Is Aufsteckbürsten Halter profitable to sell on Amazon Germany?

Flapen scores Aufsteckbürsten Halter 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €37K a year across 74 tracked products. 3 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew -20.1% in the last 90 days.

How competitive is the Aufsteckbürsten Halter niche on Amazon Germany?

42 brands and 52 sellers compete in Aufsteckbürsten Halter on Amazon Germany. The top 5 Aufsteckbürsten Halter products take 24% of clicks, and the top 5 brands take 46%.

What do buyers complain about in Aufsteckbürsten Halter?

Aufsteckbürsten Halter buyers on Amazon Germany complain most about Haltbarkeit, Aufladen, and Preis-Leistungs-Verhältnis. An estimated 2.2% of orders come back.

When does demand for Aufsteckbürsten Halter peak?

Search demand for Aufsteckbürsten Halter on Amazon Germany peaks in Nov, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Aufsteckbürsten Halter niche?

Aufsteckbürsten Halter sells for €9.75 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.05 to €19.79. The average product has 649 reviews, the count a new listing must catch up to.

Aufsteckbürsten Halter

Fail

Shoppers spend an estimated $37K a year here, so Aufsteckbürsten Halter is a Fail.

Flapen Score: 48
48 / 100Ranks 1,556 of 2,966 Drogerie & Körperpflege niches · −1 vs the category median of 49
Market size: €37K/yr134K searches / yr
90-day growth: -20.1%search demand this quarter
Competition: 24%top-5 click share · 42 brands · 52 sellers

Flapen Score

Aufsteckbürsten Halter against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Aufsteckbürsten Halter is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Aufsteckbürsten Halter market on Amazon at a glance

Shoppers on Amazon Germany searched for Aufsteckbürsten Halter 134K times last year and spent an estimated €37K. The top 5 brands take 46% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months: 134K
Growth, 90 days vs prior 90: -20.1%
Conversion, latest week: 2.8%
Market size, estimated: €37Ka year
Peak month: November1.7× the quietest month
Top search term: aufsteckbürsten halter23K searches a year

02 · Price

A sale here is worth €9.75.

Listings sell for €9.75 on average, from €4.05 to €19.79. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.75 that is €0 to €975 a year per listing.

Average price: €9.75under the $15 to $100 sweet spot
Price range: €4.05–€19.79
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€975
Returns: 2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #101 within Mund- & Zahnpflege. It carries 649 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 100%
Out of stock, average day: 13.4%
Average rank: #101in Mund- & Zahnpflege
Average rating: 4.45 starsAmazon Germany average 4.37 stars
Average reviews: 649per listing
Listings tracked: 74

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 3Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Aufsteckbürsten Halter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

24%

Top 20: 63%

Open market

50%

Brand 122%
Brand 211%
Brand 35%
Brand 45%
Brand 54%
Brand 64%

Demand

Aufsteckbürsten Halter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Aufsteckbürsten Halter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

aufsteckbürsten halter23K/yr -35.3%2.5% conv.
zahnbürstenkopf halter15K/yr -24.3%3.3% conv.
oral b halterung13K/yr -18.7%2.3% conv.
oral b io bürstenhalter10K/yr +1.1%2.6% conv.
zahnbürstenhalter oral b12K/yr -12.4%1.5% conv.
oral b io zubehör9K/yr -22.3%1.4% conv.
oral b zahnbürstenhalter7K/yr -4.5%2.3% conv.
oral b io halterung8K/yr -26.0%2.1% conv.
oral b zubehör7K/yr -15.0%1.8% conv.
oral b bürstenhalter6K/yr -21.4%4.1% conv.

Reviews and returns

What reviews say buyers love and hate about Aufsteckbürsten Halter

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Aufladen”

24%of negative reviews mention “Haltbarkeit”

2.2%of orders come back

“Bereits nach 2Monaten defekt”

A buyer, on “Haltbarkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Aufsteckbürsten Halter questions

Answered from the same tracked data.

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