Is augensalbe profitable to sell on Amazon Germany?

The niche generates €317K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (38/100).

How competitive is the augensalbe niche?

3 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in augensalbe?

Top complaints mined from reviews: Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.0%.

When does demand for augensalbe peak?

Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.

What does it cost to enter the augensalbe niche?

Listings span €2.55–€12.75; the average listing price is €7.83 (sweet spot $15–$100). The average incumbent carries 2,506 reviews — the moat a new listing must climb.

augensalbe

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Market size

Good€317K

€317K/yr · 304K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,505.75

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.83

avg listing price — sweet spot $15–$100

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad€2.55–€12.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, augensalbe is a €317K/yr Amazon Germany market (304K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 38/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

augensalbe market data

Units sold / yr: 40K–50K; avg 20,000–25,000/product
Revenue / yr: €313K–€392K; units × avg price
Conversion rate: 13.3%
Avg BSR: #109
Page quality: 0%
Prime: 75%
Sponsored: 25%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 175 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Bepanthen89%
tetesept7%
Pharmacy Laboratories4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.6% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Open Trend

Top augensalbe search terms

bepanthen augen und nasensalbe176K/yr -22.9%11.7% conv.
augensalbe29K/yr -6.5%2.9% conv.
bepanthen nasensalbe21K/yr -33.7%11.8% conv.
augensalbe entzündung20K/yr -20.8%3.8% conv.
gerstenkorn augensalbe11K/yr +19.8%3.4% conv.
bepanthen augensalbe11K/yr -6.3%10.3% conv.
augensalbe trockene augen10K/yr -27.0%1.8% conv.
bepanthen augen und nasensalbe 2x5g8K/yr -49.2%14.3% conv.
augen und nasensalbe4K/yr -35.5%10.8% conv.
bepanthen augen- und nasensalbe3K/yr -6.6%6.9% conv.

All search terms

Top augensalbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bepanthen Augen- und Nasensalbe | Wunden in der Nase | sehr trockne Augen und Hornhautverletzungen | Nr. 1 bei Wundheilung | 10g

Bepanthen€7.894.7★4,837 rev

Bepanthen Augen- und Nasensalbe | Wunden in der Nase | sehr trockne Augen und Hornhautverletzungen | Nr. 1 bei Wundheilung | 10g (2er Pack)

Bepanthen€12.754.7★4,837 rev

tetesept Nasen Wundsalbe I Für trockene & wunde Nasenhaut I Wund und Heilsalbe mit Dexpanthenol | Ideal bei Erkältung & Schnupfen I Heilt pflegt und schützt | Nasensalbe für Kinder & Erwachsene | 5g

tetesept€2.554.5★95 rev

Pharmacy Laboratories 25g Augenlidsalbe für Chalazion äußere Gerste Reizung Lindert Juckreiz Schmerzen Regeneriert schützt empfindliche Augenlidhaut

Pharmacy Laboratories€8.123.9★254 rev

Newest

by launch date

Bepanthen Augen- und Nasensalbe | Wunden in der Nase | sehr trockne Augen und Hornhautverletzungen | Nr. 1 bei Wundheilung | 10g (2er Pack)

Bepanthen€12.754,837 rev

3mo ago

tetesept€2.5595 rev

11mo ago

Pharmacy Laboratories 25g Augenlidsalbe für Chalazion äußere Gerste Reizung Lindert Juckreiz Schmerzen Regeneriert schützt empfindliche Augenlidhaut

Pharmacy Laboratories€8.12254 rev

6y ago

Bepanthen Augen- und Nasensalbe | Wunden in der Nase | sehr trockne Augen und Hornhautverletzungen | Nr. 1 bei Wundheilung | 10g

Bepanthen€7.894,837 rev

14y ago

What buyers say about augensalbe

What buyers praise and complain about, mined from review topics.

What buyers love

Sinus-Entlastung22%

“Beste Nasencreme”

beworben Vs Tatsächliches Produkt11%

“Erfüllt seinen Zweck”

Qualität insgesamt10%

“Gutes Produkt”

Feucht/Trocken8%

“Feuchtigkeitsfördernd in der Nase”

Preis-Leistungs-Verhältnis8%

“Für den Preis, super”

Fieberlinderung5%

“Brennt nicht und hilft”

Mundhygiene5%

“Beste Nasensalbe”

Benutzerfreundlichkeit5%

“Einwandfrei”

Effizienz3%

“Hilft sehr schnell”

Einfache Anwendung2%

“Die Salbe lässt sich gut auftragen”

What buyers complain about

Benutzerfreundlichkeit12%

“Unmöglich”

Preis-Leistungs-Verhältnis12%

“der Verbrauch ist hoch.”

Gesamtgröße10%

“Super großer als erwartet”

Sprachprobleme10%

“schade, das kein deutscher Beipackzettel enthalten ist.”

Geruch8%

“Wirkt und komischer Geruch”

Funktionalität insgesamt8%

“Keine wirkung”

Allergien6%

“Keine spezielle Augensalbe”

Feucht/Trocken4%

“Ständig hatte man das Gefühl sie sei Dicht und trocken”

Textur/Konsistenz – insgesamt4%

“Konsistenz ist eher eine Creme”

Hartes Gefühl4%

“Das Material ist viel zu steif”

Common questions

Is augensalbe profitable to sell on Amazon Germany?: The niche generates €317K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (38/100).
How competitive is the augensalbe niche?: 3 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in augensalbe?: Top complaints mined from reviews: Benutzerfreundlichkeit, Preis-Leistungs-Verhältnis, Gesamtgröße. The return rate is 0.0%.
When does demand for augensalbe peak?: Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
What does it cost to enter the augensalbe niche?: Listings span €2.55–€12.75; the average listing price is €7.83 (sweet spot $15–$100). The average incumbent carries 2,506 reviews — the moat a new listing must climb.