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Amethyst

soft demand (-27.4% this quarter) — Amethyst doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49

Market size 17Growth 11Conversion 23Competition 59Returns 77Price range 77Avg price 81Brand share 66Review moat 73Quality gap 57
This niche Category average · 2,966 niches

Is Amethyst profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Amethyst is a €69K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Amethyst: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.4% over the last 90 days and 1.8% of searches end in a purchase.

€69K

revenue / yr

Units sold / yr5K
Search volume / yr-27.4%217K
Conversion rate1.8%
Avg price€17.39

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers16 · 19
Top-5 product click share50%
Open market35%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement82%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews600

Top Amethyst products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€7K€14K€21K€28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

19

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

28%

  • PURAJA25%
  • Lebensquelle Plus14%
  • Deep Purple Project10%
  • Nvzi8%
  • Anima8%
  • XIANNVXI7%

Amethyst demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR1.8%Products28Brands16Top 5 Brands65%OOS Rate1.7%Rating4.4★Reviews600Avg BSR#88
8K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Amethyst search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • amethyst119K/yr
  • amethyst stein49K/yr
  • amethyst druse26K/yr
  • amethyst druse groß xxl5K/yr
  • amethyst geode4K/yr
  • ametist steine echt4K/yr
  • amethyst stein echt5K/yr
  • amethyst kaufen4K/yr

What reviews say buyers love and hate about Amethyst

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt31%

Schön gemacht

Preis-Leistungs-Verhältnis12%

Preiswert

Energieniveau6%

Zum Kaufen 👌🏼 Pure Energie

Kostbarer Edelstein6%

Guter Amethyst, standhafte Form

Griff6%

Wunderschön und so fein in der Hand

What buyers complain about

87% of reviews
Gesamtgröße29%

Schade der Stein ist leider etwas klein

Qualität insgesamt8%

Mangelnde Qualität

beworben Vs Tatsächliches Produkt8%

Anders als auf dem Bild

Mineralien8%

Leider war das Mineral zu weit abgeschliffen

Helligkeit/Glanz/Glühen8%

der Glanz ist auch nicht überragend!!!!

Amethyst return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

5%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
56%
2beworben Vs Tatsächliches Produkt
8%
3Farbe
6%
4Metall Authentizität
5%
5Handgelenk fit
5%

Common Amethyst questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Amethyst 47/100 on Amazon Germany — Skip it. The niche generates €69K/yr across 28 tracked products. Search demand moved -27.4% over the last 90 days.
Search demand for Amethyst on Amazon Germany peaks in Dec, where the busiest month runs 2.2× the quietest.