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Azelainsäure

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 87% of clicks, so Azelainsäure is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 49
Market size
€1.1M/yr770K searches / yr
90-day growth
+14.2%search demand this quarter
Competition
65%top-5 click share · 11 brands · 91 sellers

Flapen Score

Azelainsäure against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Azelainsäure is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azelainsäure market on Amazon at a glance

Shoppers on Amazon Germany searched for Azelainsäure 770K times last year and spent an estimated €1.1M. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.3% of those searches ended in a purchase.

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.

Searches, last 12 months
770K
Growth, 90 days vs prior 90
+14.2%
Conversion, latest week
7.3%
Market size, estimated
€1.1Ma year
Peak month
April2.9× the quietest month
Top search term
azelaic acid167K searches a year

02 · Price

A sale here is worth €19.01.

Listings sell for €19.01 on average, from €3.94 to €39.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €19.01 that is €48K to €57K a year per listing.

Average price
€19.01inside the $15 to $100 sweet spot
Price range
€3.94–€39.57
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
€48K–€57K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #102 within Hyaluronsäure. It carries 1,645 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#102in Hyaluronsäure
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,645per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Azelainsäure products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

€0€107K€214K€321K€428K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

91

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

10%

  • ANUA36%
  • The Ordinary30%
  • Geek & Gorgeous7%
  • BUTBU7%
  • The INKEY List6%
  • PAULA'S CHOICE4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Azelainsäure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Azelainsäure search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • azelaic acid167K/yr
  • azelainsäure154K/yr
  • anua serum159K/yr
  • anua azelaic acid serum62K/yr
  • the ordinary azelaic acid41K/yr
  • the ordinary azelaic acid suspension 10%16K/yr
  • azelaic acid serum16K/yr
  • azelainsäure creme19K/yr
  • the inkey list29K/yr
  • azelainsäure 15%13K/yr

Reviews and returns

What reviews say buyers love and hate about Azelainsäure

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Allergien”
0.2%of orders come back
“Leider habe ich bei regelmäßiger Anwendung leichte Irritationen bemerkt”
A buyer, on “Allergien”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Azelainsäure questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data