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Augensalbe

Fail

The top 5 products take 100% of clicks, so Augensalbe is a Fail.

Flapen Score
38
38 / 100
Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 49
Market size
€317K/yr304K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 31 sellers

Flapen Score

Augensalbe against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Augensalbe is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Augensalbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Augensalbe 304K times last year and spent an estimated €317K. All 3 brands take every click. Demand peaks in Apr–May. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €317K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
13.3%
Market size, estimated
€317Ka year
Peak month
April1.8× the quietest month
Top search term
bepanthen augen und nasensalbe176K searches a year

02 · Price

A sale here is worth €7.83.

Listings sell for €7.83 on average, from €2.55 to €12.75. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 20,000 to 25,000 of them. At €7.83 that is €157K to €196K a year per listing.

Average price
€7.83under the $15 to $100 sweet spot
Price range
€2.55–€12.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
20,000–25,000
Revenue per listing a year
€157K–€196K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Rezeptfreie Medikamente. It carries 2,506 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#109in Rezeptfreie Medikamente
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,506per listing
Listings tracked
4

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
70 months

Products

Top Augensalbe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 27%
  • Brand 34%

Demand

Augensalbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Search terms

Top Augensalbe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bepanthen augen und nasensalbe176K/yr
  • augensalbe29K/yr
  • bepanthen nasensalbe21K/yr
  • augensalbe entzündung20K/yr
  • gerstenkorn augensalbe11K/yr
  • bepanthen augensalbe11K/yr
  • augensalbe trockene augen10K/yr
  • bepanthen augen und nasensalbe 2x5g8K/yr
  • augen und nasensalbe4K/yr
  • bepanthen augen- und nasensalbe3K/yr

Reviews and returns

What reviews say buyers love and hate about Augensalbe

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Sinus-Entlastung”
12%of negative reviews mention “Benutzerfreundlichkeit”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unmöglich”
A buyer, on “Benutzerfreundlichkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Augensalbe questions

Answered from the same tracked data.