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Astragalus

Fail

The top 5 products take 84% of clicks, so Astragalus is a Fail.

Flapen Score
47
47 / 100
Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size
€80K/yr39K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
84%top-5 click share · 10 brands · 14 sellers

Flapen Score

Astragalus against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Astragalus is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astragalus market on Amazon at a glance

Shoppers on Amazon Germany searched for Astragalus 39K times last year and spent an estimated €80K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €80K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
11.7%
Market size, estimated
€80Ka year
Peak month
November1.4× the quietest month
Top search term
astragalus30K searches a year

02 · Price

A sale here is worth €17.68.

Listings sell for €17.68 on average, from €9.30 to €28.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €17.68 that is €4K to €9K a year per listing.

Average price
€17.68inside the $15 to $100 sweet spot
Price range
€9.30–€28.00
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #8 within Pflanzliche Ergänzungsmittel. It carries 194 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
73%
Out of stock, average day
15.9%
Average rank
#8in Pflanzliche Ergänzungsmittel
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
194per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Astragalus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

14

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

11%

  • Brand 129%
  • Brand 222%
  • Brand 318%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 11%)

Demand

Astragalus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Astragalus

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
22%of negative reviews mention “Funktionalität insgesamt”
0.1%of orders come back
“keine nennenswerte Wirkung”
A buyer, on “Funktionalität insgesamt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Astragalus questions

Answered from the same tracked data.