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Astra Rasierklingen

Fail

The top 5 brands take 100% of clicks, so Astra Rasierklingen is a Fail.

Flapen Score
45
45 / 100
Ranks 1,984 of 2,966 Drogerie & Körperpflege niches · −4 vs the category median of 49
Market size
€117K/yr78K searches / yr
90-day growth
+6.6%search demand this quarter
Competition
66%top-5 click share · 2 brands · 28 sellers

Flapen Score

Astra Rasierklingen against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Astra Rasierklingen is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Astra Rasierklingen market on Amazon at a glance

Shoppers on Amazon Germany searched for Astra Rasierklingen 78K times last year and spent an estimated €117K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+6.6%
Conversion, latest week
8.4%
Market size, estimated
€117Ka year
Peak month
December1.6× the quietest month
Top search term
astra31K searches a year

02 · Price

A sale here is worth €17.76.

Listings sell for €17.76 on average, from €2.04 to €57.74. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €17.76 that is €4K to €9K a year per listing.

Average price
€17.76inside the $15 to $100 sweet spot
Price range
€2.04–€57.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€4K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #1,007 within Rasur & Enthaarung. It carries 3,789 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
4.1%
Average rank
#1,007in Rasur & Enthaarung
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
3,789per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Astra Rasierklingen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 218%

Demand

Astra Rasierklingen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Astra Rasierklingen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • astra31K/yr
  • astra rasierklingen23K/yr
  • astra bier14K/yr
  • astra superior platinum5K/yr
  • rasierklingen astra5K/yr

Reviews and returns

What reviews say buyers love and hate about Astra Rasierklingen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Preis-Leistungs-Verhältnis”
25%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.1%of orders come back
“Ich fühle mich getäuscht. Laut Beschreibung las es sich so, das es sich um 20 Klingen handelt, habe aber nur eine Packung mit 5 Klingen bekommen.”
A buyer, on “beworben Vs Tatsächliches Produkt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Astra Rasierklingen questions

Answered from the same tracked data.