Is augengel profitable to sell on Amazon Germany?

The niche generates €276K/yr across 7 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (41/100).

How competitive is the augengel niche?

3 brands and 36 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in augengel?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.

When does demand for augengel peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the augengel niche?

Listings span €5.56–€22.54; the average listing price is €12.73 (sweet spot $15–$100). The average incumbent carries 2,615 reviews — the moat a new listing must climb.

augengel

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.73

avg listing price — sweet spot $15–$100

Market size

Good€276K

€276K/yr · 149K searches

Price range

Okay€5.56–€22.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,615.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, augengel is a €276K/yr Amazon Germany market (149K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

augengel market data

Units sold / yr: 20K–25K; avg 3,000–4,000/product
Revenue / yr: €255K–€318K; units × avg price
Conversion rate: 14.5%
Avg BSR: #7
Page quality: 0%
Prime: 86%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 182 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

HYLO EYE CARE94%
Hylo-Vision4%
enlik2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top augengel search terms

hylo gel augentropfen55K/yr -8.6%16.1% conv.
hylo gel35K/yr -7.5%14.2% conv.
hylo night augensalbe12K/yr -8.3%10.4% conv.
augengel12K/yr -5.0%2.6% conv.
augengel trockene augen11K/yr -16.2%4.4% conv.
hylo night7K/yr -4.3%11.3% conv.
hylo gel augentropfen 2x10ml doppelpack5K/yr -16.9%16.3% conv.
hylogel3K/yr -22.1%15.7% conv.
augentropfen hylo gel4K/yr -36.0%11.2% conv.
hylo augentropfen gel3K/yr -19.1%12.3% conv.

All search terms

Top augengel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYLO GEL Augentropfen gegen trockene Augen - Intensive Augenbefeuchtung mit Hyaluronsäure ohne Konservierungsstoffe - mit Kontaktlinsen verträglich - Augenpflege - Eye Drops (10 ml)

HYLO EYE CARE€11.554.6★4,246 rev

HYLO GEL Augentropfen bei trockenen Augen langanhaltend mit Hyaluronsäure Doppelpackung 2x10 ml

HYLO EYE CARE€22.544.6★4,245 rev

HYLO NIGHT Augensalbe gegen trockene Augen - Augenbefeuchtung mit Vitamin A ohne Konservierungsstoffe - Augenpflege für die Nacht (5 g)

HYLO EYE CARE€5.564.5★1,083 rev

HYLO DUAL INTENSE Augentropfen bei trockenen Augen intensiv mit Hyaluronsäure und Ectoin 10 ml

HYLO EYE CARE€13.904.6★2,408 rev

Hylo-Vision Gel Multi Augentropfen Intensive Befeuchtung & langanhaltende Linderung bei gereizten oder irritierten Augen & starkem Trockenheitsgefühl hochviskos geeignet bei Kontaktlinsen 2x10 ml

Hylo-Vision€16.014.6★802 rev

Newest

by launch date

HYLO NIGHT Augensalbe gegen trockene Augen - Augenbefeuchtung mit Vitamin A ohne Konservierungsstoffe - Augenpflege für die Nacht (5 g)

HYLO EYE CARE€5.561,083 rev

5y ago

HYLO DUAL INTENSE Augentropfen bei trockenen Augen intensiv mit Hyaluronsäure und Ectoin 10 ml

HYLO EYE CARE€13.902,408 rev

6y ago

Hylo-Vision Gel Multi Augentropfen Intensive Befeuchtung & langanhaltende Linderung bei gereizten oder irritierten Augen & starkem Trockenheitsgefühl hochviskos geeignet bei Kontaktlinsen 2x10 ml

Hylo-Vision€16.01802 rev

11y ago

Visco Vision Gel

enlik€8.51438 rev

13y ago

HYLO GEL Augentropfen bei trockenen Augen langanhaltend mit Hyaluronsäure Doppelpackung 2x10 ml

HYLO EYE CARE€22.544,245 rev

14y ago

What buyers say about augengel

What buyers praise and complain about, mined from review topics.

What buyers love

Augenhygiene16%

“Beste Augentropfen”

Qualität insgesamt16%

“Bestes Produkt von Hylo”

Feucht/Trocken14%

“Für trockene Augen”

Benutzerfreundlichkeit9%

“Richtige Handhabung”

Preis-Leistungs-Verhältnis9%

“Gut und günstig”

Effizienz6%

“Klappt bestens”

Komfort insgesamt3%

“sie sind sehr angenehm”

Haltbarkeit3%

“Gute Verträglichkeit”

Sichtweite2%

“Klare Sicht”

Stärke2%

“Solide”

What buyers complain about

Preis-Leistungs-Verhältnis25%

“Hochpreisig”

Funktionalität insgesamt8%

“Wirkungslos”

beworben Vs Tatsächliches Produkt6%

“Irreführend, kein Gel”

Gesamtgröße5%

“Die Portion der Tropfen sind zu klein, hier bitte nachbessern”

Feucht/Trocken5%

“meine Augen sind davon morgens noch trockener.”

Sichtweite4%

“Außerdem wird die Sicht direkt nach dem Einbringen kurz verschwommen – was aber bei Augensalben generell normal ist”

Produktzustand3%

“keine neuwertige Ware”

Dicke3%

“Zu dickflüssig”

Auslaufsicher3%

“Es bleibt zu viel im Behälter”

Benutzerfreundlichkeit3%

“zu schwierig zu drücken”

Top return reasons

beworben Vs Tatsächliches Produkt100%

Common questions

Is augengel profitable to sell on Amazon Germany?: The niche generates €276K/yr across 7 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (41/100).
How competitive is the augengel niche?: 3 brands and 36 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in augengel?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 0.1%.
When does demand for augengel peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the augengel niche?: Listings span €5.56–€22.54; the average listing price is €12.73 (sweet spot $15–$100). The average incumbent carries 2,615 reviews — the moat a new listing must climb.