How competitive is the Babyliss Haarschneider niche on Amazon Germany?

4 brands and 196 sellers compete in Babyliss Haarschneider on Amazon Germany. The top 5 Babyliss Haarschneider products take 53% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Babyliss Haarschneider?

Babyliss Haarschneider buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, Akkulaufzeit, the themes mined from the niche's reviews. Its return rate is 4.1%.

What does it cost to enter the Babyliss Haarschneider niche?

Babyliss Haarschneider sells for €89.97 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €23.29–€192.46. The average incumbent carries 1,194 reviews — the moat a new listing must climb.

Babyliss Haarschneider

brand-locked demand (top 5 brands take 100% of clicks) — Babyliss Haarschneider doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 2,358 of 2,966 Drogerie & Körperpflege niches · −7 vs the category median of 49

This niche Category average · 2,966 niches

Is Babyliss Haarschneider profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Babyliss Haarschneider is a €425K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.

Babyliss Haarschneider: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.0% over the last 90 days and 1.8% of searches end in a purchase.

€425K

revenue / yr

Units sold / yr4K

Search volume / yr-18.0%264K

Conversion rate1.8%

Avg price€89.97

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 196

Top-5 product click share53%

Open market0%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 34 products

Top Babyliss Haarschneider products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

BaByliss Super-X Metal Kabelloser Haarschneider Japanische Stahlklingen 10 Aufsteckkämme 2 Kammführungen Lithium-Akku digitales Display Metallgehäuse Schwarz E996E

Price: €60.82
Rating: 4.1/5
Reviews: 2,072
Age: 5y ago

BabylissPro 4Art. Doppelfolienrasierer FOILFX Gold

Price: €86.03
Rating: 4.4/5
Reviews: 168
Age: 11y ago

BaByliss Japanese Steel Haarschneider Lithium-Akku 160 Minuten Laufzeit 3 Stunden volle Ladezeit inklusive Hartschalenkoffer Schwarz E990E

Price: €52.76
Rating: 4.4/5
Reviews: 3,350
Age: 6y ago

BaByliss Lithium Performance Haarschneider Kabellose Profi-Leistung 45 Längeneinstellungen (0 628 mm) Lithium-Akku Dunkelblau/Gold E986E

Price: €40.68
Rating: 4.4/5
Reviews: 4,390
Age: 6y ago

BaByliss Super-X Metal 15-in-1- Multi-Trimmer Kabelloses Grooming-Kit inklusive Barttrimmer und Nasenhaarschneider wasserdicht Geschenk für Männer Silber/Grau MT996E

Price: €61.77
Rating: 3.6/5
Reviews: 812
Age: 5y ago

Newest

by launch date

BaByliss SuperX EinzelfolienRasierer für Herren Ultragründliche Rasur Japanische Stahlfolie Kabellos mit LithiumIonenAkku Nass & Trocken IPX7 USBC wiederaufladbar FS996SE

Price: €52.63
Rating: 4.2/5
Reviews: 17
Age: 2mo ago

BaBylissPRO x Tomb45 Haarschneidemaschine für Herren kabellos aufladbar

Price: €192.46
Rating: 4.8/5
Reviews: 249
Age: 1y ago

BaBylissPRO FXONE GOLDFX All Metal Trimmer

Price: €153.41
Rating: 4.4/5
Reviews: 219
Age: 1y ago

BaByliss Lithium Power 11-in-1 Multi-Trimmer Kabelloses Grooming-Kit mit Barttrimmer und Nasenhaarschneider wasserdicht ideal als Geschenk für Männer Schwarz/Grau MT812E

Price: €38.65
Rating: 3.8/5
Reviews: 212
Age: 2y ago

BaByliss Super-X Metall Stoppel & Barttrimmer Professionelles Grooming-Tool mit japanischer Stahl Skeleton TKlinge LithiumIonenAkku 5 Stunden kabellose Laufzeit wasserdicht T996E

Price: €50.17
Rating: 3.5/5
Reviews: 242
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

196

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 87%

Open market

BaByliss55%
BaBylissPRO43%
SUPRENT1%
Remington1%
Open — no brand owns it (0%)

Babyliss Haarschneider demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume264KCVR1.8%Products34Brands4Top 5 Brands100%OOS Rate2.3%Rating4.2★Reviews1,194Avg BSR#381

Peak months: Sep, Oct · busiest ÷ quietest = 3.3×

Top Babyliss Haarschneider search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

babyliss trimmer75K/yr -20.4%0.9% conv.
babyliss haarschneider55K/yr -23.3%2.1% conv.
babyliss shaver19K/yr -24.3%1.8% conv.
babyliss pro 4artists12K/yr +15.6%1.4% conv.
babyliss clipper21K/yr -31.6%0.7% conv.
babyliss rasierer herren12K/yr -6.7%1.8% conv.
haarschneidemaschine babyliss13K/yr -16.2%2.5% conv.
babyliss pro trimmer11K/yr -22.4%0.7% conv.
babylisspro7K/yr +6.1%0.6% conv.
babyliss rasierer9K/yr -6.6%1.6% conv.

What reviews say buyers love and hate about Babyliss Haarschneider

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Qualität insgesamt25%

“Super Produkt”

Akkulaufzeit12%

“Akku ist super”

Preis-Leistungs-Verhältnis11%

“Preis/Leistung Ok”

Benutzerfreundlichkeit9%

“Ois easy”

beworben Vs Tatsächliches Produkt5%

“Tut was er soll”

What buyers complain about

74% of reviews

Qualität insgesamt18%

“unzuverlässiges Produkt”

Haltbarkeit14%

“Haltbarkeit nicht gut”

Akkulaufzeit13%

“Akku defekt nach 5 monaten”

Preis-Leistungs-Verhältnis9%

“Verschwendetes Geld”

Funktionalität insgesamt4%

“Ohne Funktion”

Babyliss Haarschneider return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

14%

2Qualität insgesamt

13%

3Produktzustand

10%

4Gesamtgröße

5Defekt Material/Teile

Common Babyliss Haarschneider questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Babyliss Haarschneider 42/100 on Amazon Germany — Skip it. The niche generates €425K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved -18.0% over the last 90 days.