amethyst
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€17.39avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great€4.78–€50.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good599.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€69K€69K/yr · 217K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, amethyst is a €69K/yr Amazon Germany market (217K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
amethyst market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €70K–€87K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 82%
- Out of stock
- 1.7%
- Avg brand age
- 36 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
19
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
50%
Top 20: 91%
Open market
28%
- PURAJA25%
- Lebensquelle Plus14%
- Deep Purple Project10%
- Nvzi8%
- Anima8%
- XIANNVXI7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top amethyst search terms
- amethyst119K/yr
- amethyst stein49K/yr
- amethyst druse26K/yr
- amethyst druse groß xxl5K/yr
- amethyst geode4K/yr
- ametist steine echt4K/yr
- amethyst stein echt5K/yr
- amethyst kaufen4K/yr
Top amethyst products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PURAJA Edelstein Anhänger aus echtem Naturstein: Amethyst | Kristall Kette mit Tropfen Anhänger inkl. edlem Kordband | Premium Heilstein/Glücksstein aus hochwertigen Mineralien
PURAJA€12.264.4★1,240 rev
Deep Purple Project Amethyst Druse Stein Echt (250 gramm bis 500) Amethyst Geode Groß Kristalldruse aus Uruguay
Deep Purple Project€46.944.4★1,565 rev
Amethyst Kristalle | 100% naturbelassene Drusenstücke | 3er Set
Lebensquelle Plus€10.744.5★677 rev
Nvzi Amethyst Druse Amethyst Stein Amethyst Kristalle Bergkristall Rohstein Roher Amethyst Natürliche Amethyst-Geodenhöhlen Kristalle Heilsteine Kristalle Heilsteine(50G)
Nvzi€6.774.3★279 rev
PURAJA Amethyst Edelsteine Set | Naturbelassene Premium Rohsteine | Vielseitige Verwendung als Wassersteine Heilsteine Chakrasteine | Sortenreine Kristalle
PURAJA€15.514.4★55 rev
Newest
by launch date
Anima Amethyst Kristall Groß 45 cm Tiefvioletter Naturbelassener Roher Amethyst stein für Frieden Clarity Sleep & Intuition - Ethisch Gewonnen Präsentiert in Eleganter Geschenkbox
Anima€8.32497 rev
XIANNVXI Amethyst Druse Herz Amethyst Stein Herz Groß Kristalle Heilsteine Herzen Druse Stein Kristall Roh Ametist Steine Echt Herzstein Meditation Lila Deko Valentinstag UnregelmäßIge 4-5cm Geoden
XIANNVXI€11.4295 rev
QINJIEJIE Amethyst Große Kristall Rohstein 2 Stück 100% Natursteine Kristalle Raw Amethyst Stein Premium Wasserstein für Meditation Reiki Dekosteine
QINJIEJIE€8.65181 rev
Anima Premium Amethyst Stein Set Amethyst-Turm Cluster und Rohkristall Große Kristalle und Heilsteine in Holzbox Ideales spirituelles Geschenk für Frauen zur Meditation und erholsamen Schlaf
Anima€21.391,521 rev
AWARDSEN 1 PCS 2.4 Amethyst Edelsteine Groß Violett Kristall Oval Heilung Kristall für Reiki Heilung Wiccan Lieferungen Balancing Meditation Zubehör
AWARDSEN€11.66176 rev
Trending
90-day click momentum
immobird Schmuck Set Damen Februar Natürliche Amethyst Geburtssteine Silber 925 Kette Und Ohrringe Set Rose Design Geschenke für Mama Frauen Februar - Amethyst
immobird€37.064.3★
BERGERLIN Amethyst Armband Perlenarmband aus echtem Naturstein und mit 925 Sterling Silberperle
BERGERLIN€19.434.5★
BERGERLIN Amethyst Armband echt mit 925 Sterling Silberperle - facettierte Perlen - Größe S
BERGERLIN€22.174.5★
Echter Amethyst Tropfenanhänger mit gewachstem Baumwollband - Gebohrter Trommelstein - Drehverschluss aus Edelstahl (Amethyst 45)
LAKADA€10.074.5★
PURAJA Edelstein Anhänger aus echtem Naturstein: Amethyst | Kristall Kette mit Tropfen Anhänger inkl. edlem Kordband | Premium Heilstein/Glücksstein aus hochwertigen Mineralien
PURAJA€12.264.4★
What buyers say about amethyst
What buyers praise and complain about, mined from review topics.What buyers love
“Schön gemacht”
“Preiswert”
“Zum Kaufen 👌🏼 Pure Energie”
“Guter Amethyst, standhafte Form”
“Wunderschön und so fein in der Hand”
“Er ist sehr brav”
“Passt sehr gut zu Kette”
“Sehr schöner Stein, liegt angenehm in der Hand, alles bestens”
“Die Größe passt”
“Kraftstein”
What buyers complain about
“Schade der Stein ist leider etwas klein”
“Mangelnde Qualität”
“Anders als auf dem Bild”
“Leider war das Mineral zu weit abgeschliffen”
“der Glanz ist auch nicht überragend!!!!”
“Leider war ein Stück von einem Stein abgebrochen”
“Entspricht nicht dem Preis”
“Stein ist bei der kleinsten Berührung auseinander gebrochen”
“Bröseln auseinander”
“Hellere Farbe wirkt nicht so intensiv”
Top return reasons
Common questions
- Is amethyst profitable to sell on Amazon Germany?
- The niche generates €69K/yr across 28 tracked products. 90-day search growth is -27.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the amethyst niche?
- 16 brands and 19 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in amethyst?
- Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, beworben Vs Tatsächliches Produkt. The return rate is 1.9%.
- When does demand for amethyst peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the amethyst niche?
- Listings span €4.78–€50.05; the average listing price is €17.39 (sweet spot $15–$100). The average incumbent carries 600 reviews — the moat a new listing must climb.