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Augensalbe

a concentrated shelf (top 5 take 100% of clicks) — Augensalbe doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 49

Market size 52Growth 14Conversion 96Competition 0Returns 100Price range 0Avg price 22Brand share 0Review moat 40Quality gap 50
This niche Category average · 2,966 niches

Is Augensalbe profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augensalbe is a €317K/yr Amazon Germany market (304K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Skip it — 38/100.

Augensalbe: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.6% over the last 90 days and 13.3% of searches end in a purchase.

€317K

revenue / yr

Units sold / yr50K
Search volume / yr-21.6%304K
Conversion rate13.3%
Avg price€7.83

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 31
Top-5 product click share100%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 4 products

Sponsored placement25%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews2,506

Top Augensalbe products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

€0€63K€127K€190K€253K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Bepanthen89%
  • tetesept7%
  • Pharmacy Laboratories4%

Augensalbe demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume304KCVR13.3%Products4Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,506Avg BSR#109
8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 1.8×

Top Augensalbe search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bepanthen augen und nasensalbe176K/yr
  • augensalbe29K/yr
  • bepanthen nasensalbe21K/yr
  • augensalbe entzündung20K/yr
  • gerstenkorn augensalbe11K/yr
  • bepanthen augensalbe11K/yr
  • augensalbe trockene augen10K/yr
  • bepanthen augen und nasensalbe 2x5g8K/yr
  • augen und nasensalbe4K/yr
  • bepanthen augen- und nasensalbe3K/yr

What reviews say buyers love and hate about Augensalbe

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Sinus-Entlastung22%

Beste Nasencreme

beworben Vs Tatsächliches Produkt11%

Erfüllt seinen Zweck

Qualität insgesamt10%

Gutes Produkt

Feucht/Trocken8%

Feuchtigkeitsfördernd in der Nase

Preis-Leistungs-Verhältnis8%

Für den Preis, super

What buyers complain about

76% of reviews
Benutzerfreundlichkeit12%

Unmöglich

Preis-Leistungs-Verhältnis12%

der Verbrauch ist hoch.

Gesamtgröße10%

Super großer als erwartet

Sprachprobleme10%

schade, das kein deutscher Beipackzettel enthalten ist.

Geruch8%

Wirkt und komischer Geruch

Common Augensalbe questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augensalbe 38/100 on Amazon Germany — Skip it. The niche generates €317K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -21.6% over the last 90 days.
Search demand for Augensalbe on Amazon Germany peaks in Apr–May, where the busiest month runs 1.8× the quietest.