Skip to content

Baking Soda

soft demand (-7.9% this quarter) — Baking Soda doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49

Market size 56Growth 21Conversion 73Competition 43Returns 100Price range 35Avg price 48Brand share 47Review moat 45Quality gap 22
This niche Category average · 2,966 niches

Is Baking Soda profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Baking Soda is a €402K/yr Amazon Germany market (506K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–May. Verdict: Skip it — 48/100.

Baking Soda: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.9% over the last 90 days and 6.7% of searches end in a purchase.

€402K

revenue / yr

Units sold / yr50K
Search volume / yr-7.9%506K
Conversion rate6.7%
Avg price€11.80

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 30
Top-5 product click share59%
Open market23%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement77%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews2,045

Top Baking Soda products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€16K€32K€48K€64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

30

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

18%

  • HEITMANN pure43%
  • purux11%
  • HEITMANN9%
  • DIACLEANSHOP7%
  • Centra246%
  • SOLUP5%

Baking Soda demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume506KCVR6.7%Products22Brands14Top 5 Brands77%OOS Rate0.0%Rating4.7★Reviews2,045Avg BSR#115
20K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 1.9×

Top Baking Soda search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • soda147K/yr
  • waschsoda102K/yr
  • waschsoda pulver33K/yr
  • soda pulver30K/yr
  • natriumcarbonat17K/yr
  • reine soda11K/yr
  • waschsoda 5kg12K/yr
  • washing soda5K/yr
  • heitmann soda5K/yr
  • waschsoda 1kg6K/yr

What reviews say buyers love and hate about Baking Soda

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt29%

Super Produkt

Einfache Reinigung17%

Putze alles damit, Bad, Küche, Offen, Toilleten

beworben Vs Tatsächliches Produkt16%

Produkt ist wie beschrieben

Preis-Leistungs-Verhältnis14%

Super Preis/Leistung

Benutzerfreundlichkeit4%

Sehr vielseitig

What buyers complain about

73% of reviews
Qualität insgesamt22%

Das Produkt entspricht nicht mehr der Qualität, die ich von meinen vorherigen Bestellungen gewohnt war

Funktionalität insgesamt11%

Erfüllt nicht seinen Zweck

Brock/Klump/Sammlung8%

Sehr große Pulver klumpen im ausmaß von 40 x 40 mm

Feucht/Trocken6%

Anschließend trocknen die Hände stark aus

Abgestanden/verfault/verwöhnt5%

Beschädigte Ware

Baking Soda return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Auslaufsicher
44%
2Preis-Leistungs-Verhältnis
10%
3Defekt Material/Teile
9%
4beworben Vs Tatsächliches Produkt
8%
5Funktionalität insgesamt
8%

Common Baking Soda questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baking Soda 48/100 on Amazon Germany — Skip it. The niche generates €402K/yr across 22 tracked products. Search demand moved -7.9% over the last 90 days.
Search demand for Baking Soda on Amazon Germany peaks in Mar–May, where the busiest month runs 1.9× the quietest.