How competitive is the Anesderm niche on Amazon Germany?

5 brands and 20 sellers compete in Anesderm on Amazon Germany. The top 5 Anesderm products take 95% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Anesderm?

Anesderm buyers on Amazon Germany complain most about Schmerzlinderung – insgesamt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Anesderm niche?

Anesderm sells for €18.69 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €7.02–€31.22. The average incumbent carries 600 reviews — the moat a new listing must climb.

Anesderm

brand-locked demand (top 5 brands take 100% of clicks) — Anesderm doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 2,248 of 2,966 Drogerie & Körperpflege niches · −6 vs the category median of 49

This niche Category average · 2,966 niches

Is Anesderm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Anesderm is a €57K/yr Amazon Germany market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Anesderm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.8% over the last 90 days and 18.3% of searches end in a purchase.

€57K

revenue / yr

Units sold / yr2K

Search volume / yr-20.8%17K

Conversion rate18.3%

Avg price€18.69

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 20

Top-5 product click share95%

Open market0%

Avg brand age87 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Top Anesderm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

ANESDERM 25 mg/g + 25 mg/g Creme 30 g

Price: €23.32
Rating: 4.4/5
Reviews: 2,206
Age: 12y ago

ANESDERM 25 mg/g + 25 mg/g Creme + 2 Pflaster 5 g

Price: €7.02
Rating: 4.0/5
Reviews: 184
Age: 12y ago

Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g

Price: €17.41
Rating: 4.3/5
Reviews: 1,390
Age: 9y ago

ANESDERM 25 mg/g + 25 mg/g Creme + 10 Pflaster 5X5 g

Price: €23.42
Rating: 4.5/5
Reviews: 71
Age: 8y ago

Lidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich

Price: €18.16
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

Newest

by launch date

Lidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich

Price: €18.16
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

Emla Creme + 2 Tegaderm Pflaster 5 g

Price: €10.27
Rating: 4.3/5
Reviews: 347
Age: 5y ago

ANESDERM 25 mg/g + 25 mg/g Creme + 10 Pflaster 5X5 g

Price: €23.42
Rating: 4.5/5
Reviews: 71
Age: 8y ago

Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g

Price: €17.41
Rating: 4.3/5
Reviews: 1,390
Age: 9y ago

Emulus 25 mg je g+25 mg je g Creme 2 x 30 g Creme Betäubungscreme mit Lidocain und Prilocain zur lokalen Betäubung der

Price: €31.22
Rating: 3.9/5
Reviews: 3
Age: 9y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

ANESDERM38%
Pierre Fabre33%
Heumann23%
ADGC4%
Emla2%

Anesderm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR18.3%Products7Brands5Top 5 Brands100%OOS Rate4.6%Rating4.3★Reviews600Avg BSR#841

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Anesderm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

anesderm betäubungscreme11K/yr -21.4%9.8% conv.
anesderm5K/yr -19.7%7.8% conv.
anesderm 25 mg/g 25 mg/g creme980/yr -20.2%11.5% conv.

What reviews say buyers love and hate about Anesderm

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

beworben Vs Tatsächliches Produkt100%

“Spitze. Es hält was es verspricht, wenn mein Sohn Impfung und Blutabnahme bekommt.”

What buyers complain about

100% of reviews

Schmerzlinderung – insgesamt100%

“Mit der Creme tat es zwar immer noch weh”

Anesderm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt

33%

2Preis-Leistungs-Verhältnis

22%

3Gesamtgröße

22%

4Alterseignung

11%

5Benutzerfreundlichkeit

11%

Common Anesderm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anesderm 43/100 on Amazon Germany — Skip it. The niche generates €57K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -20.8% over the last 90 days.