How competitive is the Aquaphor niche on Amazon Germany?

4 brands and 183 sellers compete in Aquaphor on Amazon Germany. The top 5 Aquaphor products take 55% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Aquaphor?

Aquaphor buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Allergien, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Aquaphor niche?

Aquaphor sells for €12.86 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €4.53–€25.46. The average incumbent carries 13,243 reviews — the moat a new listing must climb.

Aquaphor

brand-locked demand (top 5 brands take 100% of clicks) — Aquaphor doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,115 of 2,966 Drogerie & Körperpflege niches · −5 vs the category median of 49

This niche Category average · 2,966 niches

Is Aquaphor profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Aquaphor is a €283K/yr Amazon Germany market (229K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 44/100.

Aquaphor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -31.6% over the last 90 days and 9.6% of searches end in a purchase.

€283K

revenue / yr

Units sold / yr25K

Search volume / yr-31.6%229K

Conversion rate9.6%

Avg price€12.86

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 183

Top-5 product click share55%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Aquaphor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eucerin Aquaphor Protect & Repair Salbe 45 ml Feuchtigkeitspflege

Price: €10.25
Rating: 4.6/5
Reviews: 1,682
Age: 13y ago

Aquaphor Healing Skin Ointment 1.75 oz

Price: €11.79
Rating: 4.6/5
Reviews: 5,252
Age: 12y ago

Eucerin Aquaphor Protect & Repair Salbe 220 ml Feuchtigkeitscreme zur Hautregeneration für Körper und Gesicht beruhigende Hautpflege ohne Duftstoffe für stark beanspruchte Haut

Price: €20.15
Rating: 4.6/5
Reviews: 830
Age: 7y ago

Aquaphor 46226 Heilsalbe Hautschutz 14Oz Gewicht

Price: €24.33
Rating: 4.5/5
Reviews: 81,568
Age: 13y ago

EUCERIN Aquaphor Protect & Repair Salbe 2X10 ml

Price: €8.10
Rating: 4.7/5
Reviews: 357
Age: 7y ago

Newest

by launch date

Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick

Price: €20.02
Rating: 4.8/5
Reviews: 15,400
Age: 1y ago

Aquaphor Lip Repair Stick Beruhigt trockene rissige Lippen 2 Stäbchen

Price: €14.73
Rating: 4.6/5
Reviews: 26,751
Age: 2y ago

Eucerin Aquaphor - Sos Riparatore Labbra 10ml

Price: €6.86
Rating: 4.6/5
Reviews: 861
Age: 5y ago

Eucerin Aquaphor Spray Corporal 250Ml

Price: €19.01
Rating: 4.5/5
Reviews: 92
Age: 5y ago

Eucerin Aquaphor Sos Lippenregenerator 10ml

Price: €6.65
Rating: 4.6/5
Reviews: 500
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

183

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

Eucerin54%
Aquaphor43%
La Roche-Posay2%
AQUAPHOR1%
Open — no brand owns it (0%)

Aquaphor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume229KCVR9.6%Products23Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews13,243Avg BSR#917

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.2×

Top Aquaphor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

aquaphor112K/yr -29.8%6.3% conv.
eucerin aquaphor36K/yr -40.1%11.4% conv.
aquaphor lip balm22K/yr -36.5%10.3% conv.
aquaphor healing ointment8K/yr +12.0%7.5% conv.
eucerin lippenpflege11K/yr -40.6%15.4% conv.
aquaphor eucerin10K/yr -41.1%11.2% conv.
eucerin aquaphor protect & repair salbe8K/yr -17.0%16.5% conv.
eucerin lip repair6K/yr -40.1%12.9% conv.
eucerin aquaphor lippenpflege4K/yr -40.9%11.9% conv.
eucerin acute lip balm4K/yr -30.2%18.5% conv.

What reviews say buyers love and hate about Aquaphor

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews

Qualität insgesamt18%

“Top Produkt”

Feucht/Trocken13%

“Bestes Produkt bei trockenen Lippen”

Eignung für trockene Haut9%

“Diese Pflege hält feucht”

Eignung für Mischhaut8%

“Super bei aktueller Aknetherapie”

Filterung7%

“Gute Filter”

What buyers complain about

70% of reviews

Preis-Leistungs-Verhältnis17%

“Preis-Leistung nicht gut”

Funktionalität insgesamt10%

“Hilft leider nicht gegen Kalk”

Allergien9%

“geschwollene Augen”

Ölig/fettig7%

“fettig/schmierig”

Rückstand5%

“Entfernt lästige hautreste auf den lippen”

Aquaphor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

14%

2beworben Vs Tatsächliches Produkt

10%

3Funktionalität insgesamt

4Gesamtgröße

5Eignung für trockene Haut

Common Aquaphor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aquaphor 44/100 on Amazon Germany — Skip it. The niche generates €283K/yr across 23 tracked products. Search demand moved -31.6% over the last 90 days.