Is anesderm profitable to sell on Amazon Germany?

The niche generates €57K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (43/100).

How competitive is the anesderm niche?

5 brands and 20 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in anesderm?

Top complaints mined from reviews: Schmerzlinderung – insgesamt. The return rate is 0.0%.

When does demand for anesderm peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the anesderm niche?

Listings span €7.02–€31.22; the average listing price is €18.69 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.

anesderm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible18.3%

search→purchase rate — share of searches ending in a sale

Avg price

Great€18.69

avg listing price — sweet spot $15–$100

Review moat

Good600.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€7.02–€31.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-20.8%

90-day search growth — must beat 0% to launch

Market size

Bad€57K

€57K/yr · 17K searches

Competition

Bad95%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, anesderm is a €57K/yr Amazon Germany market (17K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

anesderm market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: €23K–€28K; units × avg price
Conversion rate: 18.3%
Avg BSR: #841
Page quality: 0%
Prime: 14%
Sponsored: 14%
Out of stock: 4.6%
Avg brand age: 87 months
Avg seller age: 187 days

Competition & brand share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

ANESDERM38%
Pierre Fabre33%
Heumann23%
ADGC4%
Emla2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top anesderm search terms

anesderm betäubungscreme11K/yr -21.4%9.8% conv.
anesderm5K/yr -19.7%7.8% conv.
anesderm 25 mg/g 25 mg/g creme980/yr -20.2%11.5% conv.

All search terms

Top anesderm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ANESDERM 25 mg/g + 25 mg/g Creme 30 g

Pierre Fabre€23.324.4★2,206 rev

ANESDERM 25 mg/g + 25 mg/g Creme + 2 Pflaster 5 g

ANESDERM€7.024.0★184 rev

Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g

Heumann€17.414.3★1,390 rev

ANESDERM 25 mg/g + 25 mg/g Creme + 10 Pflaster 5X5 g

ANESDERM€23.424.5★71 rev

Lidocain/Prilocain ADGC Creme 30g - Betäubungscreme für Tattoos Microneedling Dermaroller & Laser Behandlung u. Impfungen - mit Lidocain & Prilocain zur lokalen Betäubung der Haut - gut verträglich

ADGC€18.165.0★2 rev

Newest

by launch date

ADGC€18.162 rev

11mo ago

Emla Creme + 2 Tegaderm Pflaster 5 g

Emla€10.27347 rev

5y ago

ANESDERM 25 mg/g + 25 mg/g Creme + 10 Pflaster 5X5 g

ANESDERM€23.4271 rev

8y ago

Emulus 25 mg/g + 25 mg/g Creme: Zur lokalen Betäubung der Haut vor medizinischen Maßnahmen wie Impfungen und kosmetischen Nadel- und Laserbehandlungen (z.B. Laser-Haarentfernung) 30 g

Heumann€17.411,390 rev

9y ago

Emulus 25 mg je g+25 mg je g Creme 2 x 30 g Creme Betäubungscreme mit Lidocain und Prilocain zur lokalen Betäubung der

Heumann€31.223 rev

9y ago

What buyers say about anesderm

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt100%

“Spitze. Es hält was es verspricht, wenn mein Sohn Impfung und Blutabnahme bekommt.”

What buyers complain about

Schmerzlinderung – insgesamt100%

“Mit der Creme tat es zwar immer noch weh”

Top return reasons

Funktionalität insgesamt33%

Preis-Leistungs-Verhältnis22%

Gesamtgröße22%

Alterseignung11%

Benutzerfreundlichkeit11%

Common questions

Is anesderm profitable to sell on Amazon Germany?: The niche generates €57K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (43/100).
How competitive is the anesderm niche?: 5 brands and 20 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in anesderm?: Top complaints mined from reviews: Schmerzlinderung – insgesamt. The return rate is 0.0%.
When does demand for anesderm peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the anesderm niche?: Listings span €7.02–€31.22; the average listing price is €18.69 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.