Azelainsäure
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 87% of clicks, so Azelainsäure is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 2,966 Drogerie & Körperpflege niches · +11 vs the category median of 4960
- Market size
- €1.1M/yr770K searches / yr
- 90-day growth
- +14.2%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 91 sellers
Flapen Score
Azelainsäure against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Azelainsäure is stronger. Inside it, weaker.
Market
The Azelainsäure market on Amazon at a glance
Shoppers on Amazon Germany searched for Azelainsäure 770K times last year and spent an estimated €1.1M. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.1M a year.
- Searches, last 12 months
- 770K
- Growth, 90 days vs prior 90
- +14.2%
- Conversion, latest week
- 7.3%
- Market size, estimated
- €1.1Ma year
- Peak month
- April2.9× the quietest month
- Top search term
- azelaic acid167K searches a year
02 · Price
A sale here is worth €19.01.
Listings sell for €19.01 on average, from €3.94 to €39.57. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €19.01 that is €48K to €57K a year per listing.
- Average price
- €19.01inside the $15 to $100 sweet spot
- Price range
- €3.94–€39.57
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- €48K–€57K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #102 within Hyaluronsäure. It carries 1,645 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #102in Hyaluronsäure
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,645per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Azelainsäure products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
91
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- Brand 136%
- Brand 230%
- Brand 37%
- Brand 47%
- Brand 56%
- Brand 64%
- Open — no brand owns it (5 brands, 10%)
Demand
Azelainsäure search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.9×
Search terms
Top Azelainsäure search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- azelaic acid167K/yr
- azelainsäure154K/yr
- anua serum159K/yr
- anua azelaic acid serum62K/yr
- the ordinary azelaic acid41K/yr
- the ordinary azelaic acid suspension 10%16K/yr
- azelaic acid serum16K/yr
- azelainsäure creme19K/yr
- the inkey list29K/yr
- azelainsäure 15%13K/yr
Reviews and returns
What reviews say buyers love and hate about Azelainsäure
We read the reviews and the return reasons for every product selling here.
“Leider habe ich bei regelmäßiger Anwendung leichte Irritationen bemerkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Azelainsäure questions
Answered from the same tracked data.









