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Augenbrauen Epilierer

soft demand (-32.7% this quarter) — Augenbrauen Epilierer doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,622 of 2,966 Drogerie & Körperpflege niches · −10 vs the category median of 49

Market size 21Growth 9Conversion 37Competition 27Returns 81Price range 54Avg price 94Brand share 16Review moat 27Quality gap 80
This niche Category average · 2,966 niches

Is Augenbrauen Epilierer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Augenbrauen Epilierer is a €85K/yr Amazon Germany market (60K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 39/100.

Augenbrauen Epilierer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.7% over the last 90 days and 3.0% of searches end in a purchase.

€85K

revenue / yr

Units sold / yr3K
Search volume / yr-32.7%60K
Conversion rate3.0%
Avg price€47.49

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 157
Top-5 product click share69%
Open market7%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement61%
New entrants (1y)6· 6 succeeded
Avg rating4.2★
Avg reviews3,785

Top Augenbrauen Epilierer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€17K€25K€34K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

157

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Braun63%
  • Abeillo13%
  • Panasonic12%
  • AnyFace3%
  • bissuuy2%
  • Lonnalee2%
  • Open — no brand owns it (3 brands, 4%)

Augenbrauen Epilierer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR3.0%Products18Brands9Top 5 Brands93%OOS Rate3.5%Rating4.2★Reviews3,785Avg BSR#40
3K2KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 7.5×

Top Augenbrauen Epilierer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • augenbrauen epilierer12K/yr
  • braun face spa11K/yr
  • braun gesichtsepilierer10K/yr
  • braun face 8105K/yr
  • augenbrauen epilierer damen6K/yr
  • braun epilierer gesicht5K/yr
  • braun face spa pro4K/yr
  • braun gesichtsepilierer damen2K/yr
  • epilierer für augenbrauen und gesicht3K/yr

What reviews say buyers love and hate about Augenbrauen Epilierer

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Qualität insgesamt19%

Beste Produkt

Benutzerfreundlichkeit17%

easy zu bedienen

Preis-Leistungs-Verhältnis14%

Super Preis/ Leistung

beworben Vs Tatsächliches Produkt9%

Macht was er soll

Effizienz5%

Funktioniert

What buyers complain about

78% of reviews
Haltbarkeit18%

Fällt ständig ab

Preis-Leistungs-Verhältnis16%

Geldverschwendung

Akkulaufzeit11%

Batterien sind schnell leer

Qualität insgesamt11%

Sehr schlechte Qualitä

Funktionalität insgesamt8%

Funktioniert nicht

Augenbrauen Epilierer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
38%
2Defekt Material/Teile
9%
3Qualität insgesamt
8%
4Produktzustand
8%
5Gesamtgröße
5%

Common Augenbrauen Epilierer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Augenbrauen Epilierer 39/100 on Amazon Germany — Skip it. The niche generates €85K/yr across 18 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved -32.7% over the last 90 days.
Search demand for Augenbrauen Epilierer on Amazon Germany peaks in Jan–Feb–Mar–Nov, where the busiest month runs 7.5× the quietest.