Is Backmischung Weihnachten profitable to sell on Amazon Germany?

Flapen scores Backmischung Weihnachten 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €41K a year across 15 tracked products. 2 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -13.4% in the last 90 days.

How competitive is the Backmischung Weihnachten niche on Amazon Germany?

7 brands and 25 sellers compete in Backmischung Weihnachten on Amazon Germany. The top 5 Backmischung Weihnachten products take 73% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Backmischung Weihnachten?

Backmischung Weihnachten buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Süße. An estimated 0.1% of orders come back.

What does it cost to enter the Backmischung Weihnachten niche?

Backmischung Weihnachten sells for €12.14 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €0.87 to €60.55. The average product has 322 reviews, the count a new listing must catch up to.

Backmischung Weihnachten

Fail

Shoppers spend an estimated $41K a year here, so Backmischung Weihnachten is a Fail.

Flapen Score: 41
41 / 100Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49
Market size: €41K/yr132K searches / yr
90-day growth: -13.4%search demand this quarter
Competition: 73%top-5 click share · 7 brands · 25 sellers

Flapen Score

Backmischung Weihnachten against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Backmischung Weihnachten is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Backmischung Weihnachten market on Amazon at a glance

Shoppers on Amazon Germany searched for Backmischung Weihnachten 132K times last year and spent an estimated €41K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months: 132K
Growth, 90 days vs prior 90: -13.4%
Conversion, latest week: 2.6%
Market size, estimated: €41Ka year
Top search term: cookie dough43K searches a year

02 · Price

A sale here is worth €12.14.

Listings sell for €12.14 on average, from €0.87 to €60.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €12.14 that is €1K to €3K a year per listing.

Average price: €12.14under the $15 to $100 sweet spot
Price range: €0.87–€60.55
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #1,365 within Nahrungsergänzung. It carries 322 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 87%
Out of stock, average day: 11.0%
Average rank: #1,365in Nahrungsergänzung
Average rating: 4.12 starsAmazon Germany average 4.37 stars
Average reviews: 322per listing
Listings tracked: 15

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 5
Successful launches: 2Amazon's first-year sales bar
Average brand age: 60 months

Products

Top Backmischung Weihnachten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Brand 159%
Brand 218%
Brand 38%
Brand 46%
Brand 53%
Brand 63%
Open — no brand owns it (1 brand, 3%)

Demand

Backmischung Weihnachten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 3.3× · 7 of 12 months tracked

Search terms

Top Backmischung Weihnachten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cookie dough43K/yr +3.9%2.3% conv.
keksteig zum löffeln13K/yr -16.5%6.1% conv.
cookie bros7K/yr -0.5%0.8% conv.
keksteig11K/yr -24.0%2.7% conv.
cookie dough teig4K/yr -45.4%1.8% conv.
plätzchen backmischung10K/yr -50.4%0.8% conv.
plätzchenteig7K/yr -60.1%0.0% conv.
plätzchenteig fertig9K/yr -74.1%0.8% conv.
cookie bros keksteig1K/yr -62.7%0.0% conv.
keksteig fertig zum backen4K/yr -75.9%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Backmischung Weihnachten

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Geschmack insgesamt”

22%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Ungenießbar”

A buyer, on “Geschmack insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

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FAQ

Common Backmischung Weihnachten questions

Answered from the same tracked data.

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