Baldrian
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -25.7% this quarter, so Baldrian is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,966 Drogerie & Körperpflege niches · +12 vs the category median of 4961
- Market size
- €579K/yr331K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 53%top-5 click share · 15 brands · 54 sellers
Flapen Score
Baldrian against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Baldrian is stronger. Inside it, weaker.
Market
The Baldrian market on Amazon at a glance
Shoppers on Amazon Germany searched for Baldrian 331K times last year and spent an estimated €579K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €579K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 11.3%
- Market size, estimated
- €579Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- baldrian134K searches a year
02 · Price
A sale here is worth €15.50.
Listings sell for €15.50 on average, from €2.91 to €35.50. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €15.50 that is €23K to €31K a year per listing.
- Average price
- €15.50inside the $15 to $100 sweet spot
- Price range
- €2.91–€35.50
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €23K–€31K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Rezeptfreie Medikamente. It carries 592 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Rezeptfreie Medikamente
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 592per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Baldrian products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Abtei Baldrian Forte - Baldriantabletten - zur Beruhigung bei Schlaf- und Einschlafstörungen - pflanzlich - hochdosiert - ohne Gewöhnungseffekt - 30 Dragees
- Price
- €4.31
- Rating
- 4.4/5
- Reviews
- 2,825
- Age
- 18y ago

Baldrian Presslinge - 1000mg pro Tagesdosis (Valeriana officinalis) - Baldrianwurzel hochdosiert - 8 Monate Vorrat - Vegan ohne künstliche Zusätze - Deutsche Produktion - TRUE NATURE
- Price
- €21.67
- Rating
- 4.6/5
- Reviews
- 175
- Age
- 2y ago

Baldrian - 500 Tabletten - 1000 mg pro Tagesportion (Valeriana officinalis) - Echte Baldrianwurzel - Über 8 Monate Reichweite - Ohne unnötige Zusätze hochdosiert vegan
- Price
- €17.57
- Rating
- 4.2/5
- Reviews
- 226
- Age
- 1y ago

Baldriparan Stark für die Nacht 90 stk
- Price
- €35.50
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 18y ago

Kneipp Baldrian Nervenkraft 500 mg - Traditionelles pflanzliches Arzneimittel bei nervlicher Belastung und zur Unterstützung des Schlafes - 30 Filmtabletten
- Price
- €3.09
- Rating
- 4.5/5
- Reviews
- 269
- Age
- 2y ago
Trending
estimated 90-day click momentum
Baldrian Hochdosiert 190 Kapseln 1200 mg Baldrianwurzelpulver pro Tagesportion Vegan produziert in Deutschland - Verpackung kann variieren Laborgeprüft
- Price
- €13.41
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1mo ago

Baldriparan Magnesium Plus - mit 1mg Melatonin und Magnesiumbisglycinat hochdosierter Premium Magnesium-Komplex. Hohe Bioverfügbarkeit. Laborgeprüft vegan und ohne künstliche Zusätze.
- Price
- €25.80
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 1y ago

Baldrian - 500 Tabletten - 1000 mg pro Tagesportion (Valeriana officinalis) - Echte Baldrianwurzel - Über 8 Monate Reichweite - Ohne unnötige Zusätze hochdosiert vegan
- Price
- €17.57
- Rating
- 4.2/5
- Reviews
- 226
- Age
- 1y ago

Baldriparan Stark für die Nacht 90 stk
- Price
- €35.50
- Rating
- 4.1/5
- Reviews
- 192
- Age
- 18y ago

Passedan Tropfen 250 ml - bei nervöser Unruhe und Einschlafstörungen - Tag und Nacht anwendbar - pflanzliches Arzneimittel mit Passionsblumenkraut für innere Ruhe und leichteres Einschlafen
- Price
- €34.29
- Rating
- 4.0/5
- Reviews
- 219
- Age
- 11mo ago
Newest
by launch date
Baldrian Hochdosiert 190 Kapseln 1200 mg Baldrianwurzelpulver pro Tagesportion Vegan produziert in Deutschland - Verpackung kann variieren Laborgeprüft
- Price
- €13.41
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1mo ago

Baldrian Hochdosiert 500 vegane Tabletten 1000 mg pro Tag Valeriana officinalis produziert in Deutschland - Verpackung kann variieren
- Price
- €16.17
- Rating
- 4.2/5
- Reviews
- 60
- Age
- 5mo ago

Passedan Tropfen 250 ml - bei nervöser Unruhe und Einschlafstörungen - Tag und Nacht anwendbar - pflanzliches Arzneimittel mit Passionsblumenkraut für innere Ruhe und leichteres Einschlafen
- Price
- €34.29
- Rating
- 4.0/5
- Reviews
- 219
- Age
- 11mo ago

Baldriparan Magnesium Plus - mit 1mg Melatonin und Magnesiumbisglycinat hochdosierter Premium Magnesium-Komplex. Hohe Bioverfügbarkeit. Laborgeprüft vegan und ohne künstliche Zusätze.
- Price
- €25.80
- Rating
- 4.3/5
- Reviews
- 117
- Age
- 1y ago

Baldrian - 500 Tabletten - 1000 mg pro Tagesportion (Valeriana officinalis) - Echte Baldrianwurzel - Über 8 Monate Reichweite - Ohne unnötige Zusätze hochdosiert vegan
- Price
- €17.57
- Rating
- 4.2/5
- Reviews
- 226
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
54
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 97%
Open market
19%
- Abtei34%
- Baldriparan17%
- Kneipp12%
- TRUE NATURE8%
- Vit4ever7%
- gloryfeel4%
Demand
Baldrian search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×
Search terms
Top Baldrian search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- baldrian134K/yr
- baldrian hochdosiert87K/yr
- baldriparan29K/yr
- baldriparan stark für die nacht26K/yr
- baldrian tabletten21K/yr
- passedan tropfen12K/yr
- passedan6K/yr
- baldrian kapseln4K/yr
- klosterfrau baldrian 12003K/yr
- abtei baldrian forte extra stark4K/yr
Reviews and returns
What reviews say buyers love and hate about Baldrian
We read the reviews and the return reasons for every product selling here.
“Tabletten wirken überhaupt nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baldrian questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









