How competitive is the Avene niche on Amazon Germany?

6 brands and 152 sellers compete in Avene on Amazon Germany. The top 5 Avene products take 51% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Avene?

Avene buyers on Amazon Germany complain most about Allergien, Farbe, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Avene niche?

Avene sells for €17.17 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.17–€32.76. The average incumbent carries 2,817 reviews — the moat a new listing must climb.

Avene

Avene shows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

This niche Category average · 2,966 niches

Is Avene profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Avene is a €382K/yr Amazon Germany market (437K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Worth a look — 54/100.

Avene: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +19.3% over the last 90 days and 5.1% of searches end in a purchase.

€382K

revenue / yr

Units sold / yr25K

Search volume / yr+19.3%437K

Conversion rate5.1%

Avg price€17.17

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 152

Top-5 product click share51%

Open market1%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 36 products

Top Avene products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AVENE Thermalwasser Spray 300ml+gratis 50ml 350 ml

Price: €15.14
Rating: 4.8/5
Reviews: 178
Age: 12y ago

Avene Avène Eau Thermale Spring For Sensitive Skin Thermal Water 300 ml

Price: €8.64
Rating: 4.7/5
Reviews: 2,389
Age: 6y ago

La Roche Posay Thermalwasser-Spray Hautberuhigendes erfrischendes und reizlinderndes Thermalwasser für Gesicht und Körper in der Sprühflasche Thermalspray Fixierspray für Make-up 300 ml

Price: €10.57
Rating: 4.7/5
Reviews: 14,216
Age: 18y ago

Avène Eau Thermalwasser Spray Süß 300 ml

Price: €11.18
Rating: 4.7/5
Reviews: 11,044
Age: 18y ago

Avene Crme Riche Hydratante Gesichtscreme 1er Pack (40ml)

Price: €19.52
Rating: 4.6/5
Reviews: 1,744
Age: 17y ago

Newest

by launch date

AVÈNE Sonnenpflege - Ultra Serum Aufpolsternd LSF 50+ - Anti-Aging-Schutz - Mit TriAsorB Hyaluronsäure & Niacinamid - Ultraleicht & -konzentriert - Unsichtbares Finish - Empfindliche Haut - 30 ml

Price: €26.23
Rating: 4.2/5
Reviews: 38
Age: 4mo ago

AVÈNE Rosamed Antirougeurs Konzentrat LSF 50+ - Reduziert Rötungen & Juckreiz bei Rosazea - Mit Thermalwasser Angiopausine - Hydriert & Beruhigt - Für empfindliche bis überempfindliche Haut - 30ml

Price: €23.37
Rating: 4.4/5
Reviews: 77
Age: 1y ago

AVÈNE Hydrance - BOOST Feuchtigkeitsspendendes Serum-Konzentrat - Mit Hyaluronsäure Niacinamid & Avène Thermalwasser - 48h Feuchtigkeit - Feuchtigkeitsarme Haut - 30ml

Price: €23.95
Rating: 4.6/5
Reviews: 641
Age: 3y ago

AVÈNE Hyaluron Activ B3 - Aufpolsterndes Serum-Konzentrat - Sichtbar straffend - Reduziert Falten - Mit reiner Hyaluronsäure - 94% natürliche Inhaltsstoffe - Vegan - 30 ml

Price: €32.24
Rating: 4.5/5
Reviews: 1,507
Age: 3y ago

Geek & Gorgeous LIQUID HYDRATION - Hydrierendes Gesichtsspray mit 5% Panthenol und natürlichen Feuchtigkeitsfaktoren - für alle Hauttypen - 110 ml Sprühflasche

Price: €6.91
Rating: 4.4/5
Reviews: 549
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

152

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

51%

Top 20: 84%

Open market

Avene82%
La Roche-Posay12%
Geek & Gorgeous2%
lavera2%
BABOR1%
Uriage1%
Open — no brand owns it (0%)

Avene demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume437KCVR5.1%Products36Brands6Top 5 Brands99%OOS Rate1.4%Rating4.5★Reviews2,817Avg BSR#586

Peak months: Mar, Jun, Jul · busiest ÷ quietest = 3.3×

Top Avene search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

avene199K/yr -1.1%1.9% conv.
thermalwasser spray42K/yr +240.7%5.5% conv.
avene thermalwasser spray33K/yr +104.2%9.6% conv.
aven63K/yr -23.9%0.1% conv.
avene gesichtscreme37K/yr -28.6%3.4% conv.
thermalwasser spray gesicht10K/yr +112.3%6.9% conv.
thermalwasser9K/yr +41.4%4.1% conv.
avene creme11K/yr -38.7%2.6% conv.
thermal water spray3K/yr +115.6%4.2% conv.
termalwasserspray3K/yr +238.4%5.2% conv.

What reviews say buyers love and hate about Avene

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews

Eignung für Mischhaut14%

“Hält meine Rosacea super in Schach”

Qualität insgesamt12%

“Super Produkt”

Eignung für trockene Haut9%

“Für empfindliche, trockene und rissige Haut das Beste, was es auf dem Markt gibt”

Feucht/Trocken9%

“Spendet den ganzen Tag Feuchtigkeit”

beworben Vs Tatsächliches Produkt7%

“Wie erhofft”

What buyers complain about

59% of reviews

Allergien10%

“Natürlich muss man immer die Ursache der Haut Irritation beachten”

Farbe7%

“Blaue flüssigkeit”

Qualität insgesamt7%

“Schlechte Qualität, bestelle regelmäßig”

Preis-Leistungs-Verhältnis6%

“Sehr teuer”

Haftung/Klebrigkeit6%

“Klebt mir leider zu viel”

Avene return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Verdünnt/wässrig

17%

2Textur/Konsistenz – insgesamt

15%

3Funktionalität insgesamt

10%

4Defekt Material/Teile

5Feucht/Trocken

Common Avene questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Avene 54/100 on Amazon Germany — Worth a look. The niche generates €382K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +19.3% over the last 90 days.