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Aroma Öl

soft demand (-64.0% this quarter) — Aroma Öl doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median

Market size 10Growth 0Conversion 53Competition 64Returns 98Price range 70Avg price 40Brand share 65Review moat 55Quality gap 79
This niche Category average · 2,966 niches

Is Aroma Öl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aroma Öl is a €41K/yr Amazon Germany market (87K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Aroma Öl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -64.0% over the last 90 days and 4.4% of searches end in a purchase.

€41K

revenue / yr

Units sold / yr4K
Search volume / yr-64.0%87K
Conversion rate4.4%
Avg price€10.79

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers22 · 61
Top-5 product click share47%
Open market34%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement92%
New entrants (1y)9· 1 succeeded
Avg rating4.2★
Avg reviews1,314

Top Aroma Öl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 rising

Sellers

61

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

47%

Top 20: 85%

Open market

28%

  • Salubrito24%
  • MISIJI15%
  • Aeshory13%
  • MAYJAM8%
  • WECONA6%
  • ISURI6%

Aroma Öl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR4.4%Products39Brands22Top 5 Brands66%OOS Rate7.8%Rating4.2★Reviews1,314Avg BSR#35
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Top Aroma Öl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • öl für diffuser21K/yr
  • diffuser öle15K/yr
  • öle für diffuser19K/yr
  • düfte für diffuser9K/yr
  • duft für diffuser7K/yr
  • öle für raum diffuser3K/yr
  • luftbefeuchter duftöl5K/yr
  • duft diffuser öl3K/yr
  • ätherische öle für luftbefeuchter3K/yr

What reviews say buyers love and hate about Aroma Öl

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Geruch63%

Sie ist in verschiedenen Duftrichtungen erhältlich, alle mit einem leichten und natürlichen Aroma

Qualität insgesamt10%

beste Qualität

Preis-Leistungs-Verhältnis4%

Preis/ Leistung super

Geschenk Zweck4%

ideal zum Verschenken.

Dosierung2%

daher sollte man sparsam dosieren.

What buyers complain about

85% of reviews
Geruch63%

Wenig Duft

Preis-Leistungs-Verhältnis5%

Nicht einmal 1€ wert

Qualität insgesamt4%

Schlechte Qualität

Natürliche Inhaltsstoffe4%

Nicht synthetisch eher natürlich

Ölig/fettig2%

die öle sind furchtbar

Aroma Öl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
61%
2Qualität insgesamt
6%
3Gesamtgröße
4%
4Funktionalität insgesamt
4%
5beworben Vs Tatsächliches Produkt
3%

Common Aroma Öl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aroma Öl 49/100 on Amazon Germany — Skip it. The niche generates €41K/yr across 39 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -64.0% over the last 90 days.
Search demand for Aroma Öl on Amazon Germany peaks in Jan–Feb–Oct–Nov–Dec, where the busiest month runs 5.0× the quietest.