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Backofenspray

Fail

Demand is soft, at -21.0% this quarter, so Backofenspray is a Fail.

Flapen Score
48
48 / 100
Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size
€685K/yr587K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
69%top-5 click share · 11 brands · 63 sellers

Flapen Score

Backofenspray against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Backofenspray is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Backofenspray market on Amazon at a glance

Shoppers on Amazon Germany searched for Backofenspray 587K times last year and spent an estimated €685K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 587K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €685K a year.

Searches, last 12 months
587K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
9.4%
Market size, estimated
€685Ka year
Peak month
July2.3× the quietest month
Top search term
backofenreiniger366K searches a year

02 · Price

A sale here is worth €12.45.

Listings sell for €12.45 on average, from €2.39 to €26.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At €12.45 that is €37K to €50K a year per listing.

Average price
€12.45under the $15 to $100 sweet spot
Price range
€2.39–€26.38
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
€37K–€50K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Reinigungsmittel. It carries 5,516 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#11in Reinigungsmittel
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
5,516per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Backofenspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

63

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • Brand 159%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 13%)

Demand

Backofenspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul · busiest ÷ quietest = 2.3×

Search terms

Top Backofenspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backofenreiniger366K/yr
  • ofenreiniger42K/yr
  • oven cleaner20K/yr
  • backofenreiniger extra stark25K/yr
  • backofenspray17K/yr
  • backofen und grillreiniger14K/yr
  • ofenreiniger backofenreiniger16K/yr
  • ivb bröcker13K/yr
  • backofen reiniger11K/yr
  • grill und backofenreiniger8K/yr

Reviews and returns

What reviews say buyers love and hate about Backofenspray

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Einfache Reinigung”
21%of negative reviews mention “Einfache Reinigung”
0.1%of orders come back
“alles putzen half nicht”
A buyer, on “Einfache Reinigung”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Backofenspray questions

Answered from the same tracked data.