt nicht

Schlafqualität7%

Ich nehme gelegentlich Melatonin Produkte, weil ich manchmal Probleme beim einschlafen habe

Geruch6%

Stinkt schlimm

Dosierung5%

Null Wirkung bei mir Trotz längerer Einnahme und höherer Dosierung

Preis-Leistungs-Verhältnis4%

Knuspriger Preis

Common Baldrian questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baldrian 61/100 on Amazon Germany — Worth a look. The niche generates €579K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -25.7% over the last 90 days.
Search demand for Baldrian on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 2.4× the quietest.