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Aroma Öl

Fail

Demand is soft, at -64.0% this quarter, so Aroma Öl is a Fail.

Flapen Score
49
49 / 100
Ranks 1,427 of 2,966 Drogerie & Körperpflege niches · on the category median
Market size
€41K/yr87K searches / yr
90-day growth
-64.0%search demand this quarter
Competition
47%top-5 click share · 22 brands · 61 sellers

Flapen Score

Aroma Öl against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Aroma Öl is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aroma Öl market on Amazon at a glance

Shoppers on Amazon Germany searched for Aroma Öl 87K times last year and spent an estimated €41K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-64.0%
Conversion, latest week
4.4%
Market size, estimated
€41Ka year
Peak month
November5.0× the quietest month
Top search term
öl für diffuser21K searches a year

02 · Price

A sale here is worth €10.79.

Listings sell for €10.79 on average, from €6.75 to €33.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €10.79 that is €0 to €1K a year per listing.

Average price
€10.79under the $15 to $100 sweet spot
Price range
€6.75–€33.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #35 within Alternative Medizin. It carries 1,314 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#35in Alternative Medizin
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
1,314per listing
Listings tracked
39

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Aroma Öl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

61

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

47%

Top 20: 85%

Open market

28%

  • Brand 124%
  • Brand 215%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Aroma Öl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Aroma Öl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • öl für diffuser21K/yr
  • diffuser öle15K/yr
  • öle für diffuser19K/yr
  • düfte für diffuser9K/yr
  • duft für diffuser7K/yr
  • öle für raum diffuser3K/yr
  • luftbefeuchter duftöl5K/yr
  • duft diffuser öl3K/yr
  • ätherische öle für luftbefeuchter3K/yr

Reviews and returns

What reviews say buyers love and hate about Aroma Öl

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Geruch”
63%of negative reviews mention “Geruch”
0.5%of orders come back
“Wenig Duft”
A buyer, on “Geruch”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aroma Öl questions

Answered from the same tracked data.