Is Aronal profitable to sell on Amazon Germany?

Flapen scores Aronal 37 out of 100 on Amazon Germany, a Fail. Shoppers spend €29K a year across 15 tracked products. Search demand grew +3.0% in the last 90 days.

How competitive is the Aronal niche on Amazon Germany?

3 brands and 57 sellers compete in Aronal on Amazon Germany. The top 5 Aronal products take 72% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Aronal?

Aronal buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Mundhygiene, and beworben Vs Tatsächliches Produkt. An estimated 0.1% of orders come back.

What does it cost to enter the Aronal niche?

Aronal sells for €15.71 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.19 to €42.99. The average product has 531 reviews, the count a new listing must catch up to.

Aronal

Fail

The top 5 brands take 100% of clicks, so Aronal is a Fail.

Flapen Score: 37
37 / 100Ranks 2,733 of 2,966 Drogerie & Körperpflege niches · −12 vs the category median of 49
Market size: €29K/yr45K searches / yr
90-day growth: +3.0%search demand this quarter
Competition: 72%top-5 click share · 3 brands · 57 sellers

Flapen Score

Aronal against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Aronal is stronger. Inside it, weaker.

37Fail

This niche Category average

See the method

Market

The Aronal market on Amazon at a glance

Shoppers on Amazon Germany searched for Aronal 45K times last year and spent an estimated €29K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €29K a year.

Searches, last 12 months: 45K
Growth, 90 days vs prior 90: +3.0%
Conversion, latest week: 4.2%
Market size, estimated: €29Ka year
Top search term: aronal elmex doppelpack12K searches a year

02 · Price

A sale here is worth €15.71.

Listings sell for €15.71 on average, from €3.19 to €42.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €15.71 that is €8K to €12K a year per listing.

Average price: €15.71inside the $15 to $100 sweet spot
Price range: €3.19–€42.99
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 500–750
Revenue per listing a year: €8K–€12K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,016 within Mund- & Zahnpflege. It carries 531 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 20%
Prime listings: 40%
Out of stock, average day: 0.8%
Average rank: #1,016in Mund- & Zahnpflege
Average rating: 4.63 starsAmazon Germany average 4.37 stars
Average reviews: 531per listing
Listings tracked: 15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 77 months

Products

Top Aronal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Brand 150%
Brand 246%
Brand 35%
Open — no brand owns it (0%)

Demand

Aronal search demand

Weekly searches over the year. Pick a range.

Search terms

Top Aronal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

aronal elmex doppelpack12K/yr +25.1%4.4% conv.
aronal13K/yr -9.6%3.0% conv.
aronal zahnpasta10K/yr -3.4%4.3% conv.
elmex aronal doppelpack4K/yr +58.3%4.4% conv.
elmex aronal3K/yr +24.9%3.3% conv.
aronal elmex3K/yr -44.8%3.3% conv.

Reviews and returns

What reviews say buyers love and hate about Aronal

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Mundhygiene”

22%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“total überteuert”

A buyer, on “Preis-Leistungs-Verhältnis”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Aronal questions

Answered from the same tracked data.

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