Avene
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 99% of clicks, so Avene is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 4954
- Market size
- €382K/yr437K searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 51%top-5 click share · 6 brands · 152 sellers
Flapen Score
Avene against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Avene is stronger. Inside it, weaker.
Market
The Avene market on Amazon at a glance
Shoppers on Amazon Germany searched for Avene 437K times last year and spent an estimated €382K. The top 5 brands take 99% of clicks. Demand peaks in Mar–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €382K a year.
- Searches, last 12 months
- 437K
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 5.1%
- Market size, estimated
- €382Ka year
- Peak month
- March3.3× the quietest month
- Top search term
- avene199K searches a year
02 · Price
A sale here is worth €17.17.
Listings sell for €17.17 on average, from €6.17 to €32.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €17.17 that is €4K to €9K a year per listing.
- Average price
- €17.17inside the $15 to $100 sweet spot
- Price range
- €6.17–€32.76
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€9K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #586 within Rasur & Enthaarung. It carries 2,817 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 75%
- Out of stock, average day
- 1.4%
- Average rank
- #586in Rasur & Enthaarung
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,817per listing
- Listings tracked
- 36
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Avene products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AVENE Thermalwasser Spray 300ml+gratis 50ml 350 ml
- Price
- €15.14
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 12y ago

Avene Avène Eau Thermale Spring For Sensitive Skin Thermal Water 300 ml
- Price
- €8.64
- Rating
- 4.7/5
- Reviews
- 2,389
- Age
- 6y ago

La Roche Posay Thermalwasser-Spray Hautberuhigendes erfrischendes und reizlinderndes Thermalwasser für Gesicht und Körper in der Sprühflasche Thermalspray Fixierspray für Make-up 300 ml
- Price
- €10.57
- Rating
- 4.7/5
- Reviews
- 14,216
- Age
- 18y ago

Avène Eau Thermalwasser Spray Süß 300 ml
- Price
- €11.18
- Rating
- 4.7/5
- Reviews
- 11,044
- Age
- 18y ago

Avene Crme Riche Hydratante Gesichtscreme 1er Pack (40ml)
- Price
- €19.52
- Rating
- 4.6/5
- Reviews
- 1,744
- Age
- 17y ago
Trending
estimated 90-day click momentum
AVÈNE Sonnenpflege - Ultra Serum Aufpolsternd LSF 50+ - Anti-Aging-Schutz - Mit TriAsorB Hyaluronsäure & Niacinamid - Ultraleicht & -konzentriert - Unsichtbares Finish - Empfindliche Haut - 30 ml
- Price
- €26.23
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 4mo ago

Geek & Gorgeous LIQUID HYDRATION - Hydrierendes Gesichtsspray mit 5% Panthenol und natürlichen Feuchtigkeitsfaktoren - für alle Hauttypen - 110 ml Sprühflasche
- Price
- €6.91
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 3y ago

Avène Eau Thermale Thermalwasser - 6x 50ml Sprühdose
- Price
- €32.76
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 7y ago

AVÈNE Rosamed Antirougeurs Konzentrat LSF 50+ - Reduziert Rötungen & Juckreiz bei Rosazea - Mit Thermalwasser Angiopausine - Hydriert & Beruhigt - Für empfindliche bis überempfindliche Haut - 30ml
- Price
- €23.37
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago

AVENE Thermalwasser Spray 300ml+gratis 50ml 350 ml
- Price
- €15.14
- Rating
- 4.8/5
- Reviews
- 178
- Age
- 12y ago
Newest
by launch date
AVÈNE Sonnenpflege - Ultra Serum Aufpolsternd LSF 50+ - Anti-Aging-Schutz - Mit TriAsorB Hyaluronsäure & Niacinamid - Ultraleicht & -konzentriert - Unsichtbares Finish - Empfindliche Haut - 30 ml
- Price
- €26.23
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 4mo ago

AVÈNE Rosamed Antirougeurs Konzentrat LSF 50+ - Reduziert Rötungen & Juckreiz bei Rosazea - Mit Thermalwasser Angiopausine - Hydriert & Beruhigt - Für empfindliche bis überempfindliche Haut - 30ml
- Price
- €23.37
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 1y ago

AVÈNE Hydrance - BOOST Feuchtigkeitsspendendes Serum-Konzentrat - Mit Hyaluronsäure Niacinamid & Avène Thermalwasser - 48h Feuchtigkeit - Feuchtigkeitsarme Haut - 30ml
- Price
- €23.95
- Rating
- 4.6/5
- Reviews
- 641
- Age
- 3y ago

AVÈNE Hyaluron Activ B3 - Aufpolsterndes Serum-Konzentrat - Sichtbar straffend - Reduziert Falten - Mit reiner Hyaluronsäure - 94% natürliche Inhaltsstoffe - Vegan - 30 ml
- Price
- €32.24
- Rating
- 4.5/5
- Reviews
- 1,507
- Age
- 3y ago

Geek & Gorgeous LIQUID HYDRATION - Hydrierendes Gesichtsspray mit 5% Panthenol und natürlichen Feuchtigkeitsfaktoren - für alle Hauttypen - 110 ml Sprühflasche
- Price
- €6.91
- Rating
- 4.4/5
- Reviews
- 549
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
152
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 84%
Open market
0%
- Avene82%
- La Roche-Posay12%
- Geek & Gorgeous2%
- lavera2%
- BABOR1%
- Uriage1%
- Open — no brand owns it (0%)
Demand
Avene search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun, Jul · busiest ÷ quietest = 3.3×
Search terms
Top Avene search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- avene199K/yr
- thermalwasser spray42K/yr
- avene thermalwasser spray33K/yr
- aven63K/yr
- avene gesichtscreme37K/yr
- thermalwasser spray gesicht10K/yr
- thermalwasser9K/yr
- avene creme11K/yr
- thermal water spray3K/yr
- termalwasserspray3K/yr
Reviews and returns
What reviews say buyers love and hate about Avene
We read the reviews and the return reasons for every product selling here.
“Natürlich muss man immer die Ursache der Haut Irritation beachten”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avene questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









