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Baking Soda

Fail

Demand is soft, at -7.9% this quarter, so Baking Soda is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€402K/yr506K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
59%top-5 click share · 14 brands · 30 sellers

Flapen Score

Baking Soda against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Baking Soda is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Soda market on Amazon at a glance

Shoppers on Amazon Germany searched for Baking Soda 506K times last year and spent an estimated €402K. The top 5 brands take 77% of clicks. Demand peaks in Mar–May. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €402K a year.

Searches, last 12 months
506K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
6.7%
Market size, estimated
€402Ka year
Peak month
March1.9× the quietest month
Top search term
soda147K searches a year

02 · Price

A sale here is worth €11.80.

Listings sell for €11.80 on average, from €1.43 to €22.27. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At €11.80 that is €30K to €35K a year per listing.

Average price
€11.80under the $15 to $100 sweet spot
Price range
€1.43–€22.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
€30K–€35K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Reinigungsmittel. It carries 2,045 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
45%
Out of stock, average day
0.0%
Average rank
#115in Reinigungsmittel
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
2,045per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Baking Soda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

30

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

18%

  • Brand 143%
  • Brand 211%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Baking Soda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 1.9×

Search terms

Top Baking Soda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soda147K/yr
  • waschsoda102K/yr
  • waschsoda pulver33K/yr
  • soda pulver30K/yr
  • natriumcarbonat17K/yr
  • reine soda11K/yr
  • waschsoda 5kg12K/yr
  • washing soda5K/yr
  • heitmann soda5K/yr
  • waschsoda 1kg6K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Soda

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Das Produkt entspricht nicht mehr der Qualität, die ich von meinen vorherigen Bestellungen gewohnt war”
A buyer, on “Qualität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baking Soda questions

Answered from the same tracked data.