Anua Niacinamide Serum
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 96% of clicks, so Anua Niacinamide Serum is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 2,966 Drogerie & Körperpflege niches · +1 vs the category median of 4950
- Market size
- €84K/yr84K searches / yr
- 90-day growth
- +52.8%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 108 sellers
Flapen Score
Anua Niacinamide Serum against its category
The dotted line is the Drogerie & Körperpflege average. Past it, Anua Niacinamide Serum is stronger. Inside it, weaker.
Market
The Anua Niacinamide Serum market on Amazon at a glance
Shoppers on Amazon Germany searched for Anua Niacinamide Serum 84K times last year and spent an estimated €84K. The top 5 brands take 96% of clicks. Demand peaks in Feb–Jun. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +52.8%
- Conversion, latest week
- 5.7%
- Market size, estimated
- €84Ka year
- Peak month
- June1.8× the quietest month
- Top search term
- tranexamic acid22K searches a year
02 · Price
A sale here is worth €17.37.
Listings sell for €17.37 on average, from €12.57 to €23.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At €17.37 that is €9K to €13K a year per listing.
- Average price
- €17.37inside the $15 to $100 sweet spot
- Price range
- €12.57–€23.78
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €9K–€13K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #379 within Hyaluronsäure. It carries 4,183 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #379in Hyaluronsäure
- Average rating
- 4.27 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,183per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Anua Niacinamide Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
108
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- Brand 141%
- Brand 237%
- Brand 38%
- Brand 47%
- Brand 52%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Anua Niacinamide Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jun · busiest ÷ quietest = 1.8×
Search terms
Top Anua Niacinamide Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tranexamic acid22K/yr
- celimax pore dark spot12K/yr
- anua niacinamide serum20K/yr
- tranexamsäure10K/yr
- tranexamic acid serum7K/yr
- celimax dark spot cream3K/yr
- anua niacinamide 10% + txa 4% serum6K/yr
- anua niacinamide 10 txa 42K/yr
- anua niacinamide2K/yr
Reviews and returns
What reviews say buyers love and hate about Anua Niacinamide Serum
We read the reviews and the return reasons for every product selling here.
“Funktioniert nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anua Niacinamide Serum questions
Answered from the same tracked data.