avene
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€17.17avg listing price — sweet spot $15–$100
Price range
Good€6.17–€32.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good€382K€382K/yr · 437K searches
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,817.03avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, avene is a €382K/yr Amazon Germany market (437K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
avene market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- €343K–€429K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #586
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 36%
- Out of stock
- 1.4%
- Avg brand age
- 64 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
152
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
51%
Top 20: 84%
Open market
0%
- Avene82%
- La Roche-Posay12%
- Geek & Gorgeous2%
- lavera2%
- BABOR1%
- Uriage1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.3% search growth over the last 90 days.Peak months: Mar, Jun, Jul · busiest ÷ quietest = 3.3×
Top avene search terms
- avene199K/yr
- thermalwasser spray42K/yr
- avene thermalwasser spray33K/yr
- aven63K/yr
- avene gesichtscreme37K/yr
- thermalwasser spray gesicht10K/yr
- thermalwasser9K/yr
- avene creme11K/yr
- thermal water spray3K/yr
- termalwasserspray3K/yr
Top avene products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVENE Thermalwasser Spray 300ml+gratis 50ml 350 ml
Avene€15.144.8★178 rev
Avene Avène Eau Thermale Spring For Sensitive Skin Thermal Water 300 ml
Avene€8.644.7★2,389 rev
La Roche Posay Thermalwasser-Spray Hautberuhigendes erfrischendes und reizlinderndes Thermalwasser für Gesicht und Körper in der Sprühflasche Thermalspray Fixierspray für Make-up 300 ml
La Roche-Posay€10.574.7★14,216 rev
Avène Eau Thermalwasser Spray Süß 300 ml
Avene€11.184.7★11,044 rev
Avene Crme Riche Hydratante Gesichtscreme 1er Pack (40ml)
Avene€19.524.6★1,744 rev
Newest
by launch date
AVÈNE Sonnenpflege - Ultra Serum Aufpolsternd LSF 50+ - Anti-Aging-Schutz - Mit TriAsorB Hyaluronsäure & Niacinamid - Ultraleicht & -konzentriert - Unsichtbares Finish - Empfindliche Haut - 30 ml
Avene€26.2338 rev
AVÈNE Rosamed Antirougeurs Konzentrat LSF 50+ - Reduziert Rötungen & Juckreiz bei Rosazea - Mit Thermalwasser Angiopausine - Hydriert & Beruhigt - Für empfindliche bis überempfindliche Haut - 30ml
Avene€23.3777 rev
AVÈNE Hydrance - BOOST Feuchtigkeitsspendendes Serum-Konzentrat - Mit Hyaluronsäure Niacinamid & Avène Thermalwasser - 48h Feuchtigkeit - Feuchtigkeitsarme Haut - 30ml
Avene€23.95641 rev
AVÈNE Hyaluron Activ B3 - Aufpolsterndes Serum-Konzentrat - Sichtbar straffend - Reduziert Falten - Mit reiner Hyaluronsäure - 94% natürliche Inhaltsstoffe - Vegan - 30 ml
Avene€32.241,507 rev
Geek & Gorgeous LIQUID HYDRATION - Hydrierendes Gesichtsspray mit 5% Panthenol und natürlichen Feuchtigkeitsfaktoren - für alle Hauttypen - 110 ml Sprühflasche
Geek & Gorgeous€6.91549 rev
Trending
90-day click momentumAVÈNE Sonnenpflege - Ultra Serum Aufpolsternd LSF 50+ - Anti-Aging-Schutz - Mit TriAsorB Hyaluronsäure & Niacinamid - Ultraleicht & -konzentriert - Unsichtbares Finish - Empfindliche Haut - 30 ml
Avene€26.234.2★
Geek & Gorgeous LIQUID HYDRATION - Hydrierendes Gesichtsspray mit 5% Panthenol und natürlichen Feuchtigkeitsfaktoren - für alle Hauttypen - 110 ml Sprühflasche
Geek & Gorgeous€6.914.4★
Avène Eau Thermale Thermalwasser - 6x 50ml Sprühdose
Avene€32.764.4★
AVÈNE Rosamed Antirougeurs Konzentrat LSF 50+ - Reduziert Rötungen & Juckreiz bei Rosazea - Mit Thermalwasser Angiopausine - Hydriert & Beruhigt - Für empfindliche bis überempfindliche Haut - 30ml
Avene€23.374.4★
AVENE Thermalwasser Spray 300ml+gratis 50ml 350 ml
Avene€15.144.8★
What buyers say about avene
What buyers praise and complain about, mined from review topics.What buyers love
“Hält meine Rosacea super in Schach”
“Super Produkt”
“Für empfindliche, trockene und rissige Haut das Beste, was es auf dem Markt gibt”
“Spendet den ganzen Tag Feuchtigkeit”
“Wie erhofft”
“Alles in allem sehr angenehm”
“auch sehr gut, vor allem für Allergiker.”
“Praktisch”
“Riecht neutral”
“Das große Zuhause zum reinigen”
What buyers complain about
“Natürlich muss man immer die Ursache der Haut Irritation beachten”
“Blaue flüssigkeit”
“Schlechte Qualität, bestelle regelmäßig”
“Sehr teuer”
“Klebt mir leider zu viel”
“Creme unbrauchbar wegen wässriger Konsistenz”
“Creme war flüssig”
“Trocknet die Haut aus”
“Beschreibung unklar”
“So unbrauchbar”
Top return reasons
Common questions
- Is avene profitable to sell on Amazon Germany?
- The niche generates €382K/yr across 36 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the avene niche?
- 6 brands and 152 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in avene?
- Top complaints mined from reviews: Allergien, Farbe, Qualität insgesamt. The return rate is 0.2%.
- When does demand for avene peak?
- Demand peaks in Mar–Jun–Jul; the busiest month runs 3.3× the quietest.
- What does it cost to enter the avene niche?
- Listings span €6.17–€32.76; the average listing price is €17.17 (sweet spot $15–$100). The average incumbent carries 2,817 reviews — the moat a new listing must climb.