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Augengel

brand-locked demand (top 5 brands take 100% of clicks) — Augengel doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,445 of 2,966 Drogerie & Körperpflege niches · −8 vs the category median of 49

Market size 50Growth 20Conversion 97Competition 4Returns 99Price range 44Avg price 56Brand share 0Review moat 39Quality gap 30
This niche Category average · 2,966 niches

Is Augengel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augengel is a €276K/yr Amazon Germany market (149K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Augengel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.9% over the last 90 days and 14.5% of searches end in a purchase.

€276K

revenue / yr

Units sold / yr25K
Search volume / yr-10.9%149K
Conversion rate14.5%
Avg price€12.73

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 36
Top-5 product click share95%
Open market0%
Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement57%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews2,615

Top Augengel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

€0€28K€55K€83K€110K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • HYLO EYE CARE94%
  • Hylo-Vision4%
  • enlik2%
  • Open — no brand owns it (0%)

Augengel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume149KCVR14.5%Products7Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,615Avg BSR#7
4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Augengel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hylo gel augentropfen55K/yr
  • hylo gel35K/yr
  • hylo night augensalbe12K/yr
  • augengel12K/yr
  • augengel trockene augen11K/yr
  • hylo night7K/yr
  • hylo gel augentropfen 2x10ml doppelpack5K/yr
  • hylogel3K/yr
  • augentropfen hylo gel4K/yr
  • hylo augentropfen gel3K/yr

What reviews say buyers love and hate about Augengel

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Augenhygiene16%

Beste Augentropfen

Qualität insgesamt16%

Bestes Produkt von Hylo

Feucht/Trocken14%

Für trockene Augen

Benutzerfreundlichkeit9%

Richtige Handhabung

Preis-Leistungs-Verhältnis9%

Gut und günstig

What buyers complain about

65% of reviews
Preis-Leistungs-Verhältnis25%

Hochpreisig

Funktionalität insgesamt8%

Wirkungslos

beworben Vs Tatsächliches Produkt6%

Irreführend, kein Gel

Gesamtgröße5%

Die Portion der Tropfen sind zu klein, hier bitte nachbessern

Feucht/Trocken5%

meine Augen sind davon morgens noch trockener.

Augengel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
100%

Common Augengel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augengel 41/100 on Amazon Germany — Skip it. The niche generates €276K/yr across 7 tracked products. Search demand moved -10.9% over the last 90 days.
Search demand for Augengel on Amazon Germany is steady year-round — the busiest month runs 1.5× the quietest.