Ashwagandha

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €5.6M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

11.4%

Market size, estimated

€5.6Ma year

Peak month

July1.8× the quietest month

Top search term

ashwagandha1.7M searches a year

Listings sell for €19.31 on average, from €10.20 to €24.89. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At €19.31 that is €290K to €386K a year per listing.

Average price

€19.31inside the $15 to $100 sweet spot

Price range

€10.20–€24.89

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

250K–300K

Units per listing a year

15,000–20,000

Revenue per listing a year

€290K–€386K

Returns

0.1%of orders · Amazon Germany median 1.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Mineralien. It carries 3,252 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#9in Mineralien

Average rating

4.49 starsAmazon Germany average 4.37 stars

Average reviews

3,252per listing

Listings tracked

14

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months