How competitive is the Aronal niche on Amazon Germany?

3 brands and 57 sellers compete in Aronal on Amazon Germany. The top 5 Aronal products take 72% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Aronal niche?

Aronal sells for €15.71 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €3.19–€42.99. The average incumbent carries 531 reviews — the moat a new listing must climb.

Aronal

brand-locked demand (top 5 brands take 100% of clicks) — Aronal doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49

This niche Category average · 2,966 niches

Is Aronal profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aronal is a €29K/yr Amazon Germany market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.

Aronal: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +3.0% over the last 90 days and 4.2% of searches end in a purchase.

€29K

revenue / yr

Units sold / yr6K

Search volume / yr+3.0%45K

Conversion rate4.2%

Avg price€15.71

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 57

Top-5 product click share72%

Open market0%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Aronal products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

aronal und elmex Doppel-Schutz Zahnpasta mit Zink & mit Neo-Aminex Technologie 2x75 ml

Price: €5.23
Rating: 4.8/5
Reviews: 2,026
Age: 19y ago

aronal und elmex Zahnpasta Doppelschutz 2 x 12 ml Zahncreme für Zahnfleisch und Zähne schützt vor Karies Reisegröße

Price: €5.56
Rating: 3.0/5
Reviews: 72
Age: 15y ago

2x aronal Zahnpasta 75ml Zahnfleischschutz mit Zink PZN: 9431782 elmex Forschung

Price: €13.79
Rating: 4.9/5
Reviews: 13
Age: 8y ago

aronal und elmex Doppel-Schutz Zahnpasta 3er Doppelpack (3 x 150 ml)

Price: €19.43
Rating: 4.6/5
Reviews: 205
Age: 10y ago

3x aronal Zahnpasta aronal und elmex Zahnpasta für Zahnfleisch & Zähne Doppelpack 2x 75ml Zahncreme5ml Zahnfleischschutz mit Zink PZN: 9431782 elmex Forschung

Price: €39.41
Rating: 4.6/5
Reviews: 7
Age: 6y ago

Newest

by launch date

elmex Kariesschutz Zahnpasta

Price: €12.71
Rating: 4.7/5
Reviews: 1,082
Age: 3y ago

3x aronal Zahnpasta aronal und elmex Zahnpasta für Zahnfleisch & Zähne Doppelpack 2x 75ml Zahncreme5ml Zahnfleischschutz mit Zink PZN: 9431782 elmex Forschung

Price: €39.41
Rating: 4.6/5
Reviews: 7
Age: 6y ago

elmex Kariesschutz Zahnpasta 75 ml

Price: €3.19
Rating: 4.7/5
Reviews: 3,370
Age: 6y ago

2x aronal Zahnpasta 75ml Zahnfleischschutz mit Zink PZN: 9431782 elmex Forschung

Price: €13.79
Rating: 4.9/5
Reviews: 13
Age: 8y ago

4x aronal Zahnpasta 75ml Zahnfleischschutz mit Zink PZN: 9431782 elmex Forschung

Price: €20.32
Rating: 4.4/5
Reviews: 7
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

ELMEX50%
CP GABA GmbH46%
Aronal5%
Open — no brand owns it (0%)

Aronal demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR4.2%Products15Brands3Top 5 Brands100%OOS Rate0.8%Rating4.6★Reviews531Avg BSR#1,016

Top Aronal search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aronal elmex doppelpack12K/yr +25.1%4.4% conv.
aronal13K/yr -9.6%3.0% conv.
aronal zahnpasta10K/yr -3.4%4.3% conv.
elmex aronal doppelpack4K/yr +58.3%4.4% conv.
elmex aronal3K/yr +24.9%3.3% conv.
aronal elmex3K/yr -44.8%3.3% conv.

What reviews say buyers love and hate about Aronal

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Mundhygiene45%

“beste Zahnpasta”

Qualität insgesamt8%

“Super Produkt”

Benutzerfreundlichkeit6%

“Sehr nützlich”

Textur/Konsistenz – insgesamt5%

“angenehme konsistenz”

Einfache Reinigung5%

“Spürbar sauberes Gefühl: Nach dem Putzen fühlen sich die Zähne glatt und gründlich gereinigt an”

What buyers complain about

69% of reviews

Preis-Leistungs-Verhältnis22%

“total überteuert”

Mundhygiene17%

“Ich habe von der Zahnpasta ARONAL Beschwerden bekommen”

beworben Vs Tatsächliches Produkt8%

“Irreführung”

Geschmack insgesamt6%

“aber die Qualität überzeugt mich, geschmacklich, nicht mehr”

Qualität insgesamt6%

“Qualiät nicht mehr überzeugent”

Aronal return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

69%

2beworben Vs Tatsächliches Produkt

13%

3Preis-Leistungs-Verhältnis

4Ethischer Handel/Fairer Handel

5Kompatibilität – insgesamt

Common Aronal questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aronal 37/100 on Amazon Germany — Skip it. The niche generates €29K/yr across 15 tracked products. Search demand moved +3.0% over the last 90 days.

Aronal buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Mundhygiene, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.1%.