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Augenvitamine

Augenvitamine shows low returns (0.1%), but soft demand (-18.6% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 26% of 2,966 Drogerie & Körperpflege niches · +5 vs the category median of 49

Market size 27Growth 16Conversion 68Competition 60Returns 100Price range 80Avg price 90Brand share 54Review moat 74Quality gap 47
This niche Category average · 2,966 niches

Is Augenvitamine profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augenvitamine is a €112K/yr Amazon Germany market (87K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Augenvitamine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -18.6% over the last 90 days and 6.1% of searches end in a purchase.

€112K

revenue / yr

Units sold / yr10K
Search volume / yr-18.6%87K
Conversion rate6.1%
Avg price€21.01

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers16 · 51
Top-5 product click share49%
Open market27%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement100%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews527

Top Augenvitamine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€7K€10K€13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

51

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

22%

  • Doppelherz27%
  • plantomol16%
  • NATURTREU11%
  • Scheunengut9%
  • Abtei9%
  • Vit4ever5%

Augenvitamine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR6.1%Products27Brands16Top 5 Brands73%OOS Rate3.6%Rating4.5★Reviews527Avg BSR#268
3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Augenvitamine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • augenvitamine18K/yr
  • augen vitamine15K/yr
  • augenvitamine testsieger10K/yr
  • augenix5K/yr
  • augen kapseln5K/yr
  • augen tabletten5K/yr
  • doppelherz augen4K/yr
  • doppelherz augen plus sehkraft schutz4K/yr
  • augen vital4K/yr
  • adlerauge3K/yr

What reviews say buyers love and hate about Augenvitamine

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Augenhygiene20%

Augen Vital kapseln

Qualität insgesamt14%

Echt super

Vitamin11%

Augen Vitamin Komplex-Kapseln als wertvoller Beitrag zur Erhaltung meiner Augengesundheit: 180 Augen Vitamin Komplex Kapseln von vit4ever werden in einem stabilen, weißen Kunststoffbehälter (made from plants)

Inhaltsstoffe – insgesamt6%

vielfältige Zusammenstellung verschiedener Ingredienzien für die Augengesundheit

Preis-Leistungs-Verhältnis5%

Solides Produkt zum guten Preis

What buyers complain about

52% of reviews
Funktionalität insgesamt18%

Wirkt nicht

Allergien6%

Problemen mit Allergien

Dosierung5%

Zu hohe Dosierung

beworben Vs Tatsächliches Produkt4%

Hält nicht wasversprochen wurde

Gesamtgröße4%

Die Kapseln selbst sind klein

Augenvitamine return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Vitamin
100%

Common Augenvitamine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augenvitamine 54/100 on Amazon Germany — Worth a look. The niche generates €112K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved -18.6% over the last 90 days.
Search demand for Augenvitamine on Amazon Germany peaks in Jan, where the busiest month runs 1.7× the quietest.