anua niacinamide serum
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great€17.37avg listing price — sweet spot $15–$100
Price range
Great€12.57–€23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,182.64avg incumbent reviews — the moat a new listing must climb
Market size
Bad€84K€84K/yr · 84K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, anua niacinamide serum is a €84K/yr Amazon Germany market (84K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jun. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
anua niacinamide serum market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- €87K–€104K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #379
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
108
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- celimax41%
- ANUA37%
- TOSOWOONG8%
- The INKEY List7%
- OMIC2%
- HARUHARU2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +52.8% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 1.8×
Top anua niacinamide serum search terms
- tranexamic acid22K/yr
- celimax pore dark spot12K/yr
- anua niacinamide serum20K/yr
- tranexamsäure10K/yr
- tranexamic acid serum7K/yr
- celimax dark spot cream3K/yr
- anua niacinamide 10% + txa 4% serum6K/yr
- anua niacinamide 10 txa 42K/yr
- anua niacinamide2K/yr
Top anua niacinamide serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
celimax Pore+Dark Spot Brightening Cream - Tranexamic Acid 5% & Niacinamide 5% Dark Spot Corrector Porenminimierer Anti-Pigmentflecken Creme Korean Skincare 35ml
celimax€16.724.5★2,158 rev
Anua Niacinamide 10 + TXA 4 Serum Pflege bei dunklen Flecken Hyaluronsäure Tranexamsäure Leichtes & hydratisierendes All-in-One Daily Serum für Glass Skin Korean Skincare 30ml
ANUA€14.224.4★3,253 rev
The INKEY List Serum mit 2% Tranexamsäure 30 ml zielt auf dunkle Flecken ab hellt die Haut auf parfümfrei für alle Hauttypen geeignet
The INKEY List€12.574.2★263 rev
ANUA 10% Niacinamid + 4% Tranexamsäureserum Ceramid Hyaluronsäure Vitamin B12 natürliche Farbe für empfindliche Haut koreanische Glashaut parfümfrei (30 ml)
ANUA€17.584.2★15,207 rev
TOSOWOONG Arbutin 7% + Tranexamsäure 4% Creme 70.000ppm Arbutin 40.000ppm TXA Niacinamid Glutathion gegen Pigmentflecken Sommersprossen & Hautunreinheiten Koreanische Hautpflege 50ml
TOSOWOONG€23.434.0★6,176 rev
Newest
by launch date
TOSOWOONG Niacinamid 10% + Tranexamsäure 4% Serum Arbutin 2% Hyaluronsäure TXA Gesichtsserum Glass Skin klärend strahlender Teint mit natürlicher Farbe koreanische Hautpflege 33ml
TOSOWOONG€20.95585 rev
celimax Pore+Dark Spot Brightening Cream - Tranexamic Acid 5% & Niacinamide 5% Dark Spot Corrector Porenminimierer Anti-Pigmentflecken Creme Korean Skincare 35ml
celimax€16.722,158 rev
celimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
celimax€14.7616,801 rev
TOSOWOONG Arbutin 7% + Tranexamsäure 4% Creme 70.000ppm Arbutin 40.000ppm TXA Niacinamid Glutathion gegen Pigmentflecken Sommersprossen & Hautunreinheiten Koreanische Hautpflege 50ml
TOSOWOONG€23.436,176 rev
Celimax Pore+Dark Spot Brightening Serum - Niacinamide Tranexamsäure Serum gegen Pigmentflecken Poren Serum Pigmentflecken feuchtigkeitsspendend empfindliche Haut Korean Skincare 30ml
celimax€16.73413 rev
Trending
90-day click momentumcelimax The Vita A Retinal Shot Tightening Booster | Straffendes Anti-Falten Serum Soforteffekt fürs Gesicht gegen Zornesfalte & Falten Anti-Aging Korean Skincare 15 ml
celimax€14.764.4★
Haruharu Wonder Dark Spot Go Away Serum Centella 4% Tranexamsäure Vitamin C Verfärbungskorrigierendes Serum Hyperpigmentierung und gleichmäßiger Hautton (30 ml)
HARUHARU€14.164.4★
celimax Pore+Dark Spot Brightening Cream - Tranexamic Acid 5% & Niacinamide 5% Dark Spot Corrector Porenminimierer Anti-Pigmentflecken Creme Korean Skincare 35ml
celimax€16.724.5★
Celimax Pore+Dark Spot Brightening Serum - Niacinamide Tranexamsäure Serum gegen Pigmentflecken Poren Serum Pigmentflecken feuchtigkeitsspendend empfindliche Haut Korean Skincare 30ml
celimax€16.734.5★
10% Tranexamsäure-Serum für das Gesicht 1 fl oz/30 ml Hautaufhellendes Serum für braune Flecken gleicht den Hautton aus mit Hyaluronsäure Glycerin natürliche Formel von OMIC
OMIC€23.784.2★
What buyers say about anua niacinamide serum
What buyers praise and complain about, mined from review topics.What buyers love
“Die Qualität und der Effekt scheinen soweit ganz okay zu sein ("Fair quality").”
“Absoluter Gamechanger für mein Hautbild”
“Tolles serum”
“Für den Preis ok”
“Kaufen nur noch das, da ich von vielen anderen irritationen oder sogar unrei heiten bekomme”
“Das Produkt kam wie beschrieben”
“Angenehme Creme”
“Das Serum fühlt sich gut an und zieht schnell ein”
“Sehr angenehm auf der Haut”
“Glowy auf der Haut”
What buyers complain about
“Funktioniert nicht”
“ist ein bisschen sticky”
“Keine Besserung für Altersflecken”
“Rot, juckt, Pickel”
“Für meine trockene Gesichtshaut nicht geeignet”
“Liegt irgendwie klebrig auf der Haut”
“Verträglichkeit”
“Für mich war es ein recht teures Serum”
“Die Produkte sind sehr klein”
“Färbt Haut gelb”
Top return reasons
Common questions
- Is anua niacinamide serum profitable to sell on Amazon Germany?
- The niche generates €84K/yr across 11 tracked products. 90-day search growth is +52.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the anua niacinamide serum niche?
- 7 brands and 108 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in anua niacinamide serum?
- Top complaints mined from reviews: Funktionalität insgesamt, Haftung/Klebrigkeit, Symptomreduktion. The return rate is 0.2%.
- When does demand for anua niacinamide serum peak?
- Demand peaks in Feb–Jun; the busiest month runs 1.8× the quietest.
- What does it cost to enter the anua niacinamide serum niche?
- Listings span €12.57–€23.78; the average listing price is €17.37 (sweet spot $15–$100). The average incumbent carries 4,183 reviews — the moat a new listing must climb.