Is Amethyst profitable to sell on Amazon Germany?

Flapen scores Amethyst 47 out of 100 on Amazon Germany, a Fail. Shoppers spend €69K a year across 28 tracked products. Search demand grew -27.4% in the last 90 days.

How competitive is the Amethyst niche on Amazon Germany?

16 brands and 19 sellers compete in Amethyst on Amazon Germany. The top 5 Amethyst products take 50% of clicks, and the top 5 brands take 65%.

What do buyers complain about in Amethyst?

Amethyst buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and beworben Vs Tatsächliches Produkt. An estimated 1.9% of orders come back.

When does demand for Amethyst peak?

Search demand for Amethyst on Amazon Germany peaks in Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Amethyst niche?

Amethyst sells for €17.39 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.78 to €50.05. The average product has 600 reviews, the count a new listing must catch up to.

Amethyst

Fail

Demand is soft, at -27.4% this quarter, so Amethyst is a Fail.

Flapen Score: 47
47 / 100Ranks 1,689 of 2,966 Drogerie & Körperpflege niches · −2 vs the category median of 49
Market size: €69K/yr217K searches / yr
90-day growth: -27.4%search demand this quarter
Competition: 50%top-5 click share · 16 brands · 19 sellers

Flapen Score

Amethyst against its category

The dotted line is the Drogerie & Körperpflege average. Past it, Amethyst is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Amethyst market on Amazon at a glance

Shoppers on Amazon Germany searched for Amethyst 217K times last year and spent an estimated €69K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months: 217K
Growth, 90 days vs prior 90: -27.4%
Conversion, latest week: 1.8%
Market size, estimated: €69Ka year
Peak month: December2.2× the quietest month
Top search term: amethyst119K searches a year

02 · Price

A sale here is worth €17.39.

Listings sell for €17.39 on average, from €4.78 to €50.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €17.39 that is €0 to €2K a year per listing.

Average price: €17.39inside the $15 to $100 sweet spot
Price range: €4.78–€50.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 1.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #88 within Alternative Medizin. It carries 600 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 82%
Prime listings: 96%
Out of stock, average day: 1.7%
Average rank: #88in Alternative Medizin
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 600per listing
Listings tracked: 28

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 36 months

Products

Top Amethyst products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

28%

Brand 125%
Brand 214%
Brand 310%
Brand 48%
Brand 58%
Brand 67%

Demand

Amethyst search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Amethyst search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

amethyst119K/yr -28.1%1.1% conv.
amethyst stein49K/yr -18.8%1.9% conv.
amethyst druse26K/yr -39.0%0.9% conv.
amethyst druse groß xxl5K/yr -35.3%0.2% conv.
amethyst geode4K/yr -17.3%0.2% conv.
ametist steine echt4K/yr -22.0%2.0% conv.
amethyst stein echt5K/yr -7.1%1.2% conv.
amethyst kaufen4K/yr -60.5%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Amethyst

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”

29%of negative reviews mention “Gesamtgröße”

1.9%of orders come back

“Schade der Stein ist leider etwas klein”

A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Amethyst questions

Answered from the same tracked data.

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