Aquaphor
FailThe top 5 brands take 100% of clicks, so Aquaphor is a Fail.
- Flapen Score
- 44 / 100Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 4944
- Market size
- €283K/yr229K searches / yr
- 90-day growth
- -31.6%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 183 sellers
Flapen Score
Aquaphor against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Aquaphor is stronger. Inside it, weaker.
Market
The Aquaphor market on Amazon at a glance
Shoppers on Amazon Germany searched for Aquaphor 229K times last year and spent an estimated €283K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 9.6% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €283K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -31.6%
- Conversion, latest week
- 9.6%
- Market size, estimated
- €283Ka year
- Peak month
- January2.2× the quietest month
- Top search term
- aquaphor112K searches a year
02 · Price
A sale here is worth €12.86.
Listings sell for €12.86 on average, from €4.53 to €25.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €12.86 that is €13K to €16K a year per listing.
- Average price
- €12.86under the $15 to $100 sweet spot
- Price range
- €4.53–€25.46
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €13K–€16K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
30% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #917 within Fußpflege. It carries 13,243 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #917in Fußpflege
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 13,243per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Aquaphor products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
183
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 98%
Open market
0%
- Brand 154%
- Brand 243%
- Brand 32%
- Brand 41%
- Open — no brand owns it (0%)
Demand
Aquaphor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Aquaphor search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aquaphor112K/yr
- eucerin aquaphor36K/yr
- aquaphor lip balm22K/yr
- aquaphor healing ointment8K/yr
- eucerin lippenpflege11K/yr
- aquaphor eucerin10K/yr
- eucerin aquaphor protect & repair salbe8K/yr
- eucerin lip repair6K/yr
- eucerin aquaphor lippenpflege4K/yr
- eucerin acute lip balm4K/yr
Reviews and returns
What reviews say buyers love and hate about Aquaphor
We read the reviews and the return reasons for every product selling here.
“Preis-Leistung nicht gut”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquaphor questions
Answered from the same tracked data.









