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Arnika

Fail

Shoppers spend an estimated $69K a year here, so Arnika is a Fail.

Flapen Score
38
38 / 100
Ranks 2,684 of 2,966 Drogerie & Körperpflege niches · −11 vs the category median of 49
Market size
€69K/yr91K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
70%top-5 click share · 10 brands · 53 sellers

Flapen Score

Arnika against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Arnika is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arnika market on Amazon at a glance

Shoppers on Amazon Germany searched for Arnika 91K times last year and spent an estimated €69K. The top 5 brands take 90% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
7.1%
Market size, estimated
€69Ka year
Peak month
November1.5× the quietest month
Top search term
arnika roll on27K searches a year

02 · Price

A sale here is worth €10.77.

Listings sell for €10.77 on average, from €2.88 to €36.47. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €10.77 that is €3K to €5K a year per listing.

Average price
€10.77under the $15 to $100 sweet spot
Price range
€2.88–€36.47
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #114 within Rezeptfreie Medikamente. It carries 4,005 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
81%
Out of stock, average day
0.7%
Average rank
#114in Rezeptfreie Medikamente
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
4,005per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Arnika products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

53

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • Brand 161%
  • Brand 215%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Arnika search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Arnika search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arnika roll on27K/yr
  • arnika22K/yr
  • arnica14K/yr
  • klosterfrau arnika roll on5K/yr
  • kneipp arnika4K/yr
  • anika3K/yr
  • kneipp arnika roll-on wärmend7K/yr
  • kneipp roll on wärmend3K/yr
  • arnika roll on wärmend5K/yr

Reviews and returns

What reviews say buyers love and hate about Arnika

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Funktionalität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“funktioniert null”
A buyer, on “Funktionalität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Arnika questions

Answered from the same tracked data.